scholarly journals ASTUDYOFONLINEBRANDACTIVISMANDITS IMPACTONCONSUMERBRANDRELATIONSHIP

2021 ◽  
Vol 9 (08) ◽  
pp. 357-362
Author(s):  
Anirrban Ghosh
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Management Strategies ◽  
Natural Evolution ◽  
Communication Management ◽  
Design And Implementation ◽  
The Mind ◽  
Corporate Social

Brand activism is becoming a natural evolution beyond the values-driven Corporate Social Responsibility (CSR) and Environmental, Social and Governance (ESG) programs that are, frankly, too slow. Brand Activism is also a step towards the purpose of why does the business exist. Most of the brands no longer have a choice. If the gap between a business and its values and its customers or society and his other stakeholders is too large, business will inevitably suffer.Hence, this study intends to find the perceptions of consumers towards brandactivism, so that the findings from the study can help the brand custodian and marketing professionals to steertheir brands into the vulnerable scenario of brand activism around the world.Brand activism now a days contributes to the design and implementation of new communication management strategies in society at large. Therefore, it was important to find out the correlation between online and offline brand activism and understand the psychology of the mind of the consumer.

scholarly journals The Role of a Policy in Strengthening Corporate Social Responsibility: An Empirical Study of the Mining Sector in Ghana

2018 ◽  
Vol 11 (3) ◽  
pp. 176
Author(s):  
Alphonse Kumaza ◽  
Yuanqiong He
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Environmental Governance ◽  
Management Strategies ◽  
P Value ◽  
Policy Enforcement ◽  
Corporate Management ◽  
Development Discourse ◽  
Social Agenda ◽  
Corporate Social

The prohibition imposed on resource-rich nations by the Global North governments to legislate laws to control multi-national enterprises has hit a death nail in any attempt(s) to innovate corporate social responsibility. Consequently, a self-commitment strategy was recommended for adoption to guide business own activities. This strategy undermines business participation in effective social governance yet encourages externalisation of the corporate cost of production, leading to catastrophic ramifications for host communities. The paper, therefore, proposes a policy nuance, which is a novelty in the existing literature, to oversee social responsibility undertakings and brings on board the corporate body in the social development discourse. Meanwhile, an SPSS analysis shows a statistically significant p-value and a negative coefficient which indicates comparability between policy and corporate social responsibility resulting in an endorsement of the paper’s proposition. Conclusively, a policy distinction would ensure appropriate planning, realistic and objective target setting, and compensatory plus effective and efficient implementation of basic social amenities, while systematising and normalising social agenda in corporate management strategies. It would also inspire checks of multi-national enterprises’ commitments since benchmarks are established and visible for references. Expectedly, further study on an appropriate policy enforcement mechanism for social (and environmental) governance is recommended.

scholarly journals PENGARUH KESADARAN LINGKUNGAN DAN SHARED VALUE CORPORATE SOCIAL RESPONSIBILITY TERHADAP NIAT BELI ULANG KFC INDONESIA

2021 ◽  
Vol 5 (1) ◽  
pp. 134
Author(s):  
Liskia Maria Kristando ◽  
Tias Andarini Indarwati
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Fast Food ◽  
Environmental Awareness ◽  
Shared Value ◽  
Repurchase Intentions ◽  
Sample Width ◽  
Buy Back ◽  
The Mind ◽  
Corporate Social

Permasalahan lingkungan menjadi masalah yang sulit untuk dipecahkan, Indonesia merupakan negara dengan penyumbang sampah plastik di lautan terbesar kedua dunia. Sebagian besar sampah tersebut berasal dari sedotan plastik sekali pakai. Kondisi tersebut menyebabkan masyarakat khawatir sehingga beralih ke produk atau layanan yang perusahaannya bertanggung jawab terhadap lingkungan. KFC merupakan perusahaan restoran cepat saji yang melakukan kegiatan CSR dengan mengadakan gerakan #nostrawmovement. Kegiatan ini bertujuan membangun kesadaran masyarakat terhadap bahaya sampah sedotan plastik sekali pakai. Penelitian ini adalah penelitian kuantitatif dengan desain penelitian kausalitas untuk menentukan pengaruh kesadaran lingkungan dan shared value corporate social responsibility terhadap niat beli ulang KFC (Studi pada KFC Indonesia). Teknik pengambilan sampel pada penelitian ini menggunakan judgmental sampling dengan ukuran sampel 200 responden yang merupakan konsumen KFC. Yaitu, Konsumen KFC yang pernah membeli minimal 2 kali. Hasil penelitian ini menunjukkan tidak ada pengaruh antara kesadaran lingkungan terhadap niat beli ulang KFC dan ada pengaruh signifikan positif antara shared value corporate social responsibility terhadap niat beli ulang KFC. Litter is an endless environmental issue that puzzled the mind, with that being said Indonesia is however still manage to put salt on the wound by contributing as second largest plasticbased garbage producer in the world. Most of those plastic outcast were plastic straw disposable. This situation naturally motivate environmental-caring consumer to turn their back to those of environmentally careless service provider and put their attention only for companies and businesses with a correct manner of responsibility to the environmental impact. Kentucky Fried Chicken (KFC) is a fast food restoran performing a Corporate Social Responsibility (CSR) program called #nostrawmovement to educate the public about the menace of non-reusing plastic straw behavior, thus expected to encourage them to did not use plastic straw anymore.This work present a quantitative study with causality study by design to determine the relationship between environmental awareness alongside shared value corporate Social Responsibility (CSR) to repurchase intentions of KFC (a study of KFC Indonesia). The sampling method that deployed in this work is judgmental sampling with sample width of 200 respondent KFC’s consumer. All the respondents at least buy the KFC’s product twice. The result of this study showed that there is no connection between environmental awareness and buy back willingness of KFC’s product, and also there is a significant positive leverage from Shared Value corporate Social Responsibility (CSR) to repurchase intention of KFC’s product.

Forcing responsibility? Examining earnings management induced by mandatory corporate social responsibility: evidence from India

2021 ◽  
Vol 20 (2) ◽  
pp. 194-216 ◽  
Author(s):  
Manish Bansal ◽  
Vivek Kumar
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Earnings Management ◽  
Management Strategies ◽  
Content Type ◽  
Net Worth ◽  
Panel Data Regression ◽  
Corporate Social ◽  
The Impact ◽  
Operating Revenue

Purpose This study aims to investigate the impact of mandatory corporate social responsibility (CSR) spending legislation on the earnings management strategies of firms. Design/methodology/approach The authors use panel data regression models to analyze the data for this study. This study covers the post-legislation period, which spans over five years from the financial year ending March 2015 to the financial year ending March 2019. Findings The results show that firms manipulate accounting measures to avoid breaching the cut-off criteria for mandatory CSR. In particular, the results show that firms operating around the operating revenue threshold misclassify operating revenue as non-operating revenue. In contrast, firms operating around the net worth and net profit thresholds do downward real and accrual earnings management. These results are consistent with several robustness measures. Originality/value To the best of the authors’ knowledge, this is the first study that examines the impact of mandatory CSR spending on earnings management.

scholarly journals Corporate Social Responsibility and Post Earnings Announcement Drift: Evidence from Korea

2021 ◽  
Vol 13 (11) ◽  
pp. 6496
Author(s):  
Hyunjung Choi ◽  
Haeyoung Ryu
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
South Korea ◽  
Capital Market ◽  
Stock Prices ◽  
Management Strategies ◽  
Earnings Announcement ◽  
Earnings Information ◽  
Post Earnings Announcement Drift ◽  
Corporate Social

To promote corporate social responsibility (CSR) in emerging markets such as South Korea to the level of developed nations, support from capital market investors is necessary. That is, CSR activities expand if capital market investors actively invest in companies that pursue such activities. This study thus analyzes the influence of the level of CSR activities on the post-earnings-announcement drift (PEAD) of publicly listed companies in South Korea, given the need to analyze the relationship between capital markets and CSR, which is part of sustainability management strategies. A sample of Korean firms listed on the Korean Stock Exchange from 2014 to 2018 was used for the regression analysis. The financial and stock return data were extracted from the KIS-Value database and CSR activities data were collected from the Korea Economic Justice Institute (KEJI) Index. The empirical analysis determined that more inactive companies in terms of CSR exhibited greater PEAD magnitude. Furthermore, high information asymmetry was found to further increase the magnitude of PEAD. These results indicate that investors cannot make swift investment decisions because of their low confidence in the information disclosed by inactive CSR companies; as a result, earnings information is slowly reflected in the stock prices of the period following disclosure. These findings suggest that CSR plays an important role in boosting investor confidence in corporate earnings information.

scholarly journals Corporate social responsibility in the course of industrial development of Yakutia: last decade experience

2021 ◽  
Vol 11 (1) ◽  
pp. 122-134
Author(s):  
T.N. Gavrilyeva ◽  
◽  
N.P. Yakovleva ◽  
S.I. Boyakova ◽  
M.A. Ivanova ◽  
...  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Industrial Development ◽  
Management Strategies ◽  
Indigenous Communities ◽  
Social Consequences ◽  
The North ◽  
The Republic ◽  
Corporate Social ◽  
Public Monitoring

The article analyses federal and regional legislative norms for the protection of the rights of indigenous peoples of the North, as well as assesses their impact on the formation of standards and the CSR (corporate social responsibility) practice in the course of a new wave of industrial development of Yakutia. In 2012—2019 various expert organizations in accordance with the law of the Republic of Sakha (Yakutia) on ethnological expertise, adopted in 2010, conducted more than 20 ethnological expert reviews. The analysis of the examinations carried out revealed methodological shortcomings in assessing the damage to the nature, environmental and social consequences. To prevent damage to the natural environment, it is necessary to create a system of public monitoring and partially delegate the powers of state and (or) corporate bodies for environmental protection to indigenous communities. The successful practice of corporate social responsibility of large companies, both regional and external, has formed the preconditions for the transition to co-management strategies, which is the best international practice. Within the framework of the new model of corporate social responsibility (CSR), business incentives should be envisaged, and the possibility of attributing the costs of implementing agreements with the region and local communities to operating costs should be provided.

Advancing organizational corporate social responsibility (CSR) agenda

2019 ◽  
Vol 43 (9) ◽  
pp. 860-872 ◽  
Author(s):  
Katharine E. Miller ◽  
Mesut Akdere
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Human Resource Development ◽  
Training And Development ◽  
Communication Management ◽  
Socially Responsible ◽  
Ethical Practices ◽  
Content Type ◽  
Corporate Social ◽  
Future Work

Purpose Given the growth of demand for companies’ engagement in socially responsible and ethical practices through corporate social responsibility (CSR), this paper aims to expand the literature on such efforts as currently presented in organizational communication, management, Human Resource Development (HRD) literature. Design/methodology/approach The authors synthesize the topic of CSR across these various disciplines with a focus on identifying gaps in the literature related to the training and development (T&D) based CSR-related activities. Thus, the authors provide implications for the training of CSR as called for by current literature because today’ corporations appear to lack the proper strategies in the understanding and implementation of such efforts. Findings The authors conclude by discussing the pragmatic considerations for this type of T&D and call for further discussion among scholars and professionals in facilitating future work on CSR in a training context. Originality/value Exploring CSR within the context of T&D presents critical capacities in enabling organizational CSR agenda across all units.

scholarly journals Use of the e-Delphi Method to Validate the Corporate Reputation Management Maturity Model (CR3M)

2021 ◽  
Vol 13 (21) ◽  
pp. 12019
Author(s):  
Ewa Głuszek
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Information And Communication Technologies ◽  
Delphi Method ◽  
Delphi Study ◽  
Reputation Management ◽  
Maturity Model ◽  
Communication Management ◽  
Maturity Models ◽  
Corporate Social

Information and communication technologies (ICT) have allowed the modification of many research methods based on communication. One of them is the Delphi method, especially e-Delphi. The two main areas of application of the Delphi method are traditional forecasting, but recently also the conceptual framework development of a model or theory, especially in complex domains and those where empirical research is lacking. The aim of the study was to assess the substantive accuracy (validation) of the enterprise reputation management maturity model (CR3M) using the modified e-Delphi. The final model will be tested in selected companies in the future (in the next stage of the research). Maturity models have long been regarded as tools for assessing skills in some field. The CR3M model originally included 96 practices (in four areas: communication management, corporate social responsibility, reputational risk and quality), the implementation of which was considered to be a maturity indicator. The basis for the development of the model was the literature on the subject and the existing partial maturity models. Ten experts (five theorists and five practitioners) participated in the study and assessed the appropriateness of including practices in the model and their validity, using a 5-point Likert scale. The questionnaire consisted of three questions. In two rounds of the Delphi study, an expert consensus was reached (in accordance with a priori established indicators) regarding the retention 70 out of 96 practices originally included in the model (26 deleted). The model retained 18 practices in the area of Communication Management, 14 practices in the area of Corporate Social Responsibility, 18 practices in the field of Reputation Risk Management and 20 practices in the field of Quality Management. Modification of the maturity model-reducing the number of practices included in the model increased its applicability. At the same time, 89% of experts found the presented maturity model a useful tool for self-assessment and improvement of reputation management. The modified e-Delphi procedure can be considered as an effective methodology for validating complex conceptual models.

Sign in / Sign up

Export Citation Format

Share Document