A Study on Purchase Intention and Buying Behavior Factors of Mobile Shopping Mall

Based on the theory of Flow experience, this thesis combines the theory of perceived value with the theory of customer innovation, and constructs the influencing factor model of Smartphone users’ purchase intention. The paper aims to understand the impact of Flow experience in the intention of mobile shopping in China. To address this, an empirical study with 430 subjects was carried out. It collected the data by questionnaire with 5-point Likert scale, and used SPSS.22.0 and AMOS.21 to encode and analysis the data by the method of factor analysis, descriptive statistics and structural equation modeling. The results indicate that flow experience has a significant positive effect on the purchase intention of mobile shopping, and customer innovation has a direct effect on flow experience which in turn impacts purchase intention. Furthermore, this study also reveals that perceived value influence mobile shopping deeply. Key words: Mobile shopping

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Mobile Shopping and Impulse Buying: Chain Mediation of Flow Experience and Purchase Intention

Proceedings of the 2018 3rd International Conference on Education, E-learning and Management Technology (EEMT 2018) ◽

10.2991/iceemt-18.2018.133 ◽

2018 ◽

Author(s):

Lin Liu

Keyword(s):

Purchase Intention ◽

Flow Experience ◽

Impulse Buying ◽

Mobile Shopping

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The Effects of Power, Weather, and Mood on Customers’ Impulsive Buying Behavior

Archives of Business Research ◽

10.14738/abr.95.10260 ◽

2021 ◽

Vol 9 (5) ◽

pp. 131-138

Author(s):

Sang-Uk Jung ◽

Nayoung Woo

Keyword(s):

Purchase Intention ◽

Empirical Studies ◽

Purchase Intentions ◽

Purchase Behavior ◽

Buying Behavior ◽

Luxury Goods ◽

Intention To Purchase ◽

Impulsive Buying ◽

Power Group ◽

The Difference

In this study, the consumer types were divided into two groups: power and powerless. First, depending on the sense of power, the interaction effect between power and powerless was verified based on two types of weather: sunny and cloudy. Secondly, the purchase intention of luxury goods was examined as a dependent variable and the difference in purchase behavior patterns were observed. Lastly, based on the mood-congruent effect of consumer purchase intentions, it was confirmed that power influences weather, and the weather and mood are influenced by each other, as also manifested in empirical studies. In particular, the power group had a more significant effect than the powerless group, and the positive mood and weather played a big role for consumers’ intention to purchase luxury goods. Therefore, this study can contribute both theoretically and practically to prepare appropriate marketing strategy plans based on weather and consumer roles—power and powerless.

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The Impact of Promotional Tools on Sales Promotion

Journal of Public Administration and Governance ◽

10.5296/jpag.v4i2.5845 ◽

2014 ◽

Vol 4 (2) ◽

pp. 202 ◽

Cited By ~ 1

Author(s):

Adeel Meo ◽

Muhammad Daniyal Abbas ◽

Muhammad Nadeem Sajjad ◽

Muhammad Rizwan ◽

Sayed shahbaz hussain Bukhari ◽

...

Keyword(s):

Significant Relationship ◽

Purchase Intention ◽

Research Paper ◽

Vital Role ◽

Sales Promotion ◽

The Other ◽

Buying Behavior ◽

Other Hand ◽

Relationship Of ◽

The Impact

The main reason of conducting this research was to explore the influence of social surrounding, discount level and buying behavior on sales promotion. The research results found that there was no significant relationship of social surrounding, discount level with sales promotion. But on the other hand buying behavior, free sample, price reduction has a significant relationship with sales promotion. The results of this research paper will help the marketers to understand best promotional techniques to increase significantly in their sales as well as revenues. This research paper also plays a vital role in helping businessmen to develop their business planes more effectively so that they can get the competitive advantage over their competitors and make them able to maximize their profits.In total 180 Questionnaires were distributed by hand in different department of Islamia University of Bahawalpur. Data was feed in SPSS. This research was done on different sales promotional techniques.Findings shows that different sales promotional techniques have impact on consumer buying behavior and purchase intention for all type of products on the other hand there is no significant effect of discount level and social surrounding on sales promotion.

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