scholarly journals Discovering and Ranking Influential Users in Social Media Networks Using Multi-Criteria Decision Making (MCDM) Methods

Author(s):  
A. Muruganantham ◽  
Meera Gandhi
Author(s):  
Muhammad Sabir Ramadhan Et al.

In the era of the Industrial Revolution 4.0, social media is very influential in marketing company products, therefore companies interested in using social media need the role of content creators and employees. This is because the selection of prospective employees for content creators is still manual, and the selection of employees who are still related to family leads to an objective selection. Information technology and decision support systems need to be used as a tool to determine the selection of quality content creation staff using the WASPAS method, a combination of the WSM and WPM methods. By assigning weights to each criterion and then conducting a ranking evaluation process, this method can be used to solve the "multi-criteria decision making" problem. The result of this research is to find content creators who meet the standards of the WASPAS analysis method.


Tiruchirappalli has covered a path for a large number of online shoppers by including factors such as convenience, best prices, different varieties of the same product, flexibility in delivery location of a good and easy comparison of prices. The social media covers the entire decision-making process of the consumers on the basis of the reviews and feedbacks from the social media users. The ultimate aim of social media marketing is to boost the online shopping business and improve the profits. But sometimes the social media users are not realising that their decision-making process psychologically changed. The consumer behaviour entirely changes because of the systematic and the proper way of social media advertisements towards the usage of promotion techniques. The objectives of this paper are to determine the attitude of buying behaviour of shoppers towards social media networks. To analyse the influence of social media on shoppers. To know the level of satisfaction and the most preferred product from social media advertisement. To check out the beneficial and favour form of social media


2021 ◽  
Vol 17 (11) ◽  
pp. 1128-1137
Author(s):  
Shilpi Sharma ◽  
Tanupriya Choudhury ◽  
Bhupesh Kumar Dewangan

2020 ◽  
pp. 004728752098113
Author(s):  
Nigel L. Williams ◽  
Philipp Wassler ◽  
Nicole Ferdinand

In addition to being formally defined as a pandemic, COVID-19 has been classified as an “infodemic” and “(mis)infodemic.” As an “infodemic,” the information environment on COVID-19 is constantly evolving, with emerging scientific findings, political responses, media coverage, and individual impressions all shared on social media. Initial positions on behaviors and potential treatments were presented and then discarded because of low efficacy or improper research procedures. Further, there has been a fragmented geopolitical response with differing political systems exhibiting varying approaches to decision making and health outcomes, which has lead to confusion of the public. As a “misinfodemic,” COVID-19 discussions have also attracted actors seeking to share misinformation enabled and exacerbated by social media networks, which include willful distortions as well as conspiracy theories. Combined, this (mis)infodemic can change risk perceptions of travel, resulting in travel patterns based on technological, regulatory, and perceived behavioral homophily.


2018 ◽  
Vol 1 (1) ◽  
pp. 35-42
Author(s):  
Muslimin B ◽  
Sumardi Sumardi

 Interests and number of STMIK Balikpapan new student enrollments are increasing every year. The balance of the ratio of lecturers to students is one of the most important components in improving the quality and teaching and learning process of a university. Avoiding shortages in the number of lecturers can be realized by providing scholarship programs to alumni and teaching assistants. This study aims to build a multi criteria decision making application that can assist the Head of HRD in the process of receiving scholarships to advanced and effective study lecturers. The multi criteria decision making application developed in this study uses the SAW method. The implementation of the SAW method includes the process of evaluating the weighting of criteria, evaluating alternative weights, the matrix process, the results of decision making preferences, resulting in the weighting and ranking of each alternative candidate for the scholarship recipient. The results of the evaluation of multi-criteria application decision making in the study are expected to produce modeling with a high degree of accuracy. The results of the analysis carried out can provide alternative recommendations for prospective scholarship recipients to advanced study lecturers in STMIK Balikpapan.


2019 ◽  
pp. 125-133
Author(s):  
Duong Truong Thi Thuy ◽  
Anh Pham Thi Hoang

Banking has always played an important role in the economy because of its effects on individuals as well as on the economy. In the process of renovation and modernization of the country, the system of commercial banks has changed dramatically. Business models and services have become more diversified. Therefore, the performance of commercial banks is always attracting the attention of managers, supervisors, banks and customers. Bank ranking can be viewed as a multi-criteria decision model. This article uses the technique for order of preference by similarity to ideal solution (TOPSIS) method to rank some commercial banks in Vietnam.


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