Purpose of the article. The purpose of the article is to analyze the phenomenon of makeup art and its connection with social stratification and social myth. Methodology. The study of the phenomenon of makeup in connection with social mythology and social stratification is associated with the use of general scientific methods of analysis, generalization, synthesis, etc. Not only in line with art history and sociological knowledge, but also knowledge of psychology, cultural studies, philosophy, etc., which provides for the integration and inclusive combination of appropriate methods and approaches. The artistic and typological method made it possible to analyze the phenomenon of makeup, social myth and social stratification as integral phenomena with specific features. The combination of anthropological, axiological and historical approaches with the use of socio-cultural and art criticism tools made it possible to identify the main value-semantic and content-structural constants of these phenomena. Scientific novelty. The art of makeup is presented as the basis of social mythology and its connection with social stratification, which makes it possible to position makeup as one of the backbone components of the socio-cultural system, as well as facilitate the study of the entire spectrum of its cultural phenomena. Conclusions. Makeup, as an axiologically loaded phenomenon, is the basis for the creation of social mythology and support for social stratification, characterizes the processes of social development, significantly affects the public consciousness and behavior of both social groups and individual subjects. By the nature of the course of the processes of being, the phenomenon of makeup allows one to see the specifics of social phenomena and determine their place in the structure of social life. The positive role of makeup is that it is one of the conditions for the integrity of society, providing cultural, art, moral, etc. the continuity of its imperatives. The negative one is that it not only represents the social stratification of society, but also becomes a means of deepening it, stereotyping and accumulating in its practices both positive and negative patterns of sociocultural models of behavior. Because, as part of social mythology, the phenomenon of makeup is ambiguous: on the one hand, it partly threatens social development, and on the other hand, it helps to consolidate people and society in overcoming the challenges of our time.
The Hero Mythologem in the Structure of a Social Myth