A Study on Purchase Intent for Value Added Services of Mobile Communication (With reference to BSNL and IDEA)

2015 ◽  
Vol 10 (1) ◽  
Author(s):  
Sapna
Keyword(s):  
Sample Size ◽  
Mobile Communication ◽  
Random Sampling ◽  
Sampling Design ◽  
Service Providers ◽  
Value Added ◽  
Purchase Intent ◽  
Mobile Service ◽  
Communication Service ◽  
Technology Advancement

Use of mobile communication is increasing rapidly. Understanding the behavioral adoption requirements of mobile services is important. Indian mobile communication is one of the fastest growing fields. Mobile service providers are also adding new schemes, offers and technology advancement in their services. The present study depicts what gratifications for value added services mobile users receive from mobile communication service providers. The type of research undertaken for the study was descriptive and the sampling design used is random sampling. The sample size was 200 respondents. The data was collected using a standardized questionnaire.

scholarly journals EXAMINATION OF MOBILE COMMUNICATION SERVICE PROVIDERS IN LATVIA

2020 ◽  
Vol 1 (12) ◽  
pp. 118
Author(s):  
Viktorija Maļkeviča ◽  
Anda Zvaigzne ◽  
Sandra Murinska
Keyword(s):  
Information Retrieval ◽  
Financial Performance ◽  
Communication Technology ◽  
Mobile Communication ◽  
Performance Indicators ◽  
Essential Role ◽  
Service Providers ◽  
Communication Service ◽  
Key Factors ◽  
Third Place

The development of telecommunications plays an essential role in the economy, as it affects the opportunities for communication between economic actors at both the national and global levels. Today mobile communication companies, which provide quality communication and information retrieval opportunities through the variety of their services, technological features and tariff plans, are important telecommunication providers. The aim of the present research is to examine the leading mobile communication service providers in Latvia by employing the theoretical findings of communication technology and telecommunications.The research used the following methods: monographic, induction and deduction, graphic, comparison, as well as competitiveness assessment based on the competitiveness index.The research described the theoretical aspects of telecommunications, examined the leading mobile communication service providers in Latvia, their most important financial performance indicators, services and tariff plans offered as well as assessed their competitiveness.Examining the mobile tariff plans and the services included therein, it was found that they were quite similar. However, an examination of each offer in more detail revealed that there were many nuances that were important to the client and that should be paid attention to.After assessing the competitiveness of the leading mobile communication providers, it was concluded that Latvijas Mobilas Telefons scored the highest number of points, Bite Latvija was in second place and Tele 2 took third place. An assessment of the key factors of competitiveness for the providers revealed that the company Latvijas Mobilais Telefons needed to improve the positions where its competitors had higher ratings: its discount system, the prices of services and the supply of services.

scholarly journals SUBSCRIBERS’ ATTITUDE TOWARDS MOBILE COMMUNICATION SERVICE PROBLEMS IN TUTICORIN DISTRICT

2016 ◽  
Vol 4 (5SE) ◽  
pp. 53-57
Author(s):  
Anthony Rahul Golden S
Keyword(s):  
Mobile Communication ◽  
Service Provider ◽  
Service Sector ◽  
Mobile Service ◽  
Communication Service

Increasing competition in mobile service sector has led the providers to realizing the need to focus on decrease the service problems to avoid the switching over to the competitors. Consumers play an important role in choosing a mobile service provider. This paper presents impact of service problems on subscribers’ satisfaction in Tuticorin Dist.

scholarly journals Impact of Outsourcing on Effectiveness of Call Center Services

2021 ◽  
Vol 5 (4) ◽  
pp. p29
Author(s):  
Kamil Oygur Yamak
Keyword(s):  
Mobile Communication ◽  
Mobile Communications ◽  
Service Provider ◽  
Call Center ◽  
Service Providers ◽  
Primary Objective ◽  
Service Users ◽  
Communication Service ◽  
Populated Area ◽  
Service Effectiveness

Call center is the frontline of communicating with customers. This paper reports the findings of a survey on service effectiveness of call center operations of mobile communication service providers in Turkey that either use in-house or outsourcing method. The primary objective of this paper is to explore how the customers of mobile communications service provider companies perceive the inbound call center processes for speed, easiness of use, first call resolution, effective inquiry and in doing that what qualities they display. For this purpose a survey was conducted with the customers who use call centers either to make an inquiry or to complain about the services. The aims were: to specify the typical behavior of mobile communications service users; how the firms handle inquiries or complaints; if they solve the problems for good and in what time or how long it takes to get an answer practically useful; to reveal the speed and timeliness of the processes. The survey was conducted with the mobile phone users in a highly populated area of Istanbul.

Mobile Portals

2009 ◽  
pp. 171-180
Author(s):  
Ofir Turel ◽  
Alexander Serenko
Keyword(s):  
Service Providers ◽  
Value Added ◽  
Mobile Services ◽  
Mobile Service ◽  
Value Proposition ◽  
Value Drivers ◽  
International Telecommunication ◽  
Wireless Service ◽  
Wireless Users ◽  
Number Of Publications

The diffusion of mobile services is one of important technological phenomena of the twenty-first century (Dholakia & Dholakia, 2003). According to the International Telecommunication Union,1 the number of mobile service users had exceeded 1.5 billion individual subscribers by early 2005. This represents around one-quarter of the world’s population. The introduction of .mobi, a new toplevel domain,2 is expected to further facilitate the usage of mobile services. Because of their high penetration rates, mobile services have received cross-disciplinary academic attention (e.g., Ruhi & Turel, 2005; Serenko & Bontis, 2004; Turel, Serenko & Bontis, 2007; Turel, 2006; Turel & Serenko, 2006; Turel & Yuan, 2006; Turel et al., 2006). While the body of knowledge on mobile services in general is growing (Krogstie, Lyytinen, Opdahl, Pernici, Siau, & Smolander, 2004), there seems to be a gap in our understanding of a basic, yet important service that mobile service providers offer, namely mobile portals (m-portals). M-portals are wireless Web pages that help wireless users in their interactions with mobile content and services (based on the definition by Clarke & Flaherty, 2003). These are a worthy topic for investigation since, in many cases, they represent the main gate to the mobile Internet and to wireless value-added services (Serenko & Bontis, 2004). Particularly, users of premium wireless services typically employ m-portals to discover and navigate to wireless content such as news briefs, stock quotes, mobile games, and so forth. Given this, m-portals have a strong value proposition (i.e., a unique value-added that an entity offers stakeholders through its operations) for both users and service providers. These value dimensions, which drive the implementation and the use of m-portals, are explored in the subsequent sections. Despite that a number of publications solely devoted to the topic of m-portals already exist, there are very few works that not only present the concept of mobile portals, but also portray their characteristics and discuss some of the issues associated with their deployment by service providers and employment by individual users. The value proposition of mobile portals was rarely explored in depth, and some motivational factors for developing and using mobile portals still remain unclear. To fill this gap, this article explores value proposition of mobile portals from both a wireless service provider and an individual user perspective. Based on this discussion, two conceptual frameworks are suggested. The rest of this article is structured as follows. First, the key value drivers of m-portals from a wireless service provider’s viewpoint are portrayed. Second, a framework that depicts the unique attributes of mobile portals and their impact on the value users derive from these services is offered. This framework is then utilized for discussing some of the challenges mobile portal developers and service providers currently face. These obstacles need to be overcome in order for service providers and users to realize the true value of mobile portals.

scholarly journals SUBSCRIBERS’ PREFERENCE TOWARDS MOBILE COMMUNICATION SERVICE – AN ANALYSIS

2016 ◽  
Vol 4 (6(SE)) ◽  
pp. 1-13
Author(s):  
Anthony Rahu Golden
Keyword(s):  
Mobile Communication ◽  
Service Provider ◽  
Service Sector ◽  
Service Providers ◽  
Important Task ◽  
Competitive Market ◽  
Communication Service ◽  
One To One

Fulfilling the preference of the subscribers is an important task to every marketer. As it is a competitive world, the retaing the subscribers is difficult job to the service providers. Today, preference of the subscribers varies from one to one. Due to huge competition in the service sector, there are so many service providers available. Therefore each and every service provider has to focus on lots of aspects in connection with subscriber’s’ preference. In that, the subscribers’ preference must be identified and fulfilled by the service providers. Thus the service providers need to focus on fulfilling the subscribers’ needs, wants and preference to maintain their position in the competitive market. As the success of the marker is depending upon the subscribers’ preference, the marketer should know it and try to fulfill it. This study analyses the subscribers’ preference towards mobile communication service in Tuticorin District.

scholarly journals Evaluating Sampling Designs for Assessing the Accuracy of Cropland Extent Maps in Different Cropland Proportion Regions

2019 ◽  
pp. 1-20 ◽  
Author(s):  
Kamini Yadav ◽  
Russell G. Congalton
Keyword(s):  
Sample Size ◽  
Random Sampling ◽  
Sampling Design ◽  
Simulation Analysis ◽  
Accuracy Assessment ◽  
Simple Random Sampling ◽  
Cropland Area ◽  
Global Food Security ◽  
Optimum Sample Size ◽  
Optimum Sample

The GFSAD30m cropland extent map has been recently produced at a spatial resolution of 30m as a part of NASA MEaSUREs’ Program Global Food Security Data Analysis (GFSAD) project. Accuracy assessment of this GFSAD30m cropland extent map was initially performed using an assessment strategy involving a simple random sampling (SRS) design and an optimum sample size of 250 for each of 72 different regions around the world. However, while statistically valid, this sampling design was not effective in regions of low cropland proportion (LCP) of less than 15% cropland area proportion (CAP). The SRS sampling resulted in an insufficient number of samples for the rare cropland class due to low cropland distribution, proportion, and pattern. Therefore, given our objective of effectively assessing the cropland extent map in these LCP regions, the use of an alternate sampling design was necessary. A stratified random sampling design was applied using a predetermined minimum number of samples followed by a proportional distribution (i.e., SMPS) for different cropland proportion regions to achieve sufficient sample size of the rare cropland map class and appropriate accuracy measures. The SRS and SMPS designs were compared at a common optimum sample size of 250 which was determined using a sample simulation analysis in ten different cropland proportion regions. The results demonstrate that the two sampling designs performed differently in the various cropland proportion regions and therefore, must be selected according to the cropland extent maps to be assessed.

scholarly journals Price strategies of mobile operators in Russia in the conditions of the global economic recession

2020 ◽  
Vol 11 (2) ◽  
pp. 347-370
Author(s):  
Victor Dengov ◽  
Irina Tulyakova ◽  
Elena Gregova ◽  
Gleb Sviridov
Keyword(s):  
Multiple Regression ◽  
Mobile Communications ◽  
Regression Models ◽  
Service Providers ◽  
Value Added ◽  
Mobile Services ◽  
Multiple Regression Equation ◽  
Mobile Service ◽  
Negative Consequences ◽  
Price Strategies

Research background: Currently, the four major mobile communications providers dominate the Russian market. The oligopolistic structure leads to negative consequences, such as a weak stimulus for the product development or technological innovation, and the lack of incentive for the call-rate reduction. In their line of work, the mobile service providers use different price strategies. To comprehend what determines the current price level and what changes one should expect therein, we have to understand which factors influence the price of the mobile services. Purpose of the article: The chief goal of this work is the analysis of the influence of the crisis on the price strategies of the providers, as well as the forecasting of the changes of prices for their services. As the main hypothesis, this work presents the assumption that during the recession the price of the mobile services in the different regions of Russia will grow. Methods: The authors built regression models for the dependence of the average price of the mobile providers’ services in a particular region from the selected factors. In this work, we selected the following types of the multiple regression equation as the modeling functions: linear, power-law, exponential. Adding the time factor (t) is the key element of the forecasting. Findings & Value added: After gathering the data and the subsequent calculation of the medium price baskets, we were able to build different multiple regression models. To build the forecasts for the dynamics of prices in the regions for the year 2018 we selected the best regression models. The analysis of the acquired forecasting results generally proved our hypothesis about the growth of the average prices for the mobile communications services, expected in 2018 in the majority of regions. The analysis itself, the programs created for its implementation, as well as the results obtained, can, in our opinion, be considered as some contribution to the development of the theory of price competition in oligopolistic markets. The mobile services’ markets in many EU countries have a similar structure, and, with this in mind, the results of forecasting price dynamics obtained from Russian experience may be of interest to scholars dealing with similar problems in their respective countries, including the possibility of conducting comparative studies.

Investigation of Consumer Behavior in Using Mobile Payment Services - A Case Study of Mobile Recreational Services in Taiwan

2011 ◽  
pp. 630-642
Author(s):  
Maria Ruey-Yuan Lee ◽  
Yi-chen Lan ◽  
Hsiang-ju Su
Keyword(s):  
Mobile Phone ◽  
Consumer Behaviour ◽  
Service Providers ◽  
Value Added ◽  
Mobile Service ◽  
Banking Services ◽  
Recreational Services ◽  
Market Opportunities ◽  
Travel Services

The growing popularity of the mobile phone and the diverse functionality of mobile services have forced mobile service providers to enter into a highly competitive business arena. In digital life today, mobile phone services are not restricted merely to communicating with people but more and more value-added services have emerged to amalgamate disparate industries/businesses and open up greater market opportunities. These disparate industries/businesses may include recreational and travel services, mobile learning services, mobile banking services, and many others. Nevertheless the service providers must understand the consumer behaviour in value-added services in order to enhance their product design. The key objectives of this research is to investigate and analyze the relationships between the consumer behaviour, consumer personality and lifestyle in adopting mobile recreational services; and provide recommendations to the service providers for increasing competitiveness—in the context of Taiwan.

scholarly journals FACTORS AFFECTING CUSTOMER SATISFACTION IN MOBILE TELECOMMUNICATION INDUSTRY IN BANGLADESH

2014 ◽  
Vol 12 (1) ◽  
pp. 74-93 ◽  
Author(s):  
Md. Hasebur Rahman
Keyword(s):  
Customer Satisfaction ◽  
Significant Influence ◽  
Service Providers ◽  
Percent Level ◽  
Value Added ◽  
Telecommunication Industry ◽  
Mobile Service ◽  
Service Reliability ◽  
Mobile Telecommunication ◽  
Factors Affecting

Identification of factors responsible for customer satisfaction is a key concern of marketing scholars and marketers in now a days and it will remain in the future. There is considerable evidence that quality factors affecting customer satisfaction in numerous ways. However, this empirical study is initiated to find out what particular factors responsible for customer satisfaction in the mobile telecommunication industry in Bangladesh. 282 samples have been collected through structured questionnaire; study reveals that service innovativeness, service reliability, service competitiveness and service consistency have significant influence on making customer satisfied and the operator’s network/signal coverage, pricing, offering, fulfillment of customer demand, value added service, brand value and operators contribution for society have insignificant influences on making customer satisfied at five percent level of significant at multiple regression analysis. On the basis of these findings; study concludes that in promoting customer satisfaction mobile service providers should be concerned for factors responsible for insignificant influence on customer satisfaction and care of those factors have significant influence on promoting customer satisfaction in telecommunication industry in Bangladesh.

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