scholarly journals Understanding the Convenience of Mobile Banking Adoption for Banking Customers in the Millennials Generation

2021 ◽  
Vol 8 (12) ◽  
pp. 510
Author(s):  
Doddy Adhimursandi ◽  
Suharno Suharno ◽  
Yohanes Kuleh
Keyword(s):  
Mobile Banking ◽  
Intention To Adopt ◽  
East Kalimantan ◽  
Big Cities

The goal of this study is to see how different aspects of online convenience affect the desire to utilize mobile banking. The population and sample of this study were 240 customers who are millennials and use M-Banking in 3 big cities in East Kalimantan Province, namely Samarinda, Balikpapan, and Tenggarong. According to the findings of this study, access convenience, search convenience, evaluation convenience, and post-benefit convenience all have an impact on the desire to use M-Banking. Next, the result shows that the intention to adopt M-Banking has an effect on the adoption of M-Banking. The results of this study can be used as suggestions for banks in improving services using the M-banking platform to make it more comfortable.

A Study on Behavior Intention to Adopt Mobile Banking Apps

2021 ◽  
Vol 13 (2) ◽  
pp. 60-72
Author(s):  
Phan Dai Thich
Keyword(s):  
Social Influence ◽  
Perceived Risk ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Influential Factor ◽  
Mobile Banking ◽  
Perceived Ease Of Use ◽  
Behavior Intention ◽  
Intention To Adopt ◽  
Tam Model

This study aims to examine the factors influencing consumers' behavior intention to adopt mobile banking apps. The research uses the TAM model with additional variables such as social influence and perceived risk to evaluate how these factors impact the behavior intention of young customers toward adopting mobile banking services. PLS-SEM was used as the main research method. The findings from this paper reaffirmed that perceived usefulness and social influence are the most influential factor in behavior intention, but perceived ease of use and perceived risk showed insignificant impacts on young consumers' behavior intention in Vietnam. This paper also found that perceived ease of use had no direct impact on behavior intention but an indirect impact through facilitating perceived usefulness. This subject makes a practical and academic contribution in the context of a developing country where is lacking research in mobile banking apps.

Intention to adopt mobile banking in Bangladesh: an empirical study of emerging economy

2019 ◽  
Vol 31 (1) ◽  
pp. 136
Author(s):  
Md Shamimul Islam ◽  
Noorliza Karia ◽  
Muhammad Khaleel ◽  
Firdaus Bin Ahmad Fauzi ◽  
Mohamed Mohamed Soliman ◽  
...  
Keyword(s):  
Empirical Study ◽  
Emerging Economy ◽  
Mobile Banking ◽  
Intention To Adopt

Factors affecting the behavioral intention to adopt mobile banking: An international comparison

2020 ◽  
Vol 63 ◽  
pp. 101360
Author(s):  
Jonathan C. Ho ◽  
Chorng-Guang Wu ◽  
Chung-Shing Lee ◽  
Thanh-Thao T. Pham
Keyword(s):  
International Comparison ◽  
Behavioral Intention ◽  
Mobile Banking ◽  
Factors Affecting ◽  
Intention To Adopt

scholarly journals Factors influencing Sudanese microfinance intention to adopt mobile banking

2016 ◽  
Vol 3 (1) ◽  
pp. 1154257 ◽  
Author(s):  
Anwar Ammar ◽  
Elsadig Musa Ahmed ◽  
David McMillan
Keyword(s):  
Mobile Banking ◽  
Intention To Adopt ◽  
Factors Influencing

Determinants of consumers’ intention to adopt mobile banking services in Zimbabwe

2017 ◽  
Vol 35 (6) ◽  
pp. 997-1017 ◽  
Author(s):  
Charles Makanyeza
Keyword(s):  
Self Efficacy ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Behavioural Intention ◽  
Relative Advantage ◽  
Mobile Banking ◽  
Perceived Ease Of Use ◽  
Banking Services ◽  
Content Type ◽  
Intention To Adopt

Purpose The purpose of this paper is to investigate the determinants of consumers’ intention to adopt mobile banking services in Zimbabwe. Design/methodology/approach A survey of 232 bank customers was conducted in Chinhoyi, Zimbabwe, using a structured questionnaire with Likert-type questions. Customers were randomly intercepted as they walked out of five major banks. Structural equation modelling, independent-samples t-test and one-way ANOVA were used to test research hypotheses. Findings The study found that perceived usefulness, perceived self-efficacy, social influence, relative advantage and perceived compatibility all have a positive effect, whilst perceived risk has a negative effect on behavioural intention to adopt mobile banking services in Zimbabwe. Perceived ease of use, facilitating conditions, perceived complexity, perceived trialability, awareness-knowledge and demographic factors (gender, age, education and income) did not significantly influence behavioural intention to adopt mobile banking. Perceived ease of use was found to positively influence perceived usefulness, while perceived self-efficacy was found to have a positive effect on perceived ease of use. Behavioural intention was found to positively influence usage of mobile banking services in Zimbabwe. Research limitations/implications Data were collected from bank customers in Chinhoyi, one of the emerging towns in Zimbabwe. Future research should be expanded to include other major cities in Zimbabwe and other countries. More similar studies should be conducted to test the factors identified in literature in different contexts and markets and on other innovations. Practical implications The study advises banks to pay particular attention to perceived usefulness, perceived self-efficacy, social influence, relative advantage, perceived compatibility and perceived risk when designing new mobile banking services. Originality/value There is not a unified position regarding factors influencing mobile banking adoption. Factors vary with contexts, markets, time and types of innovations. The study tested some major factors identified in literature in the context of Zimbabwe.

scholarly journals Mobile banking adoption: a rural Zimbabwean marketing perspective

2015 ◽  
Vol 13 (1) ◽  
pp. 195-204
Author(s):  
Pinigas Mbengo ◽  
Maxwell A. Phiri
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Service Providers ◽  
Marketing Mix ◽  
Behavioural Intention ◽  
Mobile Banking ◽  
Market Segment ◽  
Banking Services ◽  
Intention To Adopt ◽  
Acceptance Model

The purpose of this paper is to explore and discuss the determinants that inhibit mobile banking adoption by the rural unbanked in Zimbabwe. The researchers conducted an extensive literature search. The references consulted were categorically analysed and articles were considered to compile the findings of this paper. The study provides a contribution to practice by providing a better understanding of issues associated with mobile banking diffusion mechanisms that aid the adoption of mobile banking systems. The main findings of the research indicate that there is a slow and often annoying adoption of mobile banking within Zimbabwe by the rural unbanked due to a considerable number of inhibitive factors. This research reveals the nature of adoption that may reliably inform service providers about strategies to consider when appealing to this market segment. The study also shows that mobile banking adoption cannot ignore the use of marketing oriented factors in order to avoid the assumption of being myopic by considering only the product based variables to assess behavioural intention to adopt mobile banking services as identified in Technology Acceptance Model. However, the literature review also reveals that there are virtually no substantive theoretical researches which adequately extend the TAM using all the marketing mix elements. Therefore Technology Acceptance Model is extended using the marketing mix elements to better predict the behavioural intention to adopt mobile banking by the rural unbanked. This research, having studied the behaviour of the rural unbanked, argues that mobile banking service providers are likely to develop tailor-made integrated marketing mix strategies in order to financially include this market segment. The paper recommends for future research to use the additional marketing mix elements of physical evidence, processes and people in the adoption of mobile banking services by the rural unbanked.

scholarly journals Mobile Banking Adoption in Organization: Review of Empirical Literature

2020 ◽  
Vol 5 (9) ◽  
pp. 405-410
Author(s):  
Hamed M. H. Mujahed ◽  
Elsadig Musa Ahmed ◽  
Siti Aida Samikon
Keyword(s):  
Influential Factors ◽  
Empirical Literature ◽  
Mobile Banking ◽  
Binary Variable ◽  
Intention To Adopt ◽  
Actual Use ◽  
Prior Literature ◽  
Toe Framework

This study reviews literature on mobile banking adoption in organizations to identify its influential factors and its operationalization in prior literature. We classify the factors that influence mobile banking adoption using the three contexts suggested by the Technology, Organization and Environment (TOE) framework, namely, technology, organization, and environment. The finding suggests that the influences of these factors vary across studies and most of the studies have operationalized mobile banking adoption using intention to adopt mobile banking or binary variable, rather than the actual use of the technology.

Sign in / Sign up

Export Citation Format

Share Document