scholarly journals İnvestigation of Organic Food Consumption Behavior in The Context of S-O-R Theory: The Case of Antakya-Hatay

Author(s):  
Tülin URAL ◽  
Oğuz OYPAN
2018 ◽  
Vol 7 (2) ◽  
pp. 1-13
Author(s):  
Brahim Chekima

This article describes how many past studies have assessed the consumption behavior by employing purchase intention drivers/motivational factors of organic food as a proxy to foster organic food consumption. However, the preceding studies' foci do not embrace the consumption itself where purchasing may come secondary to consumption decisions.. Consumption reflects high involvement with the product; and the barriers and motivations are as real as the product itself, which makes it an ideal moment to examine the motivation. Also, there is a lack of effort in re-assessing theories of planned behavior by extending it or incorporating time orientation, different dimensions of attitude and organic food quality attributes to increase and improve understanding of actual organic food consumption behavior. Hence, the objective of this article is to propose an ideal approach and develop a conceptual framework to examine factors influencing organic food consumption. This article provides insight and a better understanding of actual consumption of organic food and adds a new momentum to the growing literature.


2017 ◽  
Vol 166 ◽  
pp. 1438-1447 ◽  
Author(s):  
Brahim Chekima ◽  
Aisat Igau @ Oswald ◽  
Syed Azizi Wafa Syed Khalid Wafa ◽  
Khadidja Chekima

Author(s):  
Ozan Kaya ◽  
Feridun Duman

The main purpose of this chapter is to reveal the profile of organic food consumers and the factors that affect consumers' motivation for organic food consumption as being one of the most important aspects of green marketing and green consumption. Therefore, this study first dealt with green consumers and green consumption and then, organic food consumption and the state of organic food market were evaluated and finally, an empirical research was conducted with 393 respondents in order to better determine the consumers of organic food consumption in Turkey. According to the findings, four motivations were found in influencing the behavior of organic food consumption. These are: health, ecological and social welfare, sensory appeal and natural contents. More specifically, this research reveals that those that have children participated in this research frequently consume organic food.


Author(s):  
Ozan Kaya ◽  
Feridun Duman

The main purpose of this chapter is to reveal the profile of organic food consumers and the factors that affect consumers' motivation for organic food consumption as being one of the most important aspects of green marketing and green consumption. Therefore, this study first dealt with green consumers and green consumption and then, organic food consumption and the state of organic food market were evaluated and finally, an empirical research was conducted with 393 respondents in order to better determine the consumers of organic food consumption in Turkey. According to the findings, four motivations were found in influencing the behavior of organic food consumption. These are: health, ecological and social welfare, sensory appeal and natural contents. More specifically, this research reveals that those that have children participated in this research frequently consume organic food.


Author(s):  
Khairul Nizam Mahmud ◽  
Asmat-Nizam Abdul-Talib

Organic food is becoming popular among today's millennial consumers because of increased awareness of healthy lifestyles. Scholars and practitioners attempt to understand what drives consumers to purchase organic foods toward developing market domination strategies and tactics. Since organic food tends to be more expensive than non-organic, this study aims to analyze the impact of consumer values on their tendency to buy organic food. Consumption values are an important factor that could drive consumer behavior and their preferences for goods or services. Consumption values are defined in terms of the required benefits from the purchase and consumption of the preferred products. Sheth, Newman, and Gross defined consumption values in terms of practical, social, emotional, epistemic, and conditional values.


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