Construction 3D printing technology has been rapidly developed, but in the usual life, there are still many people who have not heard of or used construction 3D printing products, and many people want to buy Construction 3D printing products, but there is no channel. Therefore, through the questionnaire survey of potential customers, from the willingness of potential customers, the influencing factors of construction 3D printing technology product trading platform are analyzed, and the PLD-SEM model is established. The potential customers are analyzed in the 3D printing technology product trading platform, with more attention to factors, including product categories, prices, trading platform customization features, and excellent network capabilities. Finally, the 3D printing technology product trading platform was designed, and the customer management module, construction 3D printing technology product information management module, construction 3D printing technology product retrieval module, and transaction information management were proposed. Building a fully functional 3D printing technology product trading platform that can attract more potential customers provides customers with a channel to understand and purchase 3D printing products and helps solve the current 3D printing technology products difficult to promote and trade problem.
Perceived Value of Technology Product Features by Crowdfunding Backers: The Case of 3D Printing Technology on Kickstarter Platform
