Application of UTAUT Model to Assess Mobile Banking Adoption Behavior: A Study on Bangladesh

The changing consumer behaviour all over the world has resulted in the shift of businesses into becoming client-centric. Clients nowadays want convenience, faster processes, seamless transactions, and instant service. The banking sector is not excused with these changes. In fact, bank clients want the same; bank services at the tip of their fingertips. So how should banks respond to these growing demands of clients? Involving technology in bank operations will ensure faster, more convenient, and more seamless transactions as this allows clients to access bank services anytime and anywhere. This study particularly paid attention to the digitization of mortgage banking using the UTAUT model to better understand its acceptability among its clients. The empirical results found that the determinants of behavioural intention to accept digital mortgage device among mortgage clients were facilitating conditions, performance expectancy and effort expectancy. Furthermore, results revealed that performance expectancy is directly related to internet time, frequency of product purchase using a mobile device and use of mobile banking.

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A meta-analysis of the UTAUT model in the mobile banking literature: The moderating role of sample size and culture

Journal of Business Research ◽

10.1016/j.jbusres.2021.04.052 ◽

2021 ◽

Vol 132 ◽

pp. 354-372

Author(s):

Yassine Jadil ◽

Nripendra P. Rana ◽

Yogesh K. Dwivedi

Keyword(s):

Sample Size ◽

Meta Analysis ◽

Mobile Banking ◽

Utaut Model ◽

Moderating Role

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Mobile Banking Adoption in the Millennial Customers: a Revised UTAUT Model

International Journal of Recent Technology and Engineering - 2 ◽

10.35940/ijrte.f8849.038620 ◽

2020 ◽

Vol 8 (6) ◽

pp. 3570-3576

Keyword(s):

Customer Value ◽

Structural Equation ◽

Equation Model ◽

Mobile Banking ◽

Services Research ◽

Factors Affecting ◽

Utaut Model ◽

Intention To Adopt ◽

Banking Service ◽

Use Of Technology

Purpose-The paper aims at exploring the factors affecting intention to adopt and use mobile banking service apps in the generation Y customers’ by applying a revised unified theory of acceptance and use of technology (UTAUT) model. Research Design/methodology-The proposed model was empirically tested using a well-structured questionnaire and was further analyzed using structural equation model (SEM). Findings –The results of SEM suggest that performance expectancy, efforts expectancy, social influence, trust and reliability, security and facilitating conditions have a significant effect on shaping customers’ attitude and intention to adopt and use mobile banking services. Research limitations/implications –Limitations were found in the selected sample, the study was limited to respondents from a single selected city, and respondents from other cities were not included. In addition, results from this study may not be generalized to the whole population of millennials . Practical implications –This research identifies the factors that affect the intention to adopt mobile banking among the Generation Z users in Visakhapatnam city. Banking institutions can use the findings to develop competitive marketing strategies and services not only to attract potential customer and but to retain existing users customer value Originality/value –The outcome of this study will provide a better insight into the factors influencing intention and adoption of mobile banking service among users in a developing country in India, where the concept of mobile banking quickly gaining momentum.

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Antecedents of mobile banking: UTAUT model

The European Journal of Applied Economics ◽

10.5937/ejae15-19381 ◽

2019 ◽

Vol 16 (1) ◽

pp. 20-29 ◽

Cited By ~ 1

Author(s):

Jovana Savić ◽

Aleksandra Pešterac

Keyword(s):

Mobile Banking ◽

Utaut Model

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Acceptance of mobile banking in Islamic banks: evidence from modified UTAUT model

Journal of Islamic Marketing ◽

10.1108/jima-04-2017-0038 ◽

2019 ◽

Vol 10 (1) ◽

pp. 357-376 ◽

Cited By ~ 18

Author(s):

Syed Ali Raza ◽

Nida Shah ◽

Muhammad Ali

Keyword(s):

Social Influence ◽

Partial Least Square ◽

Equation Modeling ◽

Survey Method ◽

Unique Contribution ◽

Mobile Banking ◽

Islamic Banks ◽

Content Type ◽

Utaut Model ◽

Actual Usage

PurposeThe purpose of this study is to examine the factors which affect mobile banking (M-banking) acceptance in Islamic banks of Pakistan by using the modified uniﬁed theory of acceptance and use of technology (UTAUT) model. The performance expectancy, facilitating conditions, social influence, effort expectancy, perceived value, habit and hedonic motivation are taken as independent variables. Similarly, the intention to adopt M-banking is taken as the mediator, and actual usage is used as the dependent variable.Design/methodology/approachThe data are collected by using the survey method, and the five-point Likert scale is used for this purpose. The statistical techniques applied to the dataset were confirmatory factor analysis and partial least square structure equation modeling.FindingsThe empirical evidence shows that all the variables except for social influence have a significant positive effect on the intention which results in actual usage.Practical implicationsThis study will help the Islamic banks in boosting the M-banking growth and decision-makers in crafting those strategies that increase the M-banking acceptance.Originality/valueThis paper makes a unique contribution to the literature with reference to Pakistan, being a pioneering attempt to investigate the factors which affect M-banking acceptance in Islamic banks of Pakistan by using the modified UTAUT model.

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