scholarly journals Use of the e-Delphi Method to Validate the Corporate Reputation Management Maturity Model (CR3M)

2021 ◽  
Vol 13 (21) ◽  
pp. 12019
Author(s):  
Ewa Głuszek
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Information And Communication Technologies ◽  
Delphi Method ◽  
Delphi Study ◽  
Reputation Management ◽  
Maturity Model ◽  
Communication Management ◽  
Maturity Models ◽  
Corporate Social

Information and communication technologies (ICT) have allowed the modification of many research methods based on communication. One of them is the Delphi method, especially e-Delphi. The two main areas of application of the Delphi method are traditional forecasting, but recently also the conceptual framework development of a model or theory, especially in complex domains and those where empirical research is lacking. The aim of the study was to assess the substantive accuracy (validation) of the enterprise reputation management maturity model (CR3M) using the modified e-Delphi. The final model will be tested in selected companies in the future (in the next stage of the research). Maturity models have long been regarded as tools for assessing skills in some field. The CR3M model originally included 96 practices (in four areas: communication management, corporate social responsibility, reputational risk and quality), the implementation of which was considered to be a maturity indicator. The basis for the development of the model was the literature on the subject and the existing partial maturity models. Ten experts (five theorists and five practitioners) participated in the study and assessed the appropriateness of including practices in the model and their validity, using a 5-point Likert scale. The questionnaire consisted of three questions. In two rounds of the Delphi study, an expert consensus was reached (in accordance with a priori established indicators) regarding the retention 70 out of 96 practices originally included in the model (26 deleted). The model retained 18 practices in the area of Communication Management, 14 practices in the area of Corporate Social Responsibility, 18 practices in the field of Reputation Risk Management and 20 practices in the field of Quality Management. Modification of the maturity model-reducing the number of practices included in the model increased its applicability. At the same time, 89% of experts found the presented maturity model a useful tool for self-assessment and improvement of reputation management. The modified e-Delphi procedure can be considered as an effective methodology for validating complex conceptual models.

scholarly journals Evaluation of Strategies to Improve the Corporate Social Responsibility Performance in Food and Pharmaceutical Industries: Empirical Evidence from Iran

2021 ◽  
Vol 13 (22) ◽  
pp. 12569
Author(s):  
Sara Mehrab Daniali ◽  
Sergey Evgenievich Barykin ◽  
Mostafa Ghanbari Ghalerodkhani ◽  
Andrey Viktorovich Kharlamov ◽  
Tatiana Lvovna Kharlamova ◽  
...  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Delphi Method ◽  
Correlation Matrix ◽  
Stock Exchange ◽  
Development Theory ◽  
Executive Processes ◽  
Pharmaceutical Industries ◽  
Accounting Reports ◽  
Corporate Social

Since there is a lack of a strong CSR platform in the Iranian corporate environment, especially in the food and pharmaceutical industries, the proposed and existing strategies can be utilized to empower employees and the general public, improve executive processes, improve quality and customer satisfaction, and finally, organize financial and accounting reports. Hence, this study seeks to determine and evaluate strategies to improve the concepts and domain of corporate social responsibility (CSR) of food and pharmaceutical industries in Iran based on the requirements of sustainable development theory. This study analyzes the data of 22 companies active in the food and pharmaceutical industries listed on the Tehran Stock Exchange (TSE) over a period of six years (2014–2019). Eighty-three indicators were used to evaluate the performance of social responsibility based on economic, social and environmental dimensions. The Pareto approach has been used to determine the most important unmet current requirements. Then, using the Delphi method and content validity, appropriate strategies were determined. Finally, a correlation matrix was used to determine the most important and comprehensive strategies. Findings showed that 14 requirements in the field of corporate social responsibility are of great importance and with six strategies, the necessary measures to meet those requirements can be covered.

scholarly journals A Theorisation on the Impact of Responsive Corporate Social Responsibility on the Moral Disposition, Change and Reputation of Business Organisations

2018 ◽  
Vol 8 (4) ◽  
pp. 105
Author(s):  
Tan Seng Teck ◽  
Chang Jau Ho ◽  
Liau Chee How ◽  
Nanthakumar Karuppiah ◽  
William Chua
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Reputation ◽  
Organisational Change ◽  
Reputation Management ◽  
General Management ◽  
Research Paradigms ◽  
External Pressures ◽  
Corporate Social ◽  
The Impact

Corporate social responsibility has been a densely researched area. Research paradigms have evolved significantly stamping from a sociological focus to a more business integrated framework and the currently growing emphasis on quantifying its performance. However, while much literatures champion the proponents of a proactive corporate social responsibility, the contributions of the more responsive version have been largely under studied. This is not an empirical paper. Far from it, this paper attempts to unveil the current literature gaps pertaining to responsive corporate social responsibility. This paper explores the intrinsic contributions of responsive corporate social responsibility on the moral discourse, organisational change and reputation management in an organisation. It theorises the concept of responsive corporate social responsibility as a moderator of external pressures, as a vector of a moral reboot in organisation change and a device for salvaging reputational damage in business organisations. This paper draws from the literature gaps between studies of normative morality and its interaction in principles of general management, organisational change concepts, branding and corporate reputation. It underwrites to examine the moral contents and discourse of business firms when faced with hostile externalities and studies the moral entrails in its organisational change processes and sequentially how this implicates the corporate reputation of a firm. This paper argues that the impacts of responsive corporate social responsibility and its ability to impact moral dispositions in business organisations deserve closer scrutiny. Study on the influence of responsive corporate social responsibility on organisation change and reputational salvage has similarly is also underscored. This article provides a theoretical review of the emerging gaps in corporate social responsibility and prompts that the concept of responsive social responsibility warrants closer attention.

Using Corporate Social Responsibility as a Public Relations Tool in Reputation Management

2017 ◽  
pp. 168-186
Author(s):  
Vera Harludi
Keyword(s):  
Corporate Social Responsibility ◽  
Literature Review ◽  
Public Relations ◽  
Social Responsibility ◽  
Corporate Reputation ◽  
Corporate Social Performance ◽  
Corporate Citizenship ◽  
Social Performance ◽  
Reputation Management ◽  
Corporate Social

This chapter delves into the subject of corporate social responsibility, its relations, and how it affects corporate reputation. The literature review presents a brief history of CSR and sheds light into the role of business ethics, corporate governance, corporate citizenship, and corporate social performance with a specific focus on companies' approaches towards CSR; motivations for company to invest in CSR; and corporate reputation. While the literature review will wrap up with arguments for and against CSR, this chapter will provide a brief outlook on CSR practices in Turkey.

scholarly journals ASTUDYOFONLINEBRANDACTIVISMANDITS IMPACTONCONSUMERBRANDRELATIONSHIP

2021 ◽  
Vol 9 (08) ◽  
pp. 357-362
Author(s):  
Anirrban Ghosh
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Management Strategies ◽  
Natural Evolution ◽  
Communication Management ◽  
Design And Implementation ◽  
The Mind ◽  
Corporate Social

Brand activism is becoming a natural evolution beyond the values-driven Corporate Social Responsibility (CSR) and Environmental, Social and Governance (ESG) programs that are, frankly, too slow. Brand Activism is also a step towards the purpose of why does the business exist. Most of the brands no longer have a choice. If the gap between a business and its values and its customers or society and his other stakeholders is too large, business will inevitably suffer.Hence, this study intends to find the perceptions of consumers towards brandactivism, so that the findings from the study can help the brand custodian and marketing professionals to steertheir brands into the vulnerable scenario of brand activism around the world.Brand activism now a days contributes to the design and implementation of new communication management strategies in society at large. Therefore, it was important to find out the correlation between online and offline brand activism and understand the psychology of the mind of the consumer.

scholarly journals Reputation stability vs anti-crisis sustainability: under what circumstances will innovations, media activities and CSR be in higher demand?

2019 ◽  
Vol 10 (3) ◽  
pp. 511-536 ◽  
Author(s):  
Olena Derevianko
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Online Survey ◽  
Estimation Method ◽  
Value Added ◽  
Reputation Management ◽  
Equation Modeling ◽  
Innovation Activity ◽  
Corporate Social ◽  
The Impact

Research background: The difference of war and peace can help gain an under-standing of the differences in the management of a company's reputation in terms of its stability as compared to the state of a reputation crisis. The question of practical confirmation, which is left open, is whether there is a positive correlation between the anti-crisis activity of the reputation management system and its stability in a long-term perspective, or whether these two factors are inversely related. Purpose of the article: This research is essentially aimed at studying the impact of innovation activity, media activity, and corporate social responsibility on reputational stability as well as on anti-crisis reputational sustainability. Methods: Indicators of innovation activity, media activity, corporate social responsibility, reputational stability, and anti-crisis reputational sustainability were collected in a sample of the most frequently mentioned in the media leading companies of the Ukrainian economy (N = 315), using an online survey done among 110 industry experts within the framework of the Reputation ACTIVists All-Ukrainian Ranking of Corporate Reputation Management Quality over February-March'2019 period. Structural equation modeling (SEM) in using the maximum likelihood estimation method was applied to examine the associations between above-mentioned indicators, according to the aim of the study. Findings & Value added: The results of our study revealed: 1) the existence of a significant correlation between CSR and reputational stability; 2) innovative and media activity are the most significant variables to provide anti-crisis sustainability; 3) CSR is less important for ensuring anti-crisis sustainability than for maintaining reputational stability; 4) anti-crisis sustainability is significantly more dependent on media activity than reputational stability is. By better understanding the roles of innovation activity, media activity,  and corporate social responsibility, the company’s management in Ukraine can leverage the results of the study to improve reputation management performance, differentiating approaches in circumstances of a crisis and stability.

Using Corporate Social Responsibility as a Public Relations Tool in Reputation Management

2019 ◽  
pp. 621-639
Author(s):  
Vera Harludi
Keyword(s):  
Corporate Social Responsibility ◽  
Literature Review ◽  
Public Relations ◽  
Social Responsibility ◽  
Corporate Reputation ◽  
Corporate Social Performance ◽  
Corporate Citizenship ◽  
Social Performance ◽  
Reputation Management ◽  
Corporate Social

This chapter delves into the subject of corporate social responsibility, its relations, and how it affects corporate reputation. The literature review presents a brief history of CSR and sheds light into the role of business ethics, corporate governance, corporate citizenship, and corporate social performance with a specific focus on companies' approaches towards CSR; motivations for company to invest in CSR; and corporate reputation. While the literature review will wrap up with arguments for and against CSR, this chapter will provide a brief outlook on CSR practices in Turkey.

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