scholarly journals Pengaruh Electronic Word of Mouth terhadap Travel Intention Wisatawan ke Nuart Sculpture Park Bandung

2020 ◽  
Vol 12 (2) ◽  
pp. 424
Author(s):  
Fauziah Nurfitri ◽  
Dwiesty Dyah Utami
Keyword(s):  
Word Of Mouth ◽  
Control Beliefs ◽  
Electronic Word Of Mouth ◽  
Simple Linear Regression ◽  
Statistical Data Analysis ◽  
Behavioral Beliefs ◽  
Analysis Techniques ◽  
Tourist Destinations ◽  
And Control ◽  
Online Travel

This study aims to determine how electronic word of mouth (eWOM) on TripAdvisor affects travel intention of tourists to Nuart Sculpture Park Bandung. The problem in this study is focused on the influence of eWOM on tourist travel intention due to the current development of the internet helps tourist destinations to market their products. In addition, TripAdvisor was chosen in this study as a platform that has a role as a very popular online travel review site by displaying reviews from tourists and can be read by other travelers. To approach this problem, this study uses Ajzen’s statement (2015) which mentions that travel intention can be predicted from 3 factors, namely behavioral beliefs, normative beliefs, and control beliefs. This research uses descriptive quantitative method, by distributing questionnaires to 100 respondents, and analyzed using descriptive statistical data analysis techniques along with simple linear regression. This study concludes that tourist travel intention can be influenced by electronic word of mouth by 61.1% while 38.9% is influenced by other factors. 

scholarly journals Analisis Pengaruh Electronic Word Of Mouth Dan Citra Destinasi Terhadap Minat Berkunjung (Studi Kasus Ladaya Kutai Kartanegara)

2021 ◽  
Vol 21 (2) ◽  
pp. 78-95
Author(s):  
Dilla Dilla ◽  
Sugeng Raharjo ◽  
Heru Suprapto
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Quantitative Study ◽  
Word Of Mouth ◽  
Destination Image ◽  
Electronic Word Of Mouth ◽  
Analysis Techniques ◽  
Image Variables ◽  
Dominant Influence

Abstract:                The purpose of this study was to determine the effect of electronic word of mouth and destination image variables on visiting interest either partially or simultaneously. Besides that, to find out the variables that have the most dominant influence on visiting interest.                This research is a quantitative study using multiple regression analysis techniques with the help of the SPSS 20.0 for Window program, using a questionnaire with a sample of 91 (ninety one) from a population of 910 (nine hundred and ten) visitors to Ladaya. The results showed that the variable electronic word of mouth (X1) and destination image (X2) had a simultaneous and partial effect on visiting interest (Y). From the t test, it can be seen that the electronic word of mouth (X1) variable has a greater t-count coefficient than the destination image (4.631>3.881). Thus, it can be concluded that the electronic word of mouth (X1) variable has the most dominant influence on interest in visiting Ladaya Kutai Kartanegara.   Keywords: Electronic Word Of Mouth, Destination Image, Visiting Interest

scholarly journals Pengaruh Promosi di Media Sosial dan Electronic Word of Mouth Terhadap Keputusan Berkunjung pada Mahakam Lampion Garden Kota Samarinda

2021 ◽  
Vol 1 (2) ◽  
pp. 57-64
Author(s):  
Nur Erika Novira Indah ◽  
Finna Fourqoniah ◽  
M. Fikry Aransyah
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Descriptive Study ◽  
Multiple Linear Regression Analysis ◽  
Electronic Word Of Mouth ◽  
Analysis Techniques ◽  
Independent Variable

This researcher aims to determine whether promotions on social media and electronic word of mouth have a significant effect on the decision to visit the Mahakam Lampion Garden in Samarinda city. The independent variable used in this study is the promotion of social media (X1) and electronic word of mouth (X2), and the dependent variable in this study is the visit decision (Y). This research is a descriptive study with a quantitative approach. The sampling technique used was purposive sampling using the slovin formula and obtained 100 respondents using multiple linear regression analysis techniques. Promotion variabel in social media and visiting electronic word of mouth have a positive and significant effect on decisions.

Children’s Beliefs Toward Cooperative Playing With Peers With Disabilities in Physical Education

2010 ◽  
Vol 27 (2) ◽  
pp. 127-142 ◽  
Author(s):  
Iva Obrusnikova ◽  
Martin Block ◽  
Suzanna Dillon
Keyword(s):  
Physical Education ◽  
Social Pressure ◽  
Control Beliefs ◽  
School Students ◽  
Behavioral Beliefs ◽  
Children's Beliefs ◽  
General Physical ◽  
General Physical Education ◽  
And Control ◽  
Elementary And Middle School

Theory of Planned Behavior (Ajzen, 1991) was used to elicit salient behavioral, normative, and control beliefs of children without disabilities toward playing with a hypothetical peer with a disability in general physical education. Participants were 350 elementary and middle school students who completed two questionnaires. Questionnaires were assessed for content validity. Participants provided more affective (68%) than instrumental (32%) responses for favorable behavioral beliefs and more instrumental (76%) than affective (24%) responses for unfavorable beliefs. Peer social pressure was prevalent in favorable (69%) and unfavorable (99%) responses. Social pressure significantly varied across five grades, χ2(4, N = 448) = 40.51, p < .01. Participants responded many factors in the class would positively (76%) or negatively (89%) influence the behavior.

scholarly journals Factors Associated with Sexual Intercourse Among African-Born Adolescents in Southern California

2007 ◽  
Vol 5 (4) ◽  
pp. 97-112
Author(s):  
Dixon Anjejo ◽  
Naomi N. Modeste ◽  
Jerry W. Lee ◽  
Colwick M. Wilson
Keyword(s):  
Sexual Intercourse ◽  
Perceived Control ◽  
Southern California ◽  
Subjective Norm ◽  
Control Beliefs ◽  
Behavioral Beliefs ◽  
Black African ◽  
Factors Associated ◽  
Faith Based ◽  
And Control

Based on the theory of planned behavior the research aims were to: (a) ascertain how attitude, subjective norm, and perceived control predict intentions to engage in sexual intercourse among Black, African-born adolescents in Southern California; and (b) determine how behavioral beliefs, normative beliefs, and control beliefs predict attitude, subjective norm and perceived control. A questionnaire was developed based on focus group findings. One hundred and thirty-five adolescents aged 15 to 19 years completed the questionnaire. The strongest predictor of intention was attitude, then subjective norm. Enjoying sex, “wanting to be a parent” and to “keep sexual partners” predicted attitude. Educative, informative, cultural and faith based programs, if initiated may help African adolescents in Southern California.

scholarly journals THE EFFECT OF PRICE, PRODUCT QUALITY, AND ELECTRONIC WORD OF MOUTH (EWOM) ON THE INTENTION TO BUY SUNRIZQ BATIK IN MALAKA MALAYSIA

2019 ◽  
Vol 1 (2) ◽  
pp. 203-210
Author(s):  
Abd Rofiq ◽  
Joko Suyono
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Electronic Word Of Mouth ◽  
Analysis Techniques

Buying interest is the desire that arises from consumers to a product as a result of the consumer's observation of a product. Therefore the purpose of this study is to analyze the extent of the influence of Price, Product Quality, Electronic Word Of Mouth (EWOM) on consumer buying interest. Batik Sunrizq Malacca Malaysia. This research is quantitative research with a sample of 240 respondents. Furthermore, the data were analyzed using multiple linear regression analysis techniques and classical assumption tests. The results of this study indicate that the three hypotheses proposed have a significant and supportive effect

scholarly journals Pengaruh Media Sosial terhadap Efikasi Keputusan Perjalanan Generasi Z dalam Memilih Destinasi Wisata di Jabodetabek

2021 ◽  
Vol 2 (1) ◽  
pp. 35-58
Author(s):  
Sisilia Alvionita ◽  
Eveline Gaby Sutanto ◽  
Natasha Dyah Ayuningtyas ◽  
Nyoman Krisna Wati ◽  
Made Handijaya Dewantara
Keyword(s):  
Data Collection ◽  
Significant Relationship ◽  
Word Of Mouth ◽  
Quantitative Approach ◽  
Electronic Word Of Mouth ◽  
Tourist Destinations ◽  
Travel Motivation ◽  
Generation Z ◽  
The Social ◽  
Travel Decisions

This study aims to determine the differences in social electronic word-of-mouth and travel motivation for Generation Z who are living in the Jabodetabek area. This research was conducted because it had never been done by previous researchers. The data collection used is by using a survey through Google Forms and literature studies from various journals. This study uses a quantitative approach by analyzing data through the IBM SPSS system. The results showed that there was a positive and significant relationship that the efficacy of generation Z travel decisions in choosing tourist destinations in the Jabodetabek area was influenced by the existence of the social electronic word of mouth and travel motivation. However, the differences in social electronic word-of-mouth and travel motivation among Generation Z who live in the Jabodetabek area are not homogeneous. Therefore, the calculation of the efficacy of their travel decisions also cannot be equated. The goals and motivations for the journey of Generation Z who live in Jakarta are not necessarily the same as Generation Z who live in other regions.

scholarly journals PENGARUH ELECTRONIC WORD OF MOUTH (EWOM) PADA ONLINE TRAVEL AGENT (OTA) TRAVELOKA TERHADAP KEPUTUSAN MENGINAP DI TOPAS GALERIA HOTEL, BANDUNG

2020 ◽  
Vol 7 (1) ◽  
pp. 50-56
Author(s):  
Senny Handayani Suarsa
Keyword(s):  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Travel Agent ◽  
Online Travel

Hasil dari penelitian ini diharapkan dapat digunakan oleh Topas Galeria Hotel untuk menilai Electronic Word of Mouth (eWOM) pada Online Travel Agent (OTA) Traveloka mempengaruhi keputusan untuk menginap. Selain itu, hubungan antara kegiatan eWOM di OTA dapat digunakan sebagai referensi bagi Topas Galeria Hotel untuk menentukan keinginan dan harapan calon konsumen di masa depan. Data dikumpulkan melalui metode survei yang melibatkan 384 responden yang melakukan reservasi di Topas Galeria Hotel melalui OTA Traveloka. Hasil penelitian menunjukkan bahwa semua indikator memiliki pengaruh positif dan signifikan terhadap keputusan menginap di Topas Galeria Hotel. Dengan demikian hipotesis terbukti, dan dimensi yang paling berpengaruh adalah Valensi Dimensi Opini.

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