The Effect of Risk Perception of COVID19 on Airline Brand Image and Behavioral Intention: domestic flights passenger

2021 ◽  
Vol 22 (5) ◽  
pp. 53-77
Author(s):  
ChangHyun Lee
Keyword(s):  
Risk Perception ◽  
Behavioral Intention ◽  
Brand Image

Impact of Multi-complex Station’s Brand Image on Customer’s Behavioral Intention

2016 ◽  
Vol 1 (1) ◽  
pp. 31-38
Author(s):  
Sange-jae Lee ◽  
Seong Yong Park
Keyword(s):  
Behavioral Intention ◽  
Brand Image

Modeling behavioral intention toward traveling in times of a health-related crisis

2021 ◽  
pp. 135676672110247
Author(s):  
Diep Ngoc Su ◽  
Kim Phuong Thi Tran ◽  
Ly Ngoc Thi Nguyen ◽  
Tram Huyen Thi Thai ◽  
Thanh Hoai Thi Doan ◽  
...  
Keyword(s):  
Risk Perception ◽  
Health Risk ◽  
Information Search ◽  
Behavioral Intention ◽  
Policy Makers ◽  
Online Networks ◽  
Behavior Intention ◽  
Tpb Model ◽  
Health Related ◽  
Health Risk Perception

This study proposes an integrated model based on the Risk Perception Attitude (RPA) framework and the Theory of Planned Behavior (TPB) model to investigate behavioral intention toward traveling in times of a health-related crisis. A survey was conducted via online networks of travelers, yielding 338 valid cases. The findings indicate that health risk perception is affected by information search about the Covid-19 disease. The relationship between health risk perception and behavioral intention toward traveling during a health-related crisis is not direct, but indirect via health self-efficacy and attitude about their future trip. The study contributes to understand a cognitive process of tourists’ behavior intention toward traveling in a health-related crisis. Practically, this study’s findings provide tourists, government agencies, tourism marketers, and policy-makers and other tourism stakeholders with important suggestions for tourism recovery during and after the pandemic.

Antecedents of hospital brand image and the relationships with medical tourists’ behavioral intention

2016 ◽  
Vol 10 (4) ◽  
pp. 412-431 ◽  
Author(s):  
Tat Huei Cham ◽  
Yet Mee Lim ◽  
Nai Chiek Aik ◽  
Alexander Guan Meng Tay
Keyword(s):  
Social Media ◽  
Service Quality ◽  
Behavioral Intention ◽  
Word Of Mouth ◽  
Medical Tourism ◽  
Brand Image ◽  
Equation Modeling ◽  
Measurement Scales ◽  
Content Type ◽  
Perceived Service Quality

Purpose Medical tourism is growing rapidly in the recent years in various Asian countries. The success of the hospitals engaged in medical tourism largely depends on their abilities in maintaining the repeating customers and to attract new customers. Hence, the purpose of this study is to examine the impacts of word-of-mouth and social media on hospital brand image. It also attempts to examine the relationships between brand image, perceived service quality, patient satisfaction and behavioral intention. Design/methodology/approach A questionnaire survey was used to collect data from 386 medical tourists to test the proposed model. All the measurement scales adopted in this study were adapted from the existing literature. The data collected in this study were analyzed using both SPSS and structural equation modeling approach via AMOS. Findings The findings from the structural analysis indicated that both word-of-mouth and hospital-generated social media have a significant impact on brand image. Hospital brand image positively influences medical tourists’ perception of service quality, and their perceived service quality is significantly related to their satisfaction, which in turn, leads to their behavioral intention. Originality/value This study is one of the few studies that considers the importance of hospital’s brand image in influencing medical tourists’ perceptions on the quality of healthcare services that they experienced during their medical trips. This research study also raises the significance of word-of-mouth communication and social media that influence hospitals’ brand image, which has been neglected by many studies.

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