Jurnal Manajemen dan Pemasaran Jasa
Latest Publications


TOTAL DOCUMENTS

199
(FIVE YEARS 60)

H-INDEX

1
(FIVE YEARS 1)

Published By Universitas Trisakti

2442-9732, 0216-3780

2021 ◽  
Vol 14 (2) ◽  
pp. 197
Author(s):  
Hamdan Hamdan ◽  
Deden Kurniawan ◽  
Erna Sofriana Imaningsih ◽  
Amzad Samudro

<p>Since the COVID-19 pandemic, the increase in active users of the mHealth application as a doctor’s teleconsultation transaction, drug purchases, and other test services, especially the COVID-19 test service on a drive-thru basis, has increased significantly. The trend of health app user behavior indicates the importance of health. To reveal this phenomenon, the approach used is descriptive-quantitative with SEM-PLS analysis method using SmartPLS software. This finding is to make an important contribution for stakeholders that the main consideration factors for consumers intending to use mHealth application are risk and trust. The consequences for high risk are not proportional to the trust in the application, but when the trust as a mediator can lead to a positive attitude from consumers on the risk that will be accepted as a concrete action to use it. In the end, consumers’ strong trust reflects their behavior towards their intention to use the mHealth application.</p>


2021 ◽  
Vol 14 (2) ◽  
pp. 213
Author(s):  
Rudy M. Ramdhan ◽  
Daniel Kisahwan ◽  
Alex Winarno ◽  
Deni Hermana

<p>The research objective was to analyze the role of ethical climate as a foundation for internal Corporate Social Responsibility (CSR) and employee performance. The methodology used is a causal study to test the effect by using a survey of 400 employees Holding of state-owned defense, industry randomly selected nonmanagers. The results showed that ethical climate directs internal CSR activities as a realization of ethical awareness in the environment. Employees have an ethical responsibility to restore the goodness of the company to employees in real terms according to the company's demands in the form of optimal performance. The values, beliefs, and ethical atmosphere felt by employees are the reasons for implementing CSR. Internal CSR raises employees' awareness of the company's care and attention, which in turn increases the moral obligation to work optimally for the common good. Ethical climate is guidance for companies and individuals to be involved in collective efforts that can ensure sustainability. In conclusion, ethical climate has an influence on employee performance through CSR. The practical implication is to develop an ethical climate in the company to strengthen the company's internal CSR orientation. Its value contribution can explain the ethical climate function as a foundation for internal CSR concerning employee’s performance.</p>


2021 ◽  
Vol 14 (2) ◽  
pp. 300
Author(s):  
Sri Vandayuli Rirorini ◽  
Genesis Sembirng Depari

<p>This research, which was conducted in the era of the COVID-19 pandemic, aims to analyze the influence of the dimensions of service quality, competitive prices, customer satisfaction toward the positive word-of-mouth of Supermarket customers. Questionnaires were distributed to 350 respondents as samples using the <em>non-probability sampling method</em> and <em>purposive sampling technique</em>. Meanwhile, Structural Equation Modeling (SEM) is used to analyze the data. The results of the study indicate that <em>Reliability, Assurance, Tangibles, Empathy, Responsiveness, Competitive Price</em> have positive and significant effects on<em>Customer Satisfaction</em>, which in turn would have a positive impact on positive word-of-mouth. Of all dimensions of service quality, the most powerful factor influencing consumer satisfaction shopping in supermarkets is reliability, and the one that gives consumers the most important feeling in providing quality services is Responsiveness. For further research, it is recommended to expand the scope of research in various types of businesses, not only in supermarkets.</p>


2021 ◽  
Vol 14 (2) ◽  
pp. 231
Author(s):  
Sylvia Diana Purba ◽  
Triawan Susetyo

<p class="Style1">This research investigates the effects of passion towards organizational commitment as a mediating role to career adaptability and engagement of millennial employees in startup companies. The convenience sampling method was used to collect data from 63 millennial employees of startup companies located in Jakarta, Bogor, Depok, Tangerang, and Bekasi by distributing questionnaires via Google Form. The data collected were then analyzed using path analysis and the results showed that passion has a direct and indirect effect on organizational commitment and employee engagement. Meanwhile, career adaptability does not affect partial meditation as an intervening variable. Conversely, passion positively and significantly affects career adaptability, employee engagement, and organizational commitment.</p>


2021 ◽  
Vol 14 (2) ◽  
pp. 260
Author(s):  
Yokie Radnan Kristiyono

<p>Service quality is vital for retail banking institutions nowadays to have a competitive advantage against their competitors. One of the ways was developing a mobile banking application. By relying on the mobile banking application, the banking institutions would serve their existing customers better and attract new potential customers. The purpose of this research was to investigate the effect of mobile banking service quality empirically in terms of the utilitarian and hedonic dimensions on the relationship quality variables, namely commitment, trust, and satisfaction. The research focused on 220 respondents from university students in Indonesia who are at least 17 years old and using a mobile banking application on their smartphones. The method for collecting data is based on convenience sampling. The Structural Modelling Equation was also used to analyze the data result. The findings show that trust significantly and positively influences commitment/satisfaction. Furthermore, the dimensions of mobile 'banking. Service quality (Security/ Privacy, Practicality, Design/Aesthetics, and Enjoyment) has a low-moderate effect on relationship qualitative variables (Trust, Satisfaction, and Commitment). The dimensions of mobile banking service quality positively influence the relationship quality, except PPracticalitydoes not affect Commitment, Design/Aesthetics does not influence trust, and enjoyment does not influence commitment.</p>


2021 ◽  
Vol 14 (2) ◽  
pp. 149
Author(s):  
Apriadi Cundawan ◽  
Nony Kezia Marchyta ◽  
Thomas Santoso

<p>The influx of new workers is starting to be dominated by the millennial generation. This shift provides a demographic advantage for Indonesia as millennial generations are generally aware of the technology. However, to maximize this advantage, the millennial knowledge workers need to have innovative work behavior. The purpose of this study was to examine the effect of knowledge sharing mediated by creative self-efficacy on innovative work behavior among millennial knowledge workers in Surabaya, Indonesia. This research was conducted with a quantitative approach using a questionnaire-based survey involving 145 respondents who were millennial knowledge workers in Surabaya, based on the knowledge worker groups, they were 56 employees, 44 independents, and 45 business operators. This research was analyzed using explanatory research using partial least square. The finding showed that among millennial knowledge workers in Surabaya, knowledge sharing significantly influenced innovative work behavior, meanwhile, creative self-efficacy partially mediated the influence between knowledge sharing and innovative work behavior. However, further examination based on the knowledge worker category showed that creative self-efficacy did not have a mediating effect on the business operator group. </p>


2021 ◽  
Vol 14 (2) ◽  
pp. 282
Author(s):  
Teuku Meldi Kesuma ◽  
Mukhlis Yunus ◽  
M. Ridha Siregar ◽  
Abdul Muzammil

<p class="5abstrak"><span lang="EN">Many factors can affect customer loyalty that some of them are service quality and corporate image. There are two objectives of this study. First, this study explains service quality and corporate image effects as antecedents for customer satisfaction, trust, and loyalty. </span><span class="tlid-translation"><span lang="IN">Second, </span></span><span class="tlid-translation"><span lang="EN-US">this study </span></span><span class="tlid-translation"><span lang="IN">investigate</span></span><span class="tlid-translation"><span lang="EN-US">s</span></span><span class="tlid-translation"><span lang="IN"> the role of customer satisfaction and trust in mediating the service quality and</span></span><span class="tlid-translation"><span lang="EN-US"> corporate </span></span><span class="tlid-translation"><span lang="IN">image </span></span><span class="tlid-translation"><span lang="EN-US">effects </span></span><span class="tlid-translation"><span lang="IN">on customer loyalty in the context of ISP customers</span></span><span class="tlid-translation"><span lang="EN-US">. </span></span><span class="shorttext"><span lang="EN">By using the purposive sampling technique,</span></span><span lang="EN"> </span><span lang="EN-US">this study researched 270 ISP customers. The sample of data was statistically analyzed with the Structural Equation Modeling (SEM) and the Confirmatory Factor Analysis (CFA). This study confirmed that </span><span lang="SV">customer satisfaction, customer trust, and loyalty were directly affected by</span><span lang="EN-US"> service quality and corporate image</span><span lang="SV">. Customer satisfaction and customer trust </span><span lang="EN-US">influenced</span><span lang="SV"> customer loyalty significantly. The role of customer satisfaction and customer trust indirectly in mediating service quality and corporate image effects on customer loyalty was also confirmed by partial mediation. </span><span class="jlqj4b"><span lang="EN">This study concludes by arguing that it needs to pay attention to service quality and the company’s good name levels to maintain customer loyalty.</span></span></p>


2021 ◽  
Vol 14 (2) ◽  
pp. 165
Author(s):  
Pantas H Silaban ◽  
Andri Dayarana K. Silalahi ◽  
Edgar Octoyuda

<p>Research on consumer behavior, particularly on online mobile games, is an emerging topic that must be more deeply explored. As a relatively new topic, the approach and discussion of consumer behavior based on the online mobile games environment challenge researchers to describe it in a theoretical study. This research investigates the user's addiction to online mobile games (OMG) in apps purchase intention through a stickiness mediation variable. The samples were determined by using purposive random sampling, which consisted of gamers or people who were playing online mobile games and ever purchase a games feature. Therefore, a total of 439 responses were collected through an online survey. This research employs SmartPLS 2.0 to test both measurement and structural models. The results showed that the addiction to online mobile games influenced app purchase intention, and stickiness also mediated the relationship between addiction to online mobile games and app purchase intention. The contribution of this research emphasizing that the addiction to online mobile games had become a behavior that created stickiness and intention is also discussed in this research.</p>


2021 ◽  
Vol 14 (2) ◽  
pp. 179
Author(s):  
Ivo Novitaningtyas ◽  
Dian Marlina Verawati ◽  
Andhatu Achsa

<p>Tourism business is affected by Pandemic Covid-19. Tourist loyalty was proven as an important key for the recovery of tourism business, including homestays in tourism villages. Therefore, this study aims to examine the model of tourist loyalty in homestays tourism village Balkondes Borobudur area in the new normal period. The quantitative study was conducted by developing a questionnaire to get primary data from 100 respondents who have stayed in a homestay tourism village Balkondes Borobudur area in the new normal period more than once as samples. Data were analyzed by Structural Equation Model (SEM) with AMOS, and Sobel Test to examine the mediation effect. The results show that service quality and image has a positive and significant effect on tourist satisfaction, tourist trust, and tourist loyalty. Moreover, tourist satisfaction and tourist trust proved that these variables mediate the relationship between service quality and tourist loyalty, and between image and tourist loyalty. The results have implications for the homestay tourism village manager to improve the quality of services based on health protocols and CHSE, communicate a positive image to guests through a marketing communication mix, to increase guest satisfaction and trust. Thus, it is hoped that the guests who have stayed will become loyal guests so that the business can survive and be sustainable. This study extends the literature related to the implementation of the tourist loyalty model in the hospitality and tourism industry, especially homestays in tourism villages.</p>


2021 ◽  
Vol 14 (2) ◽  
pp. 243
Author(s):  
Devani Laksmi Indyastuti ◽  
Lusi Suwandari ◽  
Krisnhoe Rachmi Fitrijati

<p>This study examined the relationship between entrepreneurial passion, entrepreneurial self-efficacy, and entrepreneurial intention. This hypothesis proposes that entrepreneurial passion positively affects entrepreneurial intention. Furthermore, this study also hypothesizes that entrepreneurial emphasizing on entrepreneurial intention is mediated by entrepreneur self-efficacy. The present study takes a sample from housewives who run businesses in Banyumas. This study uses a convenience method for choosing 236 housewives who run businesses. This method is chosen because there is no sampling frame in this population. The results show that Entrepreneurial passion positively influences entrepreneurial intention. Entrepreneurial self-efficacy mediates the relationship between entrepreneurial passion and entrepreneurial intention. </p>


Sign in / Sign up

Export Citation Format

Share Document