A Study on the Communities Royalty and Purchase Intention in On-line Shopping Mall

2011 ◽  
Vol 12 (3) ◽  
pp. 151-171
Author(s):  
Jeongho Lee
Keyword(s):  
Purchase Intention ◽  
Shopping Mall ◽  
On Line

Applying innovation attributes to predict purchase intention for the eco-labeled products

2019 ◽  
Vol 11 (4) ◽  
pp. 583-599
Author(s):  
Sahar Hosseinikhah Choshaly
Keyword(s):  
Innovation Diffusion ◽  
Purchase Intention ◽  
Structural Model ◽  
Diffusion Theory ◽  
Measurement Model ◽  
Shopping Mall ◽  
Relative Advantage ◽  
Content Type ◽  
Innovation Diffusion Theory ◽  
Context Specific

Purpose This paper aims to make use of the innovation diffusion theory to predict the purchase intention for eco-labeled products. Design/methodology/approach Data are collected from 180 individuals in the Mid Valley shopping mall area in Malaysia. It is then analyzed using SPSS and Smart PLS. The measurement model is analyzed using composite reliability, convergent and discriminate validity, while the structural model is used to predict the relationships between variables. Findings Results indicate that the relative advantage, trialability and observability are positively related to eco-labeled products purchase intention, while the complexity is negatively related to eco-labeled products purchase intention. However, compatibility is not positively related to eco-labeled products purchase intention. Practical implications Marketers should enhance the observability of eco-labeled as it is the most influential attribute affecting eco-labeled products purchase intention. Relative advantages of eco-labeled products are also important to stimulate purchase intention. Marketers could best relate the innovation to context-specific use situations enabling consumers to evaluate the use consequences of the innovation, and therefore, may assess its particular benefits. Originality/value It explores the potential of a theoretical framework based on innovation diffusion theory to explain eco-labeled products purchase intention.

scholarly journals The Effect of Website Quality Factors on Consumer Delightfulness and Purchase Intentions: Substantiation from Indian E-Tail Visitors

2019 ◽  
Vol 9 (1) ◽  
pp. 4133-4138
Keyword(s):  
Purchase Intention ◽  
Purchase Intentions ◽  
Site Quality ◽  
Quality Factors ◽  
The World ◽  
Indian Consumers ◽  
Unique Model ◽  
On Line ◽  
To Come ◽  
Positive Effect

With the increasing attractiveness of on-line shopping and being the preeminent occupied nation inside the world, India is one among the primary on-line showcases as of now and is likely going to turn into the most significant market inside what's to come. In that capacity, different examinations are committed to site quality and assessments. Investigation endeavours region unit, in any case, in need of understanding the use of web locales as to on-line benefactors conduct, especially Indian consumers. This examination created and by experimentation tried a unique model of the effect of site quality on customer realization and purchase aims. Results showed that site quality consolidates an immediate and positive effect on customer delightful, which customer accomplishment joins a positive effect on purchase intention. .

scholarly journals A Study on Eye Tracking for Price Fluctuation Strategies in On-line Shopping mall

2017 ◽  
Vol 15 (3) ◽  
pp. 111-126
Author(s):  
최선미 ◽  
Hwangsunjung ◽  
김일
Keyword(s):  
Eye Tracking ◽  
Shopping Mall ◽  
Price Fluctuation ◽  
On Line

How location-based advertising elicits in-store purchase

2019 ◽  
Vol 33 (4) ◽  
pp. 380-395 ◽  
Author(s):  
Chih-Hui Shieh ◽  
Yingzi Xu ◽  
I-Ling Ling
Keyword(s):  
Purchase Intention ◽  
Field Experiments ◽  
Location Based Services ◽  
Shopping Mall ◽  
Content Type ◽  
Time Consciousness ◽  
Opt Out ◽  
Promotional Messages ◽  
Service Data ◽  
Asymmetric Dominance

Purpose This paper aims to investigate how location-based advertising (LBA) elicits in-store purchase intention. To deepen the understanding of LBA’s effect on consumers’ purchase decision, the research examines the role of consumers’ time consciousness in click intention in pull or opt-out LBA approaches. The study also explores how consumers react to LBA with an asymmetric dominance decoy versus a compromise decoy message. Design/methodology/approach Two field experiments were conducted, and a total of 363 volunteers within 3 km of a shopping mall participated. The participants were asked to turn on their global positioning system and then informed that a convenience store was planning to launch a mobile coupon subscription service. Data collected were analysed using analysis of variance, regression analysis, bootstrapping and spotlight tests. Findings The results demonstrate that consumers had a higher intention to click pull LBA than to click opt-out push LBA. Consumers with high time-consciousness had greater click intentions for pull LBA than for opt-out push LBA. Consumers with low time-consciousness, however, showed no difference in click intention for either LBA approach. Further, click intention mediates the effect of LBA on in-store purchase intention, and the asymmetric dominance decoy message is a more powerful strategy for LBA to increase the likelihood of in-store purchase. Originality/value This research provides insight into location-based services marketing by revealing how time-consciousness and decoy promotional messages affect consumers’ reaction to LBA and in-store purchase intentions. The findings offer practical suggestions for retailers on how to reach and engage with consumers more effectively through the use of LBA.

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