The Influence of the Logistics Service Quality on Logistics Value, Customer Satisfaction, and Customer Loyalty of Internet Shopping Mall in China

2011 ◽  
Vol 15 (3) ◽  
pp. 125
Author(s):  
Seong Hwan Yoon
2016 ◽  
Vol 116 (3) ◽  
pp. 388-415 ◽  
Author(s):  
Yong Lin ◽  
Jing Luo ◽  
Shuqin Cai ◽  
Shihua Ma ◽  
Ke Rong

Purpose – The purpose of this paper is to explore the quality factors influencing customer satisfaction in the electronic commerce (e-commerce) context using a triadic view of customer-e-retailer-third-party logistics provider, and to investigate the impacts of service quality on customer satisfaction and loyalty in the e-retailing supply chain. Design/methodology/approach – A literature review is used to determine the conceptual model and develop the measurement scales. Data are collected through a web survey mainly conducted in China. Structural equation modeling is used to analyze the collected data and test the research hypotheses. Findings – The results verify the proposed service quality framework, consisting of two dimensions (electronic service (e-service) quality and logistics service quality), in the e-commerce context. The results indicate that e-service quality and logistics service quality are strongly linked to customer satisfaction; that is, with e-service and logistics service, respectively. e-Service quality positively impacts customer satisfaction with logistics services, but logistics service quality negatively impacts customer satisfaction with e-services. Moreover, customer satisfaction with e-services is positively associated with customer loyalty for both e-services and logistics services. However, customer satisfaction with logistics services has no direct impact on related customer loyalty, and negatively impacts customer loyalty with e-services. Research limitations/implications – The survey focusses only on China; future data should verify whether different cultural backgrounds will impact the research results. Practical implications – The results show that e-retailers should not only focus on e-service quality, but also logistics service quality, which is critical to the success of e-commerce. Originality/value – A two-dimensional (e-service and logistics) service quality framework is proposed and empirically assessed in the context of the e-retailing supply chain. These impacts of the path of service quality on customer satisfaction and loyalty are highlighted.


2020 ◽  
Vol 1 (1) ◽  
pp. 21-29
Author(s):  
Adi Prasetyo Tedjakusuma ◽  
Auliya Delananda ◽  
Erna Andajani

Abstract—The service industry sector has great potential for increasing economic growth, in which this sector can contribute to improving national GDP, job creation, and poverty reduction. This study aims to determine and analyze the effect of Logistics Service Quality on Customer Satisfaction and Customer Loyalty at Matahari Department Store. Data processing was done using a quantitative approach and this type of research is causal research. The variables used in this study were logistics service quality, customer satisfaction, and customer loyalty. The data analysis technique used was Multiple Linear Regression using the SPSS 18.0 for window program. This study used a sample of respondents who have shopped online at Matahari Department Store at least once a year with a total sample of 200 respondents. The results of this study indicate the influence of Logistics Service Quality on Customer Satisfaction and Customer Loyalty at Matahari Department Store.  Keywords: Logistics service quality, customer satisfaction, customer loyalty   Abstrak— Sektor industri jasa memiliki potensi besar untuk meningkatan pertumbuhan ekonomi dan dapat berkontribusi terhadap peningkatan PDB nasional, penciptaan lapangan kerja, dan pengurangan kemiskinan. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Logistics Service Quality terhadap Customer Satisfaction dan Customer Loyalty pada Matahari Department Store. Pengolahan data dilakukan dengan menggunakan pendekatan kuantitatif dan jenis penelitian ini adalah penelitian kausal. Variabel yang digunakan dalam penelitian ini yaitu logistics service quality, customer satisfaction, dan customer loyalty. Teknis analisis data yang digunakan adalah Regresi Linear Berganda dengan menggunakan program SPSS 18.0 for window. Penelitian ini menggunakan sampel berupa responden yang pernah berbelanja online di Matahari Department Store minimal 1 kali dalam setahun dengan jumlah sampel yang digunakan dalam penelitian ini adalah 200 responden. Hasil penelitian ini menunjukkan adanya pengaruh Logistics Service Quality terhadap Customer Satisfaction dan Customer Loyalty pada Matahari Department Store. Kata kunci: Logistics service quality, customer satisfaction, customer loyalty


Sign in / Sign up

Export Citation Format

Share Document