Research on the Impact of Customer Perceived Value of Remanufactured Products on Purchase Intention

Remanufacturing is an environmentally-friendly and energy-saving production concept and manufacturing technology, but it is low in China's consumer level. Therefore, it is especially important to explore the factors that Chinese consumers purchase remanufactured products. This paper uses empirical methods to analyze the impact of perceived value on the purchase intention of remanufactured products and the adjustment of consumer psychological variables. Studies have shown that: (1) the lack of perceived gains and the exaggeration of perceived gains and losses have a negative impact on purchase intention. (2) The degree of price sensitivity and risk avoidance play a regulatory role between perceived value and purchase intention. The higher the price sensitivity and risk aversion, the more obvious the effect of perceived profit on purchasing intention. Finally, management proposals for the development of the remanufacturing market have been proposed for governments and remanufacturing companies.

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How Consumer Brand Engagement Effect on Purchase Intention? The Role of Social Media Elements

10.12944/jbsfm.02.01.06 ◽

2021 ◽

Vol 2 (1) ◽

pp. 44-55

Author(s):

Muhammad Bilal ◽

Zeng Jianqu ◽

Junlan Ming

Keyword(s):

Social Media ◽

Purchase Intention ◽

Structural Equation ◽

Purchase Intentions ◽

Social Media Marketing ◽

Equation Modeling ◽

Chinese Consumers ◽

Brand Engagement ◽

Purchasing Intention ◽

The Impact

This paper examines the effect on consumer-purchase intentions of social media marketing components, including entertainment, engagement, eWOM, and trendiness. The study was conducted among Chinese consumers who have social media account and are aware of the effects of social media marketing on consumer purchase intentions. Data collected data from 260 experienced social media users in Beijing and Shanghai. We used structural equation modeling (SEM) to evaluate the connections with SMM components, customer brand engagement, and purchasing intention. The findings demonstrate that interaction, entertainment, eWOM, and trendiness are core factors that specifically affect customer brand interest and purchasing intention. Social Media is a marketing medium in sharing brand intention. However, it remains to be seen how appropriate these components are for these purposes -related knowledge and its function to enhance customer brand engagement and purchasing. This research contributes to the development of a model that will aid practitioners and researchers in evaluating and explaining the impact of SMM on Consumer Purchase Intention in China.

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How Consumer Brand Engagement Effect on Purchase Intention? The Role of Social Media Elements

10.12944/jbsfm.02.01-02.06 ◽

2020 ◽

Vol 2 (1-2) ◽

pp. 44-55

Author(s):

Muhammad Bilal ◽

Zeng Jianqu ◽

Junlan Ming

Keyword(s):

Social Media ◽

Purchase Intention ◽

Structural Equation ◽

Purchase Intentions ◽

Social Media Marketing ◽

Equation Modeling ◽

Chinese Consumers ◽

Brand Engagement ◽

Purchasing Intention ◽

The Impact

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Faktor-Faktor yang Mempengaruhi Minat Beli Produk Makanan Olahan Halal pada Konsumen

Jurnal Manajemen dan Organisasi ◽

10.29244/jmo.v8i3.22069 ◽

2018 ◽

Vol 8 (3) ◽

pp. 250

Author(s):

Saniatun Nurhasah ◽

Jono M Munandar ◽

Muhammad Syamsun

Keyword(s):

Food Safety ◽

Direct Effect ◽

Indirect Effect ◽

Purchase Intention ◽

Brand Image ◽

Perceived Value ◽

Perceived Quality ◽

Market Potential ◽

Purchasing Intention ◽

Positive Direct

ABSTRACTIndonesia is one of the largest Moslem population countries in the world. It leads to the increasing of halal product demand in Indonesia. The awareness to consume halal product becomes a large market potential for producers to produce their halal products. Nowadays, halal is not only purely about religion matter, but also about business and trade. The objective of this study is to investigate the factors affecting customers on purchasing halal buying interest on processed food. We use a purposive sampling method with 109 respondents who are customers of the supermarkets and minimarkets in Bogor City/District, Indonesia. While data analysis is done by SEM-PLS method, this study uses brand image, perceived quality, perceived value, halal certification, health reason, halal awareness, and halal marketing as the factors which are affecting the halal purchase intention of the customers. The result showed that health reason, halal awareness, and perceived value have a significant and positive direct effect on purchasing intention. Halal marketing also shows a significant and positive effect on purchasing intention. While halal marketing shows a negative and significant effect on purchasing intention. The food safety, halal certification, brand image, and perceived quality show the same effect which has no direct effect on purchasing intention. Furthermore, food safety has an indirect effect on purchasing intention through health reason. Halal certification has an indirect effect on minat beli through brand image variable. Meanwhile, brand image and perceived quality have an indirect effect through perceived value variable on purchasing intention. ABSTRAKIndonesia adalah salah satu negara dengan populasi Muslim terbesar di dunia. Hal ini menyebabkan meningkatnya permintaan produk halal di Indonesia. Kesadaran untuk mengkonsumsi produk halal menjadi potensi pasar yang besar bagi produsen untuk memproduksi produk halal mereka. Saat ini, halal tidak hanya murni soal agama, tapi juga soal bisnis dan perdagangan. Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi minat pelanggan dalam membeli pada makanan olahan halal. Kami menggunakan metode voluntery sampling dengan 109 responden yang merupakan pelanggan supermarket dan minimarket di Kota/Kabupaten Bogor, Indonesia. Sedangkan analisis data dilakukan dengan metode SEM-PLS. Penelitian ini menggunakan citra merek, persepsi kualitas, persepsi nilai, sertifikasi halal, kesehatan, kesadaran halal, dan Pemasaran halal sebagai faktor yang mempengaruhi niat pembelian halal pelanggan. Hasil penelitian menunjukkan bahwa kesadaran halal, alasan kesehatan, dan persepsi nilai berpengaruh positif dan signifikan terhadap niat beli. Pemasaran halal juga menunjukkan efek positif dan signifikan terhadap niat beli. Sedangkan pemasaran halal menunjukkan efek negatif dan signifikan terhadap niat beli. Keamanan pangan, sertifikasi halal, citra merek, dan kualitas yang dirasakan menunjukkan efek yang sama yang tidak berpengaruh langsung pada niat beli. Selanjutnya, keamanan pangan berpengaruh tidak langsung terhadap niat beli melalui alasan kesehatan. Sertifikasi halal memiliki efek tidak langsung terhadap niat beli melalui variabel citra merek. Sedangkan citra merek dan persepsi kualitasmemiliki pengaruh tidak langsung melalui persepsi nilai variable terhadap niat beli.

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The Impact of Purchase-Decision Involvement on Purchasing Intention: The Mediating Effect of Customer Perceived Value

Proceedings of the 2017 7th International Conference on Education and Management (ICEM 2017) ◽

10.2991/icem-17.2018.173 ◽

2018 ◽

Author(s):

Yabing Liu ◽

Hongliang Yu ◽

Haiwei Huang

Keyword(s):

Perceived Value ◽

Mediating Effect ◽

Purchase Decision ◽

Customer Perceived Value ◽

Purchasing Intention ◽

The Impact

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An Empirical Research on Factors Influencing Purchase Intention of Mobile Shopping

Sinología hispánica ◽

10.18002/sin.v1i6.5491 ◽

2018 ◽

Vol 1 (6) ◽

pp. 115

Author(s):

Luo Yong ◽

Li Shenghua

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Factor Model ◽

Influencing Factor ◽

Perceived Value ◽

Equation Modeling ◽

Flow Experience ◽

Font Size ◽

Mobile Shopping ◽

The Impact

Based on the theory of Flow experience, this thesis combines the theory of perceived value with the theory of customer innovation, and constructs the influencing factor model of Smartphone users’ purchase intention. The paper aims to understand the impact of Flow experience in the intention of mobile shopping in China. To address this, an empirical study with 430 subjects was carried out. It collected the data by questionnaire with 5-point Likert scale, and used SPSS.22.0 and AMOS.21 to encode and analysis the data by the method of factor analysis, descriptive statistics and structural equation modeling. The results indicate that flow experience has a significant positive effect on the purchase intention of mobile shopping, and customer innovation has a direct effect on flow experience which in turn impacts purchase intention. Furthermore, this study also reveals that perceived value influence mobile shopping deeply. Key words: Mobile shopping

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THE IMPACT OF CONTEXTUAL MOBILE ADVERTISING ON CONSUMER PURCHASE INTENTION

10.12783/dtem/mebit2021/35639 ◽

2021 ◽

Author(s):

SONG-SONG ZHAO

Keyword(s):

Purchase Intention ◽

Past Research ◽

Advertising Effectiveness ◽

Mobile Advertising ◽

Purchasing Intention ◽

Development Direction ◽

Contextual Advertising ◽

Consumer Purchase Intention ◽

The Impact ◽

Practical Implications

Contextual mobile advertising, which has the advantages of strong interactivity and immersive experience, will be the development direction of Internet advertising in the future. Although past research has explored the effects of contextual mobile advertising, little research has studied the effect on consumers’ behavior from the perspective of contextual advertising traits. Thus, this study combined the Scene Theory and the Theory of Planned Behavior to construct the model of advertising effectiveness mechanism. By analyzing survey data from a representative sample of 340 mobile consumers, the validity of the model was proved. The results showed that contextual stimulation, contextual interaction, and content accuracy, as contextual factors in mobile advertising, can positively influence consumers’ attitudes toward mobile advertising, which in turn stimulate purchasing intention. The theoretical and practical implications of these findings were also discussed.

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CAUSALITY MODEL OF CONSUMER PURCHASE INTENTION ON ENVIRONMENTALLY FRIENDLY PACKAGING BEVERAGE PRODUCTS

Manajemen Bisnis ◽

10.22219/jmb.v10i2.14791 ◽

2020 ◽

Vol 10 (2) ◽

Author(s):

Muhammad Zulfiqar Mahmud ◽

Widayat Widayat ◽

Rahmad Wijaya

Keyword(s):

Purchase Intention ◽

Goodness Of Fit ◽

Perceived Value ◽

Environmentally Friendly ◽

Equation Modeling ◽

Ex Post ◽

Company Reputation ◽

Consumer Purchase Intention ◽

Product Image ◽

The Impact

This study aims to construct a correlational model for the determinant of consumer purchase intention on environmentally friendly packaging beverage products by examining the product image and company reputation as mediators in the association of green perceived value on consumer purchase intention with the ex-post facto quantitative approach. The target population is the community in Malang City, EastJava who is aware of the existence of cardboard packaging beverage products and intends to purchase the products. Data were collected by employing a questionnaire distributed online. 300 respondents were selected by convenience sampling. The collected data were analyzed using Structural Equation Modeling (SEM) by utilizing AMOS software. The final model was obtained with an adequate Goodness of Fit value.The structural model that has been successfully constructed shows that green perceived value has no significant effect on purchase intention. Besides, the product image and company reputation play a role in mediating the impact of Green Perceived Value on Purchase Intention.

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Shopping online? The role of imagination and gender

European Journal of Marketing ◽

10.1108/ejm-04-2018-0226 ◽

2019 ◽

Vol 53 (12) ◽

pp. 2604-2628 ◽

Cited By ~ 2

Author(s):

Manveer K. Mann ◽

Yuping Liu-Thompkins

Keyword(s):

Purchase Intention ◽

Negative Impact ◽

Experimental Studies ◽

Product Evaluation ◽

Brand Experience ◽

Content Type ◽

Female Consumers ◽

Product Use ◽

Negative Effect ◽

The Impact

Purpose This study aims to examine gender differences in the impact of imagining product use on purchase decisions. The authors argue that while imagination can enhance purchase intention for female consumers, it can be detrimental to male consumers. This study explores the conditions under which imagination can be turned into a positive device for male consumers. Design/methodology/approach Three experimental studies were conducted. The first two studies illustrate the differential effects of imagination on males vs females. Given the negative effect found among males, the third study focused exclusively on male consumers to identify conditions under which the negative impact of imagination on these consumers can be alleviated. Findings Studies 1 and 2 show that while an imagination tactic has positive or no effect on female consumers, a generic imagination request lowers male consumers’ purchase intention. Focusing on potential ways of alleviating this negative effect, Study 3 shows that for males without prior brand ownership experience, imagining product use in a less-typical context can increase purchase intention. Research limitations/implications The results provide evidence that gender impacts the effectiveness of imagination in improving product evaluation. Furthermore, the context of imagination and previous brand experience can be used together to determine how male consumers respond to imagination. Practical implications The study’s findings warn against the blind use of imagination tactics. Instead, retailers need to customize imagination tactics based on gender, previous brand experience and product usage context. Originality/value To the best of the authors’ knowledge, this is one of the first papers to examine the impact of gender on the influence of imagination on product evaluation.

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City size and housing purchase intention: Evidence from rural–urban migrants in China

Urban Studies ◽

10.1177/0042098019856822 ◽

2019 ◽

Vol 57 (9) ◽

pp. 1866-1886 ◽

Cited By ~ 3

Author(s):

Yanjiao Song ◽

Chuanyong Zhang

Keyword(s):

Purchase Intention ◽

Negative Impact ◽

Housing Prices ◽

City Size ◽

Housing Cost ◽

Spatial Equilibrium ◽

Registration System ◽

Large Cities ◽

Urban Migrants ◽

The Impact

Despite the increased focus on housing choices among rural–urban migrants in China, there is a lack of studies on city size and housing purchase preferences. In this paper, we extend the conceptual framework of the Rosen–Roback model to analyse how city size affects rural–urban migrants’ housing purchase intention, and find that the impact of city size on the willingness to buy a house in the host city for migrants has an inverted U shape by using the China Migrants Dynamic Survey of 2014. To explain this phenomenon, we further adopt the Oaxaca–Blinder decomposition, which shows that rural–urban migrants have achieved a spatial equilibrium between housing costs and city amenities in large cities, compared with megacities and small cities. Specifically, the amenities in large cities can compensate for the negative impact of the high housing cost, making these large cities more attractive than small ones for rural–urban migrants, while rural migrants have to bear high housing prices and exclusive urban welfare because of the strict household registration system in megacities. This study thus sheds new light on the adoption of diversified housing policies to solve the housing problems of rural–urban migrants in China by considering city size.

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The Influence of Perceived Innovation and Brand Awareness on Purchase Intention of Innovation Product — An Example of iPhone

International Journal of Innovation and Technology Management ◽

10.1142/s0219877014500266 ◽

2014 ◽

Vol 11 (04) ◽

pp. 1450026 ◽

Cited By ~ 4

Author(s):

Shwu-Ing Wu ◽

Li-Pang Ho

Keyword(s):

Mobile Phone ◽

Purchase Intention ◽

Negative Impact ◽

Positive Impact ◽

Perceived Value ◽

Perceived Quality ◽

Brand Awareness ◽

Innovative Products ◽

Innovation Product ◽

3G Mobile Phone

As the number of mobile phone users has increased steadily in recent years, mobile phone manufacturers continuously compete to be the first to introduce innovative products to the market in the hope of gaining a larger market share. Currently, the innovation product has become the target of competition in the mobile phone industry. Thus, this study uses 3G mobile phone as an example, through literature review and empirical research to examine whether perceived innovation and brand awareness have a significant impact on the perceived quality, perceived value, and purchase intention toward innovation products. An analysis of 595 effective questionnaires produced five main findings: (i) consumer-perceived innovation has significant and positive impact on the perceived quality and purchase intention; (ii) brand awareness has significant and positive impact on the consumer-perceived quality; (iii) perceived quality has significant and positive impact on perceived value; (iv) consumer-perceived value has significant and positive impact on purchase intention; however, (v) consumer-perceived quality has significant and negative impact on purchase intention. Moreover, this study evidences that consumer-perceived innovation has higher effect on purchase intention than brand awareness. These results can provide useful information to mobile phone industry to carry out innovation planning and marketing strategy.

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