scholarly journals FACTORS AFFECTING CONSUMPTION BEHAVIOR

2021 ◽  
Vol 44 (2) ◽  
pp. 92-100
Author(s):  
I K.T.E. Putra ◽  
A.A.I.N. Marhaeni
2018 ◽  
Vol 8 (1) ◽  
pp. 16-35
Author(s):  
Abhinav Gupta ◽  
Upendra Singh

Environmental marketing continues to be a heavily researched area, in part due to a heightened awareness and concern for the environment among consumers. An area that has received considerable research attention is the relationship of various environmental attitudes and intentions with environmental behavioral outcomes. The conventional approach has been to linearly relate environmental attitudes and intentions among themselves and with behavioral outcomes, even though no clear pattern has emerged. The objective of the study is to understand the impact of factors influencing environmentally responsive consumption behavior on purchase intentions and purchase behavior. Data were collected from 514 respondents from Delhi. From the findings of this article, it can be stated that purchase behavior is the direct outcome of purchase intention. Further, purchase intention shows direct significant relationship, with subjective norm, attitude toward the behavior, willingness to pay, environmental consciousness, green self-identity, and perceived behavior control.


Author(s):  
H. Shamini ◽  
G. Hariharan

Nowadays the environmental issues become a global concern for whole countries. Thus, it could be observed a worldwide rapid ecological awareness; entire community has realized the necessity of environmental protection. At the same time, people are educated to become aware on the environmental protection. A research study revealed that “consumers are becoming more sensitive in their environmental attitudes, preferences, and purchases” [1]. Adopting green consumption behavior is a mechanism encourage to maintain sustainable environment. Meanwhile, both consumers and businesses are concerned about the development of sustainable environment in Sri Lanka. Though they have the willingness to adopt still their green consumption behavior is in the early stage. This study attempts to identify the major factors affecting consumers’ green purchasing behavior in Batticaloa district. A sample of 200 consumers’ response attained through convenience sampling method to examine the key factors influencing to green purchasing behavior. The data obtained from the survey were analyzed with reliability test, mean and regression analysis. The findings revealed that perception of eco labeling, willingness to pay and green knowledge & eco literacy have a significant impact on green purchasing behavior. At the same time environmental laws & guidelines has no significant impact on green purchasing behavior. Hence, study concluded that perception of eco labeling, willingness to pay and green knowledge & eco literacy are key reasons to promote green purchasing behavior. It will help to policy makers and managers in formulating and implementing strategies to encourage green purchasing among the targeted consumers.


Foods ◽  
2021 ◽  
Vol 10 (9) ◽  
pp. 2156
Author(s):  
Wei Yue ◽  
Na Liu ◽  
Qiujie Zheng ◽  
H. Holly Wang

Since COVID-19 was first detected in China in 2019, governments around the world have imposed strict measures to curb the spread of the coronavirus, which substantially impacted peo-ple’s life. Consumers’ food consumption behavior has also changed accordingly with reduced gro-cery shopping frequency, replaced in-person grocery shopping with online shopping, and increased valuation on food. In this paper, we aim to investigate the change in Chinese consumers’ food con-sumption and their willingness to pay (WTP) for vegetables and meat, using a dataset with 1206 online samples collected between February and March 2020. Consumers’ WTP for vegetables and meat is estimated using a double-bounded dichotomous contingent valuation design, and factors affecting their WTPs are also investigated. Results show that consumers have a higher WTP for these food products during the pandemic, and their WTP is positively affected by their anticipated duration of the COVID-19, their online shopping shares, their direct exposure to infected patients, their gender, and their income. These results imply that the food industry shall try to develop online market channels as consumers are willing to share the costs, while lower-income consumers may not be able to meet their food needs with prices increased beyond their WTP and thus may call for the government’s support.


2012 ◽  
Vol 2012 ◽  
pp. 1-8 ◽  
Author(s):  
Meral Uzunoz ◽  
Yasar Akcay

This paper focused on the effects of some sociodemographic factors on the decision of the consumer to purchase packed or unpacked fluid milk in Sivas, Turkey. The data were collected from 300 consumers by using face-to-face survey technique. The sample size was determined using the possibility-sampling method. Probit model has been used to analyze the socioeconomic factors affecting milk consumption of households. Four estimators (household size, income, milk preferences reason, and milk price) in the probit model were found statistically significant. According to empirical results, consumers with lower household size and higher income levels tend to consume packed milk consumption. Our study findings suggest that consumers who were sensitive to price were less likely to consume packed milk and believe that packed milk price is expensive compared to unpacked milk price. Also, milk price was effective factor concerning packed and unpacked milk consumption behavior. The majority of consumers read the contents of packed fluid milk and are affected by safety food in their shopping preferences.


Author(s):  
Niraj Kumar ◽  
Sanjeev Kapoor

Purpose – The purpose of this paper is to understand non-vegetarian food consumption behavior, and factors affecting the same of the consumers of middle-sized market, where organized retailing is still at infancy. Design/methodology/approach – A total of 182 households of two middle-sized cities of India were personally surveyed with a structured questionnaire. Simple statistical analysis such as frequency distribution, factor analysis and analysis of variance, logit regression were carried out to infer the required information. Findings – Although an important constituent of the food, for most the consumers, purchase of non-vegetarian products were weekly, well planned, and family affairs. Assured good quality, followed by the meat preparation in front of the customers’ eye emerged important market attributes for selecting the store by the consumers. The study revealed that consumers were mainly dependent on search and credence attributes of the product for non-vegetarian food purchase decisions. Research limitations/implications – This paper analyses non-vegetarian food consumption food behavior of those customers, for whom non-vegetarian food is still considered as special food, and who belong to middle-sized cities where organized food retailing has just started. Originality/value – The subject is relatively less researched in emerging markets where organized food retail is still at infancy, and where non-vegetarian foods are considered special.


2021 ◽  
Vol 251 ◽  
pp. 02025
Author(s):  
Yan Wan

The traditional research method of user consumption behavior influence is too subjective in the selection of indicators at the time of research, which leads to poor referenceability of research results. To this end, the problems of traditional influence research methods are improved by proposing a method for analyzing the influence of theme restaurant interior design on user consumption behavior based on the spatial layout of the interior environment. On the basis of analyzing user consumption behavior patterns and determining factors affecting consumption behavior, the influence model of user consumption behavior is constructed and statistical indicators are selected to complete the research process. The simulation experiment proves that the research results of applying the method can effectively improve the restaurant operation and have practical value.


2018 ◽  
Vol 132 ◽  
pp. 3-15 ◽  
Author(s):  
Zhihua Ding ◽  
Xin Jiang ◽  
Zhenhua Liu ◽  
Ruyin Long ◽  
Zinan Xu ◽  
...  

Sign in / Sign up

Export Citation Format

Share Document