Effect of Subjective Norm on Consumers" Behavior Intention of O2O Services : Focusing on multi-mediated effects of perceived ease of use, perceived usefulness, perceived experience value

2021 ◽  
Vol 22 (4) ◽  
pp. 33-58
Author(s):  
Soojin Chung
Keyword(s):  
Subjective Norm ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Behavior Intention ◽  
Mediated Effects

A Study on Behavior Intention to Adopt Mobile Banking Apps

2021 ◽  
Vol 13 (2) ◽  
pp. 60-72
Author(s):  
Phan Dai Thich
Keyword(s):  
Social Influence ◽  
Perceived Risk ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Influential Factor ◽  
Mobile Banking ◽  
Perceived Ease Of Use ◽  
Behavior Intention ◽  
Intention To Adopt ◽  
Tam Model

This study aims to examine the factors influencing consumers' behavior intention to adopt mobile banking apps. The research uses the TAM model with additional variables such as social influence and perceived risk to evaluate how these factors impact the behavior intention of young customers toward adopting mobile banking services. PLS-SEM was used as the main research method. The findings from this paper reaffirmed that perceived usefulness and social influence are the most influential factor in behavior intention, but perceived ease of use and perceived risk showed insignificant impacts on young consumers' behavior intention in Vietnam. This paper also found that perceived ease of use had no direct impact on behavior intention but an indirect impact through facilitating perceived usefulness. This subject makes a practical and academic contribution in the context of a developing country where is lacking research in mobile banking apps.

scholarly journals The Determinants of User Behavior of Computer Based Transaction Processing Systems: The Case of Minimarket Employees in Padang, Indonesia

2018 ◽  
Vol 7 (4.9) ◽  
pp. 90
Author(s):  
Yuhelmi . ◽  
Surya Dharma ◽  
Mery Trianita ◽  
Listiana Sri Mulatsih
Keyword(s):  
Technology Acceptance ◽  
Processing System ◽  
Subjective Norm ◽  
Transaction Processing ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Tam Model ◽  
Actual Use ◽  
Computer Based

This study was aimed to investigate the determinants of actual use of computer based transaction processing system among employees in minimarkets in Padang, Indonesia. In addition to Perceived ease of use and perceived usefulness which are the basic models of Technology Acceptance Model (TAM), Subjective norm was conceptualized as an external variable that affecting Technology Acceptance among users of transaction processing system. In total, 246 employees participated in this study. The results show that the perceived ease of use positively affects Perceived Usefulness and Attitude. Furthermore, perceived usefulness and subjective norm have positively affected on Attitude. Likewise Attitude has positively affected on Actual Use. This study reveals that employees tend to comply the peers’ opinion on using transaction processing system. For future research is expected to expand the TAM model by adding external variables and individual characteristics as a moderator variable  

Adoption of ICT enabled Agricultural Extension Services through Perceived Economic Wellbeing

2020 ◽  
Vol 16 (3) ◽  
pp. 30-41
Author(s):  
Neena Sinha ◽  
Pranay Verma
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Well Being ◽  
Subjective Norm ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Economic Well Being

This article investigates the technology acceptance factors in the context of information communication technology enabled agricultural extension services. Behavioral intention has always been a consequence of the technology acceptance model. The purpose of this study was to examine if the consequence of adoption be an economic benefit to the customer. It examines how these factors influence perceived economic well-being of such users. A stratified sampling procedure was adopted to obtain data from 325 valid responses from rural Indians using a structured survey instrument. A two step method was applied to analyse the data. First, the measurement model was calibrated for the reliability and validity of constructs. Then, the strength and direction of the hypothesized relationships were investigated by the structural model using structural equation modeling. Users of mobile application were checked for their perceived usefulness, perceived ease of use, subjective norm and attitude for their perceived economic well-being. These four factors, when regressed upon the perceived economic well-being using structural equation modeling predict that all but attitude is significant. This article improvises the extant technology acceptance model by replacing behavioral intention with a perceived economic well-being as a consequence. A consumer who perceives economic benefits is more likely to adopt an innovative product. Marketers can advertise the economic benefits so that the target customers adopt such technologies. By this research, the authors have identified a different outcome for perceived usefulness, perceived ease of use, attitude and subjective norm. A new relationship between the exogenous variables perceived usefulness, perceived ease of use, subjective norm and attitude and the endogenous variable perceived economic well-being is established by this study. Behavioral intention can be replaced by perceived economic well-being as the outcome in the technology acceptance model.

scholarly journals Healthcare Professionals’ Acceptance of Digital Cognitive Rehabilitation

2020 ◽  
Vol 11 ◽  
Author(s):  
Ineke J. M. van der Ham ◽  
Rosalie van der Vaart ◽  
Anouk Miedema ◽  
Johanna M. A. Visser-Meily ◽  
Milan N. A. van der Kuil
Keyword(s):  
Technology Acceptance ◽  
Cognitive Rehabilitation ◽  
Healthcare Providers ◽  
Subjective Norm ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Successful Implementation ◽  
Perceived Ease Of Use ◽  
Technological Advances ◽  
And Gender

With technological possibilities in healthcare steadily increasing, more tools for digital cognitive rehabilitation become available. Acceptance of such technological advances is crucial for successful implementation. Therefore, we examined technology acceptance specifically for this form of rehabilitation in a sample of healthcare providers involved in cognitive rehabilitation. An adjusted version of the Technology Acceptance Model (TAM) questionnaire was used, including the subscales for perceived usefulness, perceived ease of use, subjective norm (toward use), and intention to use, which all contribute to actual use of a specific technology. Results indicate a generally favorable attitude toward the use of digital cognitive rehabilitation and positive responses toward the TAM constructs. Only for subjective norm, a neutral mean response was found, indicating that this could pose a potential obstacle toward implementation. Potential differences between subgroups of different age, gender, and professional background were assessed. Age and gender did not affect the attitude toward digital cognitive rehabilitation. Occupational therapists showed lower scores than healthcare psychologists and physiatrists with regard to perceived usefulness, possibly linked to a difference in operational and managerial tasks. The findings of his study stimulate further implementation of digital cognitive rehabilitation, where the role of subjective norms should be specifically considered.

scholarly journals ANALISA PENGARUH PERCEIVED EASE OF USE TERHADAP BEHAVIOR INTENTION MELALUI PERCEIVED USEFULNESS SEBAGAI MEDIA INTERVENING PADA DIGITAL PAYMENT OVO

2021 ◽  
Vol 15 (1) ◽  
pp. 20-27
Author(s):  
Michaela Louisa Muliadi ◽  
Edwin Japarianto
Keyword(s):  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Behavior Intention ◽  
Financial Technology

Kemajuan teknologi serta informasi membuat segala sesuatu menjadi lebih mudah untuk dilakukan sehingga menyebabkan adanya perubahan gaya hidup masyarakat. Salah satu penerapan perkembangan teknologi yang terjadi di Indonesia yaitu munculnya perusahaan FinTech (financial technology) yang telah menciptakan metode pembayaran baru yaitu melalui E-Wallet.  Penelitian ini bertujuan untuk menganalisis pengaruh dari perceived ease of use terhadap behavior intention dengan perceived usefulness sebagai variabel intervening pada E-Wallet OVO. Hasil dari penelitian ini membuktikkan bahwa kemudahan serta manfaat yang dirasakan individu dalam menggunakan teknologi informasi akan memicu timbulnya niat individu untuk menggunakan teknologi informasi tersebut.

scholarly journals Analysis Of Factors Affecting Adoption Of Financial Technology Application

SENTRALISASI ◽  
2021 ◽  
Vol 10 (1) ◽  
pp. 57
Author(s):  
Chalimatuz Sa'diyah
Keyword(s):  
New Technology ◽  
Data Interpretation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Technology Application ◽  
Behavior Intention ◽  
Global Science ◽  
Financial Technology

Financial technology has been an invaluable instructional material in the global science and technology trend and is the target of new technology applications of great business potential. This study aims to analyze the influence of brand and service trust, perceived usefulness, perceived ease of use on behaviour intention through attitude on fintech users. This research method uses purposive sampling method with the criteria of entrepreneurs using financial technology and located in Malang city. The number of samples used in this study was 160 respondents. Data interpretation using the Smart PLS3 system for analysis. The results showed that brand and service trust affects attitude. Perceived usefulness affects attitude. Perceived ease of use affects attitude. Attitude affects to Behavior Intention. Attitude variable can mediate the influence of Brand and Service Trust, Perceived Usefulness and Perceived Ease of Use on Behavior Intention. The Sobel test results show that the bigger indirect effect is the influence of Brand and Service Trust on Behavior Intention through Attitude.

scholarly journals THE ANALYSIS OF ACCEPTANCE OF HOSPITAL INFORMATION MANAGEMENT SYSTEM (HIMS) USING TECHNOLOGY ACCEPTANCE MODEL METHOD

2019 ◽  
Vol 4 (2) ◽  
pp. 186-195
Author(s):  
Erma Setiawati ◽  
Rina Trisnawati ◽  
Ulfi Diana
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Management Information ◽  
Behavior Intention ◽  
Acceptance Model ◽  
And Behavior

The purpose of this study was to determine the acceptance of Hospital Management Information Systems related to accounting transactions using the Technology Acceptance Model (TAM) methode. Constructs in TAM used are Perceived Ease of Use, Perceived Usefulness, Behavior Intention to Use, and Actual Technology Usage. The population in this study were users of systems related to accounting transactions, with a total of 150 people. The sampling technique using the convenience non random sampling method. The data in this study were obtained by distributing questionnaires to 150 respondents. Data analysis using SEM-PLS with WarpPLS 5.0 software. The results showed that Perceived ease of use had an effect on Perceived usefulness and Behavior Intention to Use. Whereas, Perceived Usefulness influences Behavior Intention to Use, and Behavior Intention to Use has an effect on Actual Technology Usage. Keywords: Technology Acceptance Model, Partial Least Square, Hospital Management Information System, Accounting Management System

Elements impacting the utilization expectation of various health-care apps in India: a study conducted on smartphone users

foresight ◽  
2020 ◽  
Vol 22 (3) ◽  
pp. 385-400
Author(s):  
Debarun Chakraborty
Keyword(s):  
Health Care ◽  
Mobile Applications ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Smart Phones ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Behavior Intention ◽  
Health Care Applications ◽  
The Impact

Purpose This paper aims to find out the impact of seven important factors towards behavior intention on various health-care applications in India. The spectacular rise of uses of smart phones in India has introduced various mobile applications in the market. The mobile applications have become very useful and popular amongst the urban consumers due to several reasons such as reducing time, effort, money, etc. Health-care applications which are used in various smart phones are still in an infancy stage in India. Health-care applications have several advantages and facilities and consumers receive few alerts or suggestions for free. Though the health-care applications have various benefits for everyone, still people are less aware of the services they provide. Fewer studies have been done on this particular subject, and people may find the apps interesting if they understand the benefits of these applications. Design/methodology/approach This study aims to find out the impact of seven factors towards behavior intention on various health-care applications in India. The 331 samples have been chosen with the help of a structured questionnaire. The researcher has used stratified random sampling to collect the data for conducting the study, and the samples have been collected from four metro cities of India, namely, Kolkata, Mumbai, Delhi and Chennai. Exploratory factor analysis and multiple regression analysis have been conducted to find out the most influencing factor towards intention with SPSS v 21. Findings The result reveals that out of seven factors, perceived usefulness, enjoyment and time are the most influencing and significant factors towards utilization expectation. The other four variables, namely, cost, increased dependability, perceived ease of use and increased protection do not have a significant impact on the dependent variable. The paper has also revealed that marketers need to penetrate the market with some innovative marketing strategies. The findings of the study is providing the hint for implementing the strategies. Originality/value The study is unique in the context of a country like India where no such studies on this subject have been conducted before.

MOTIVATION OF THE USE OF DIGITAL WALLETS IN YOUNG GENERATIONS IN THE TIME OF THE COVID-19 PANDEMIC

2021 ◽  
Vol 9 (1) ◽  
pp. 116-127
Author(s):  
Jonathan Herdioko ◽  
Pisi Bethania Titalessy ◽  
Brigitta Evelyn Krisanta
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Privacy And Security ◽  
Behavior Intention ◽  
Acceptance Model ◽  
Digital Wallets

This study aims to analyze how the Technology Acceptance Model which consists of Percieved usefulness, Perceived Ease of use, Privacy and Security, and additional variable "Promotion Programs" affect behavior intention in using e-wallets or digital wallets in the current pandemic era. A total of 394 respondents aged 16-30 years old who use e-wallets in Yogyakarta were sampled in this study. The results using the SEM test show that perceived usefulness and behavioral intention have a significant effect. Meanwhile, Perceived Ease of use, Privacy and Security, and promotional programs are not significant on E-Wallets Usage.

Sign in / Sign up

Export Citation Format

Share Document