scholarly journals An Empirical Study on the Smartphone Consumer Choice Factors - Comparison of Korea and Chinese Consumers

2015 ◽  
Vol 8 (26) ◽  
Author(s):  
I. L. Choi Seung ◽  
I. L. Kim Dong
Keyword(s):  
Empirical Study ◽  
Consumer Choice ◽  
Chinese Consumers

scholarly journals Factors influencing Chinese consumer behavior when buying innovative food products

2009 ◽  
Vol 55 (No. 9) ◽  
pp. 436-445 ◽  
Author(s):  
R.B. Kim
Keyword(s):  
Consumer Choice ◽  
Ethical Issues ◽  
Purchase Decision ◽  
Clear Understanding ◽  
Limited Information ◽  
Chinese Consumers ◽  
Food Purchase ◽  
Gm Food ◽  
Chinese Consumer ◽  
Consumer Choice Behavior

This study conceptualizes a model of Chinese consumers’ purchase decision for the GM foods by empirically testing the interrelationship among the GM food purchase decision determinants with a multi-attribute model. The purpose of this study is to explore what underlying factors affect the Chinese consumer choice behavior for the GM food. A clear understanding of the determinants of consumers’ GM food choice may enable policy makers and marketers to build effective policies and marketing strategies and to establish market position of the GM food. The results show that consumers’ perceived concern toward the subjects such as limited information availability, environmental hazard as well as ethical issues of the GM food are strong indicators of consumers’ GM food purchase decision.

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