scholarly journals SUBSCRIBERS’ PREFERENCE TOWARDS MOBILE COMMUNICATION SERVICE – AN ANALYSIS

Author(s):  
Anthony Rahu Golden

Fulfilling the preference of the subscribers is an important task to every marketer. As it is a competitive world, the retaing the subscribers is difficult job to the service providers. Today, preference of the subscribers varies from one to one. Due to huge competition in the service sector, there are so many service providers available. Therefore each and every service provider has to focus on lots of aspects in connection with subscriber’s’ preference. In that, the subscribers’ preference must be identified and fulfilled by the service providers. Thus the service providers need to focus on fulfilling the subscribers’ needs, wants and preference to maintain their position in the competitive market. As the success of the marker is depending upon the subscribers’ preference, the marketer should know it and try to fulfill it. This study analyses the subscribers’ preference towards mobile communication service in Tuticorin District.

Author(s):  
Anthony Rahul Golden S

Increasing competition in mobile service sector has led the providers to realizing the need to focus on decrease the service problems to avoid the switching over to the competitors. Consumers play an important role in choosing a mobile service provider. This paper presents impact of service problems on subscribers’ satisfaction in Tuticorin Dist.


2021 ◽  
Vol 5 (4) ◽  
pp. p29
Author(s):  
Kamil Oygur Yamak

Call center is the frontline of communicating with customers. This paper reports the findings of a survey on service effectiveness of call center operations of mobile communication service providers in Turkey that either use in-house or outsourcing method. The primary objective of this paper is to explore how the customers of mobile communications service provider companies perceive the inbound call center processes for speed, easiness of use, first call resolution, effective inquiry and in doing that what qualities they display. For this purpose a survey was conducted with the customers who use call centers either to make an inquiry or to complain about the services. The aims were: to specify the typical behavior of mobile communications service users; how the firms handle inquiries or complaints; if they solve the problems for good and in what time or how long it takes to get an answer practically useful; to reveal the speed and timeliness of the processes. The survey was conducted with the mobile phone users in a highly populated area of Istanbul.


Author(s):  
Anthony Rahul Golden

Due to huge competition in the service sector, service providers have to focus on lots of aspects in connection with satisfying the customer. Especially, the providers need to focus on increasing the service quality to maintain their position in the competitive market. Subscribers’ satisfaction is one of the determinants of service quality and perception carried by subscribers plays an important role in choosing a mobile service provider. This paper presents a service quality analysis of mobile subscribers in Tuticorin Dist.


2020 ◽  
Vol 1 (12) ◽  
pp. 118
Author(s):  
Viktorija Maļkeviča ◽  
Anda Zvaigzne ◽  
Sandra Murinska

The development of telecommunications plays an essential role in the economy, as it affects the opportunities for communication between economic actors at both the national and global levels. Today mobile communication companies, which provide quality communication and information retrieval opportunities through the variety of their services, technological features and tariff plans, are important telecommunication providers. The aim of the present research is to examine the leading mobile communication service providers in Latvia by employing the theoretical findings of communication technology and telecommunications.The research used the following methods: monographic, induction and deduction, graphic, comparison, as well as competitiveness assessment based on the competitiveness index.The research described the theoretical aspects of telecommunications, examined the leading mobile communication service providers in Latvia, their most important financial performance indicators, services and tariff plans offered as well as assessed their competitiveness.Examining the mobile tariff plans and the services included therein, it was found that they were quite similar. However, an examination of each offer in more detail revealed that there were many nuances that were important to the client and that should be paid attention to.After assessing the competitiveness of the leading mobile communication providers, it was concluded that Latvijas Mobilas Telefons scored the highest number of points, Bite Latvija was in second place and Tele 2 took third place. An assessment of the key factors of competitiveness for the providers revealed that the company Latvijas Mobilais Telefons needed to improve the positions where its competitors had higher ratings: its discount system, the prices of services and the supply of services.


2018 ◽  
Vol 21 (3) ◽  
pp. 319-335 ◽  
Author(s):  
Sabine Moser ◽  
Jan H. Schumann ◽  
Florian von Wangenheim ◽  
Fabian Uhrich ◽  
Felix Frank

Flat-rate pricing, as opposed to charging customers for actual usage, dominates many service industries (e.g., telecommunications, health clubs, and music streaming), and customers often express a flat-rate bias and choose flat rates even if a pay-per-use tariff would be less expensive for them. However, evidence of the effect of this bias on churn is mixed. The competitive market position of a service provider may represent a relevant contingency factor related to this effect; building on attribution theory, the current study predicts that customers attribute their flat-rate bias differently, depending on service providers’ strategic positioning, which leads to varying churn behavior. A survival analysis of approximately 2 years’ transactional data gathered from 21,490 customers of a premium Internet service provider affirms that a flat-rate bias leads to churn in the premium segment. Two experimental studies show that customers of premium service providers attribute their flat-rate bias more externally and exhibit lower fairness perceptions but increased churn intentions compared to low-cost customers who make internal attributions and who thus have less negative perceptions and lower churn intentions. Therefore, premium service managers must proactively manage customers who exhibit flat-rate biases to prevent their negative reactions. Low-cost providers generally have less need for such action and can benefit from flat rates without risking increased churn, despite higher price sensitivity of their customers.


2016 ◽  
Vol 7 (2) ◽  
pp. 50-61
Author(s):  
Elina Sillanpää ◽  
Juha-Matti Junnonen ◽  
Ilkka Sillanpää ◽  
Arto Saari

AbstractReliable and good suppliers are an important competitive advantage for a customer and that is why the development of suppliers, improvement of performance and enhancement of customership are also in the interest of the customer. The purpose of this study is to clarify a customer’s possibilities to increase the performance of a service provider and to develop the service process in FM services and thus help to improve partnership development. This research is a qualitative research. The research complements the existing generic model of supplier development towards partnership development by customer and clarifies the special features that facility management services bring to this model. The data has been gathered from interviews of customers and service providers in the facility management service sector. The result is a model of customers’ possibilities to develop the performance of service providers from the viewpoint of value addition and relationship development and in that way ensure added value to the customer and the development of a long-term relationship. The results can be beneficial to customers when they develop the cooperation between the customer and the service provider toward being more strategic and more partnership focused.


Author(s):  
Filipe Cabral Pinto ◽  
Isabel Borges ◽  
Fernando Santiago

Digitalization is changing the way people live and interact. A new society has been built supported by cutting-edge technology changing even the most conservative habits. This new dynamic also changes the way people consume and relate to different brands. Communication service providers are evolving their business and taking digital transformation initiatives to engage customers by putting them at the center of their operations. But only the deep knowledge of customers guarantees a change with value. The advent of the IoT enables getting useful insights about people context facilitating the delivery of personalized offers and first-class experiences all over the journey. New business can be created in an endless market across different domains. However, the IoT value chain is complex and interactions between stakeholders are not always clear. This chapter presents the on-boarding of the IoT on the service provider actuation sphere.


2020 ◽  
Vol 12 (1) ◽  
pp. 188-219 ◽  
Author(s):  
Maarten C.W. Janssen ◽  
T. Tony Ke

Since Telser (1960), there is a well-established argument that a competitive market will not provide service due to freeriding. We show that with search frictions, the market may well provide service if the cost of doing so is not too large. Any market equilibrium with service provision has two or more firms providing service, implying overprovision of service as the social optimum mandates at most one service provider. Firms that provide service and those that do not can coexist, where consumers direct their search to service providers first to obtain service, and to nonservice providers later to enjoy lower prices. (JEL D11, D21, D83, L42, L81)


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