The Influence of Core Competence on Job Satisfaction and Customer Orientation in Cosmetology Workers

This study attempted to investigate the influence of core competence on job satisfaction and customer orientation against cosmetology workers. The goal is to manage human resources more efficiently by enhancing job satisfaction and customer orientation. For this, a survey was performed on the effects of core competence on job satisfaction and customer orientation against workers from cosmetology industry in the capital region, and the results found the followings: First, according to correlations between core competence and job satisfaction/customer orientation, a positive correlation was observed. Job satisfaction and customer orientation also revealed a positive correlation. Second, concerning the influence of core competence on job satisfaction, ‘personal traits’ and ‘interpersonal relationships’ from core competence affected ‘interpersonal relationships’ and ‘wage & welfare’ from job satisfaction. Third, regarding the effects of core competence on customer orientation, ‘personal traits’ and ‘interpersonal relationships’ had an influence on customer orientation. Fourth, in terms of the effects of job satisfaction on customer orientation, ‘wage & welfare’ was also influential. The above results confirmed that as respondents were more aware of core competence, customer orientation increased. Therefore, it is anticipated that this study would suggest a desirable direction for the development of business and customer services through the efficient management of cosmetology workers.