The Role Online Television Viewing has in the Future of Television and Audience Measurement

2021 ◽  
Author(s):  
Kendra Unique Smith
Keyword(s):  
Television Viewing ◽  
The Future ◽  
Audience Measurement

Children and Public Service Broadcasting

2018 ◽  
Author(s):  
Sonia Livingstone ◽  
Claire Local
Keyword(s):  
Public Service ◽  
Television Viewing ◽  
Children's Television ◽  
Online Content ◽  
Public Service Broadcasting ◽  
On Demand ◽  
The Future ◽  
The Uk ◽  
Television Plays

Much has been said about the future of public service content, the growth of multiple platforms, new market and regulatory pressures, and changing audience preferences and practices, among other widely debated topics. However, little attention has been paid to the role that public service television plays in educating, entertaining, and broadening the horizons of children in the UK. This chapter focuses on how public service television can better serve a child audience that spends on average at least 35 hours per week consuming broadcast, on-demand, and online content. It discusses how children still view public service television on a television set; whether children's television viewing really in decline; the case for online provision of children's public service television; the case for online provision for children of other public service content; and the case for enhancing the ‘discoverability’ of children's public service content.

scholarly journals Measurement matters: difficulties in defining and measuring children’s television viewing in a changing media landscape

2017 ◽  
Vol 163 (1) ◽  
pp. 67-76 ◽  
Author(s):  
Sonia Livingstone ◽  
Claire Local
Keyword(s):  
Public Service ◽  
Internet Use ◽  
Television Viewing ◽  
Measurement Techniques ◽  
Children's Television ◽  
Clear Picture ◽  
The Internet ◽  
Public Service Broadcasting ◽  
Television Content ◽  
Audience Measurement

Audience measurement techniques currently fail to provide a clear picture of trends in children’s television viewing because of the diversification in devices on which television content can be viewed. It is argued that understanding how children engage with television content is undermined by commonplace but problematic comparisons of time spent on television viewing and on Internet use, in which it is widely believed that children are deserting ‘television’ for ‘the Internet’. Although it is already well known that television content can be viewed on Internet-enabled devices such as tablets, smartphones and laptop computers while Internet content and services can be accessed via Internet-enabled television sets, such viewing cannot be measured satisfactorily at present. While no doubt measurement techniques will continue to improve in accuracy, this article suggests that such measurement difficulties matter at a time when children’s public service broadcasting provision is falling and further threatened.

The Future of Television Audience Measurement: Nielsen Media Research's View

2002 ◽  
Vol 105 (1) ◽  
pp. 49-54
Author(s):  
Ian Garland
Keyword(s):  
Media Companies ◽  
The Future ◽  
Media Research ◽  
Audience Measurement ◽  
Television Audience ◽  
Delivery Technology

Changing television delivery technology has presented huge challenges to the industry charged with tracking audience usage. Niche programming and personal recording technologies are making the concept of mass audiences increasingly problematic. This raises questions about how to capture exactly what the illusive viewer is doing in a way that is relevant to media buyers, advertisers and media companies. In this paper. Ian Garland reports on how Nielsen Media Research is tackling the problem.

International determination of the total motion of the pole

1961 ◽  
Vol 13 ◽  
pp. 29-41
Author(s):  
Wm. Markowitz
Keyword(s):  
Secular Motion ◽  
The Future

A symposium on the future of the International Latitude Service (I. L. S.) is to be held in Helsinki in July 1960. My report for the symposium consists of two parts. Part I, denoded (Mk I) was published [1] earlier in 1960 under the title “Latitude and Longitude, and the Secular Motion of the Pole”. Part II is the present paper, denoded (Mk II).

Status of the Lick Proper Motion Program

1978 ◽  
Vol 48 ◽  
pp. 387-388
Author(s):  
A. R. Klemola
Keyword(s):  
Proper Motion ◽  
The Future

Second-epoch photographs have now been obtained for nearly 850 of the 1246 fields of the proper motion program with centers at declination -20° and northwards. For the sky at 0° and northward only 130 fields remain to be taken in the next year or two. The 270 southern fields with centers at -5° to -20° remain for the future.

Some Structural Features of Metaphase Chromosomes of Mice and Men

1967 ◽  
Vol 25 ◽  
pp. 190-191
Author(s):  
Godfrey C. Hoskins ◽  
Betty B. Hoskins
Keyword(s):  
Electron Microscopy ◽  
Electron Micrographs ◽  
Structural Features ◽  
Metaphase Chromosomes ◽  
The Future ◽  
Of Mice And Men ◽  
Mouse Cells ◽  
Human And Mouse

Metaphase chromosomes from human and mouse cells in vitro are isolated by micrurgy, fixed, and placed on grids for electron microscopy. Interpretations of electron micrographs by current methods indicate the following structural features.Chromosomal spindle fibrils about 200Å thick form fascicles about 600Å thick, wrapped by dense spiraling fibrils (DSF) less than 100Å thick as they near the kinomere. Such a fascicle joins the future daughter kinomere of each metaphase chromatid with those of adjacent non-homologous chromatids to either side. Thus, four fascicles (SF, 1-4) attach to each metaphase kinomere (K). It is thought that fascicles extend from the kinomere poleward, fray out to let chromosomal fibrils act as traction fibrils against polar fibrils, then regroup to join the adjacent kinomere.

Freeze-fracture cytochemistry: A goal set by Russell Steere in 1957

1993 ◽  
Vol 51 ◽  
pp. 60-61
Author(s):  
Nicholas J Severs
Keyword(s):  
Chemical Nature ◽  
Biological Systems ◽  
Freeze Fracture ◽  
Structural Components ◽  
Major Goal ◽  
Membrane Biology ◽  
Routine Application ◽  
The Future ◽  
Freeze Etching

In his pioneering demonstration of the potential of freeze-etching in biological systems, Russell Steere assessed the future promise and limitations of the technique with remarkable foresight. Item 2 in his list of inherent difficulties as they then stood stated “The chemical nature of the objects seen in the replica cannot be determined”. This defined a major goal for practitioners of freeze-fracture which, for more than a decade, seemed unattainable. It was not until the introduction of the label-fracture-etch technique in the early 1970s that the mould was broken, and not until the following decade that the full scope of modern freeze-fracture cytochemistry took shape. The culmination of these developments in the 1990s now equips the researcher with a set of effective techniques for routine application in cell and membrane biology.Freeze-fracture cytochemical techniques are all designed to provide information on the chemical nature of structural components revealed by freeze-fracture, but differ in how this is achieved, in precisely what type of information is obtained, and in which types of specimen can be studied.

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