Communication Management Corporate Social Responsibility Program Pt. Perkebunan Nusantara V

Social Responsibility ◽

Management Strategies ◽

Natural Evolution ◽

Design And Implementation ◽

The Mind ◽

Corporate Social

Brand activism is becoming a natural evolution beyond the values-driven Corporate Social Responsibility (CSR) and Environmental, Social and Governance (ESG) programs that are, frankly, too slow. Brand Activism is also a step towards the purpose of why does the business exist. Most of the brands no longer have a choice. If the gap between a business and its values and its customers or society and his other stakeholders is too large, business will inevitably suffer.Hence, this study intends to find the perceptions of consumers towards brandactivism, so that the findings from the study can help the brand custodian and marketing professionals to steertheir brands into the vulnerable scenario of brand activism around the world.Brand activism now a days contributes to the design and implementation of new communication management strategies in society at large. Therefore, it was important to find out the correlation between online and offline brand activism and understand the psychology of the mind of the consumer.

Proceedings of the Proceedings of the 1st Padjadjaran Communication Conference Series, PCCS 2019, 9 October 2019, Bandung, West Java, Indonesia ◽

Corporate Communication Management Through The Corporate Social Responsibility Program In Developing Image And Reputation Of The Company

10.4108/eai.9-10-2019.2291073 ◽

2020 ◽

Author(s):

Erna Fatmawati ◽

Poppy Ruliana ◽

Niken Ernungtyas ◽

Irwansyah Irwansyah

Keyword(s):

Social Responsibility ◽

Corporate Communication ◽

Corporate Social

Advancing organizational corporate social responsibility (CSR) agenda

European Journal of Training and Development ◽

10.1108/ejtd-10-2018-0107 ◽

2019 ◽

Vol 43 (9) ◽

pp. 860-872 ◽

Cited By ~ 1

Author(s):

Katharine E. Miller ◽

Mesut Akdere

Keyword(s):

Social Responsibility ◽

Human Resource Development ◽

Training And Development ◽

Socially Responsible ◽

Ethical Practices ◽

Content Type ◽

Corporate Social ◽

Future Work

Purpose Given the growth of demand for companies’ engagement in socially responsible and ethical practices through corporate social responsibility (CSR), this paper aims to expand the literature on such efforts as currently presented in organizational communication, management, Human Resource Development (HRD) literature. Design/methodology/approach The authors synthesize the topic of CSR across these various disciplines with a focus on identifying gaps in the literature related to the training and development (T&D) based CSR-related activities. Thus, the authors provide implications for the training of CSR as called for by current literature because today’ corporations appear to lack the proper strategies in the understanding and implementation of such efforts. Findings The authors conclude by discussing the pragmatic considerations for this type of T&D and call for further discussion among scholars and professionals in facilitating future work on CSR in a training context. Originality/value Exploring CSR within the context of T&D presents critical capacities in enabling organizational CSR agenda across all units.

Use of the e-Delphi Method to Validate the Corporate Reputation Management Maturity Model (CR3M)

Sustainability ◽

10.3390/su132112019 ◽

2021 ◽

Vol 13 (21) ◽

pp. 12019

Author(s):

Ewa Głuszek

Keyword(s):

Social Responsibility ◽

Information And Communication Technologies ◽

Delphi Method ◽

Delphi Study ◽

Reputation Management ◽

Maturity Model ◽

Maturity Models ◽

Corporate Social

Information and communication technologies (ICT) have allowed the modification of many research methods based on communication. One of them is the Delphi method, especially e-Delphi. The two main areas of application of the Delphi method are traditional forecasting, but recently also the conceptual framework development of a model or theory, especially in complex domains and those where empirical research is lacking. The aim of the study was to assess the substantive accuracy (validation) of the enterprise reputation management maturity model (CR3M) using the modified e-Delphi. The final model will be tested in selected companies in the future (in the next stage of the research). Maturity models have long been regarded as tools for assessing skills in some field. The CR3M model originally included 96 practices (in four areas: communication management, corporate social responsibility, reputational risk and quality), the implementation of which was considered to be a maturity indicator. The basis for the development of the model was the literature on the subject and the existing partial maturity models. Ten experts (five theorists and five practitioners) participated in the study and assessed the appropriateness of including practices in the model and their validity, using a 5-point Likert scale. The questionnaire consisted of three questions. In two rounds of the Delphi study, an expert consensus was reached (in accordance with a priori established indicators) regarding the retention 70 out of 96 practices originally included in the model (26 deleted). The model retained 18 practices in the area of Communication Management, 14 practices in the area of Corporate Social Responsibility, 18 practices in the field of Reputation Risk Management and 20 practices in the field of Quality Management. Modification of the maturity model-reducing the number of practices included in the model increased its applicability. At the same time, 89% of experts found the presented maturity model a useful tool for self-assessment and improvement of reputation management. The modified e-Delphi procedure can be considered as an effective methodology for validating complex conceptual models.