THE BEHAVIORAL EFFECTS OF CONSUMER ETHNOCENTRISM: THE ROLE OF BRAND, PRODUCT CATEGORY AND COUNTRY OF ORIGIN

2014 ◽  
Author(s):  
George Balabanis ◽  
◽  
Nikoletta-Theofania Siamagka
Keyword(s):  
Country Of Origin ◽  
Product Category ◽  
Behavioral Effects ◽  
Consumer Ethnocentrism ◽  
Brand Product

scholarly journals Effects of country-of-origin stereotypes on consumer responses to product-harm crises

2018 ◽  
Vol 35 (3) ◽  
pp. 362-389 ◽  
Author(s):  
Camilla Barbarossa ◽  
Patrick De Pelsmacker ◽  
Ingrid Moons
Keyword(s):  
Country Of Origin ◽  
Product Category ◽  
Moderating Effects ◽  
Content Type ◽  
Consumer Responses ◽  
Consumer Ethnocentrism ◽  
Blame Attributions ◽  
Psychological Mechanisms ◽  
Consumer Country ◽  
A Company

Purpose The purpose of this paper is to investigate “how” and “when” the stereotypes of competence and warmth, that are evoked by a foreign company’s country-of-origin (COO), affect blame attributions and/or attitudes toward a company’s products when a company is involved in a product-harm crisis. Design/methodology/approach Study 1 (n=883) analyzes the psychological mechanisms through which perceived COO competence and warmth differently affect blame attributions and evaluative responses. Study 2 (n=1,640) replicates Study 1’s findings, and it also investigates how consumer ethnocentrism, animosity toward a country, and product category characteristics moderate the hypothesized COO’s effects. Findings COO competence leads to more favorable attitudes toward the involved company’s products. This effect increases when the company sells high-involvement or utilitarian products. COO warmth leads to more favorable attitudes toward the involved company’s products directly as well as indirectly by diminishing blame attributions. These effects increase when consumers are highly ethnocentric, or the animosity toward a foreign country is high. Originality/value This paper frames the investigation of COO stereotypes in a new theoretical and empirical setting, specifically, a product-harm crisis. It demonstrates that consumers differently evaluate a potential wrongdoing company and its harmful products in a product-harm crisis based on their perceptions of a company’s COO competence and warmth. Finally, it defines the moderating effects of individual, consumer-country-related and product characteristics on the hypothesized COO effects.

Products labeled as “made in domestic country”: the brand matters

2020 ◽  
Vol 54 (12) ◽  
pp. 2965-2987
Author(s):  
Yohan Bernard ◽  
Véronique Collange ◽  
Aurore Ingarao ◽  
Sarra Zarrouk-Karoui
Keyword(s):  
Brand Equity ◽  
Positive Impact ◽  
Country Of Origin ◽  
Product Category ◽  
Content Type ◽  
Overall Design ◽  
Foreign Brand ◽  
Positive Effect ◽  
Made In

Purpose The purpose of this paper is to better understand an increasingly widespread practice consisting, of a brand, in signaling the domestic origin of its products aimed at domestic consumers, that is, the “made in the domestic country” (MIDC) strategy. To this end, it is proposed to analyze the MIDC label as a cue interacting with the brand’s characteristics (brand equity and country of origin of the brand). Design/methodology/approach A between-subjects experiment is conducted among 293 French consumers on four different brands of pasta. The overall design is a 2 (with/without the MIDC label) × 2 (high/low brand equity) × 2 (domestic/foreign brand) mixed design. Findings The results show that intention to buy the product increases significantly with the presence of the MIDC label, but not so willing to pay. The positive effect on buying intention is greater when: the product has rather low brand equity, consumer ethnocentrism is high and/or consumers are strongly attached to their national identity. Research limitations/implications The present research extends the literature on country-of-origin effects by taking into account the role of the brand equity of the product. However, the study focused on only one low-involvement product category (pasta) and one country (France). Practical implications This study shows that adding an MIDC label to the product is empirically justified. Originality/value While moderate or high scores on “patriotic” variables reinforce the positive impact of the MIDC label, low scores reverse the trend, that is, cause rejection.

Do consumer ethnocentrism and animosity affect the importance of country-of-origin in dairy products evaluation? The moderating effect of purchase frequency

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rongbin Yang ◽  
Roshnee Ramsaran ◽  
Santoso Wibowo
Keyword(s):  
Structural Equation ◽  
Country Of Origin ◽  
Food Product ◽  
Product Evaluation ◽  
Moderating Effect ◽  
Initial Attempt ◽  
Content Type ◽  
Purchase Frequency ◽  
Consumer Ethnocentrism

PurposeThe purpose of this study is to examine the effects of consumer ethnocentrism and animosity on the importance of country-of-origin in food product evaluation. It also tested the moderating effect of purchase frequency.Design/methodology/approachData were collected from dairy consumers residing in China. The research model was tested using structural equation modelling with AMOS.FindingsThe results indicated that the importance of country-of-origin in product evaluation is not necessarily driven by consumer ethnocentrism or animosity. Only among frequent purchasers, a higher level of consumer ethnocentrism or animosity can be associated with more importance of country-of-origin in product evaluation.Originality/valueDespite the significant role of purchase frequency, this factor has been less considered in the existing literature on consumer ethnocentrism and animosity. This study represented an initial attempt to the role of purchase frequency in the effects of consumer ethnocentrism and animosity on food product evaluation. It revealed that purchase frequency should be adopted as a moderating factor in future studies in this field.

Tracing New Genealogies

2018 ◽  
Author(s):  
Jennifer J. Smith
Keyword(s):  
Country Of Origin ◽  
American Family ◽  
Community Or ◽  
Immigration Laws ◽  
Shared Experiences ◽  
Biological Relationships

Chapter four turns to a more intimate form of affiliation than either nation or community: family. The period from the 1970s onward has produced the greatest concentration of cycles since modernism, because writers embraced the cycle to express the contingency of being ethnic and American. Family, rather than community or time, is the dominant linking structure for many of these cycles, reflecting how immigration laws placed family and education above country of origin. This chapter focuses on the role of family in the production and reception of Amy Tan’s The Joy Luck Club (1989), Julie Alvarez’s How the García Girls Lost Their Accents (1991), and Jhumpa Lahiri’s Unaccustomed Earth (2008). These cycles argue that subjectivity—and by extension gender and ethnic attachments—derives not only from biological relationships but also from “formative kinship,” which originates in shared experiences that the characters choose to value.

"The Moderating Role of Country of Origin on the Sensitivity to Expiration date in the Sales of Online Time Commerce"

2019 ◽  
Vol 30 (2) ◽  
pp. 1-19
Author(s):  
Min Sung Kim ◽  
Kang Jun Choi ◽  
Jae Young Lee ◽  
Keunwoo Kim
Keyword(s):  
Country Of Origin ◽  
Expiration Date ◽  
Moderating Role

The Role of Consumer Ethnocentrism Explaining the Effect of CSR Authenticity of A Global Company

2018 ◽  
Vol 36 (3) ◽  
pp. 87-97
Author(s):  
AnDaechun ◽  
김종대 ◽  
최기석 ◽  
왕진
Keyword(s):  
Consumer Ethnocentrism ◽  
Global Company

scholarly journals Under the Umbrella: Goal-Derived Category Construction and Product Category Nesting

2021 ◽  
pp. 000183922110123
Author(s):  
Johnny Boghossian ◽  
Robert J. David
Keyword(s):  
Process Model ◽  
Product Category ◽  
Derived Category ◽  
The State ◽  
Product Attributes ◽  
Product Categories ◽  
Role Of The State ◽  
Market Intermediaries ◽  
Category Construction

Categories are organized vertically, with product categories nested under larger umbrella categories. Meaning flows from umbrella categories to the categories beneath them, such that the construction of a new umbrella category can significantly reshape the categorical landscape. This paper explores the construction of a new umbrella category and the nesting beneath it of a product category. Specifically, we study the construction of the Quebec terroir products umbrella category and the nesting of the Quebec artisanal cheese product category under this umbrella. Our analysis shows that the construction of umbrella categories can unfold entirely separately from that of product categories and can follow a distinct categorization process. Whereas the construction of product categories may be led by entrepreneurs who make salient distinctive product attributes, the construction of umbrella categories may be led by “macro actors” removed from the market. We found that these macro actors followed a goal-derived categorization process: they first defined abstract goals and ideals for the umbrella category and only subsequently sought to populate it with product categories. Among the macro actors involved, the state played a central role in defining the meaning of the Quebec terroir category and mobilizing other macro actors into the collective project, a finding that suggests an expanded role of the state in category construction. We also found that market intermediaries are important in the nesting of product categories beneath new umbrella categories, notably by projecting identities onto producers consistent with the goals of the umbrella category. We draw on these findings to develop a process model of umbrella category construction and product category nesting.

Sign in / Sign up

Export Citation Format

Share Document