The Influence of Publicity and Sales Promotion on Marketing Performance in Nigeria

Sales promotion and publicity are key promotional marketing tools which have assisted organizations to wax stronger in a global competitive environment. This study investigates the significance of publicity and sales promotion in Nigeria. The research design adopted for this study is survey research design while the sampling technique adopted is simple random sampling technique The Chi-square method is used to test the hypothesis based on the responses from the five-point Likert rating scale of the structured questionnaire. The findings reveal that publicity and sales promotion are veritable tools for achieving organizational marketing goals in a competitive marketing environment. It is recommended that publicity and sales promotion should be well utilized to stimulate customers demand, boost organizational reputation without detriment to product quality and performance. JEL Codes: M31, M37 Keywords: publicity, sales promotion, digital marketing era, promotion mix, marketing tools, marketing performance

Blockchain-Empowered Halal Fashion Traceability System in Indonesia

Incorporating blockchain into Halal traceability systems is developing in nature; the research aspires to examine the participation intent in blockchain-empowered Halal fashion traceability (BHFT) system via a joint framework that includes diffusion of innovation theory, institutional theory, and Halal-oriented approach. The study uses a simple random sampling method to collect the data from 165 Indonesian Halal fashion manufacturing companies. PLS-SEM is employed to examine the conceptual framework. Findings show that Halal-oriented approach significantly affects institutional pressures, while institutional pressures significantly affects perceived desirability, and perceived desirability significantly affects the participation intent. The companies operating an inclusive Halal-oriented approach will be more aware of the institutional pressures that expect them to partake in a BHFT. The paper enhances the existing literature in Halal supply chains, blockchain, operation management, and information systems via a cohesive framework and empirical insight.

Effectiveness of Mindfulness-Integrated Cognitive-Behavioral Group Therapy in Motivational Structure of Hepatitis B Patients

Background: It is essential to understand and support hepatitis B patients to minimize their challenges and limitations and provide them with appropriate treatment. Therefore, it is essential to incorporate training and consulting programs to prepare for and identify various aspects of the disease. Objectives: The present study aimed to investigate the effectiveness of mindfulness-integrated cognitive-behavioral group therapy (MiCBT) in the motivational structure of hepatitis B patients in Tehran, Iran. Methods: This quasi-experimental study utilized a pretest-posttest design with a control group. The study sample consisted of 28 hepatitis B patients selected from all patients visiting specialist clinics in Tehran in 2020. Following the interviews and completion of the Personal Concerns Inventory, 14 patients were selected per group using simple random sampling and were randomly divided into intervention and control groups. A posttest was conducted after 12 sessions of MiCBT (one 90-min group session weekly for three months). Data were analyzed using the multivariate analysis of covariance in SPSS software. Results: The results revealed a significant increase in adaptive motivational structure (P < 0.001) and a significant decrease in maladaptive motivational structure (P = 0.012) in hepatitis B patients following the therapeutic intervention. Conclusions: The study indicated the MiCBT effectiveness in increasing adaptive motivational structure and decreasing maladaptive motivational structure in hepatitis B patients. As a therapeutic approach, MiCBT can make the motivational structure of hepatitis B patients more adaptive.

Hubungan Keceradasan Emosional dengan Kemampuan Beradaptasi Dalam Pembelajaran Daring di SMPN 1 Kota Bogor

This study aims to describe the relationship between emotional intelligence and adaptability in online learning in class VII at SMPN 1 Bogor City. The method used in this research is a quantitative method with a correlation approach. The sample in this study was 25% of the total population of 288 (72 respondents) using simple random sampling technique. This data collection technique uses a questionnaire (questionnaire). Emotional intelligence using a questionnaire with the results of the validity test of 15 statement items, there are 14 statements that are proven valid and the reliability test results of the coefficient of 0.750 are declared reliable. While the ability to adapt in online learning using a questionnaire with the results of a valid test of 15 statements proved valid and a reliability test result of 0.762 was declared reliable. Prerequisite test is done by normality test and linearity test. Data analysis used the analyze correlate-bivariate technique on SPSS 26 with a significance level of 5%. The results showed that there was a positive and significant relationship between emotional intelligence and adaptability in online learning as indicated by the r-count value of 0.623 which means it has a strong correlation. And r-count is greater than r-table (0.623 > 0.232), then Ho is rejected and Ha is accepted. And the two variables also have a significant relationship because the significant value (p-value) is 0.000 <0.05, then Ho is rejected and Ha is accepted. Keyword: Emotional Intelligence, Adaptability, Online Learning

Correlation Self-Efficacy and Adversity Quotient of Students at SMK Muhammadiyah 2 Wedi Klaten

This study aims to determine whether there is a correlation between self-efficacy and adversity quotient for students of SMK Muhammadiyah 2 Wedi Klaten. This type of research uses quantitative research methods with a correlational approach. Sampling methods using simple random sampling with data collection techniques in the form of a scale. The research subjects were 70 students from class XI of SMK Muhammadiyah 2 Wedi, Klaten. The results obtained correlation analysis (rxy) of 0.708 with a p-value 0.000 that is lower than 0.05, meaning that there is a significant positive correlation between self-efficacy and the student's adversity quotient. This can indicate that the higher the student's self-efficacy, higher the adversity quotient of the student, then Ho is rejected and Ha is accepted. Self efficacy and adversity quotient in students of SMK Muhammadiyah 2 Wedi, Klaten are classified as moderate. The coefficient of determination (R2) of the correlation is 0.724, meaning that self-efficacy contributes effectively to the adversity quotient by 72%, which means there are 28% of the other factors that affect students adversity quotient

The relationship between Fear of COVID-19 and Loneliness among Yemeni students in China

The current research aims to identify the level of fear of Covid-19 and loneliness among Yemeni students in China, and to determine the relationship between them and whether there are differences in the responses of the research sample according to gender. The research adopted the descriptive approach, and the questionnaire was used as a tool for collecting data from the research sample. The research community consisted of Yemeni students in China who were enrolled in the 2021 academic year, the sample is (301) male and female students who were selected using a simple random sampling method. The results showed that the level of fear of Covid-19 and the degree of loneliness were high. There is a positive relationship between fear of COVID-19 and loneliness. There are differences in fear of Covid-19 according to the gender variable in favor of males, and differences in loneliness in favor of females.

Habit of Consumption of Tea, Coffee and Fe Tablets With The Incidence of Anemia In Pregnant Women in Sidoarjo

Salah satu perubahan fisiologis wanita saat hamil adalah perubahan pada sistem sirkulasi darah. Gangguan eritrosit yang masih sering pada saat hamil yaitu anemia. Tujuan penelitian untuk mengetahui kebiasaan Konsumsi Teh, Kopi dan Tablet Fe Dengan Kejadian Anemia Pada Ibu Hamil di Sidoarjo. Penelitian ini adalah analitik, dengan pendekatan cross sectional. Populasi dalam penelitian sebanyak 40 responden dengan sampel sebanyak 36 responden yang diperoleh dengan teknik simple random sampling. Instrumen yang digunakan adalah dengan kuesioner dengan google form. Data yang terkumpul kemudian diuji dengan uji Rank Spearman. Hasil penelitian menunjukan terdapat pengaruh hubungan antara kebiasaan Konsumsi teh (p = 0,000), kopi (p = 0,000), dan tablet Fe (p = 0,000) dengan kejadian anemia pada ibu hamil di Sidoarjo. Perlu upaya preventif dengan secara berkala memeriksakan kehamilan ke petugas kesehatan guna mencegah terjadinya anemia pada ibu hamil.

GAMBARAN KETAHANAN PSIKOLOGIS REMAJA DI ERA PANDEMI COVID-19

Latar Belakang : COVID-19 menyebabkan dampak negatif pada aspek psikologis manusia terutama pada kelompok remaja. Remaja memasuki fase perkembangan psikologisnya dengan berbagai batasan karena adanya peraturan-peraturan yang diakibatkan karena COVID-19. Gangguan psikologis pada remaja saat ini mempengaruhi Ketahanan Psikologis nya,jika berlangsung dalam jangka panang remaja rentan mengalami gangguan kesehatan mental yang ditimbulkan akibat dari Covid-19. Tujuan : untuk mengetahui gambaran ketahanan psikologis remaja di era pandemi COVID-19 . Metode : Penelitian menggunakan metode deskriptif . Teknik sampling menggunakan simple random sampling. Jumlah sampel 100 remaja. Pengumpulan data mengunakan kuesioner Resilience Scale ™. Analisa data menggunakan Distribusi Frekuensi. Hasil :Ketahanan Psikologis remaja yakni pada kategori sangat rendah sebanyak 18,0% , kategori ketahanan rendah sebanyak 41,0% , ketahanan kategori aktif rendah sebanyak 26,0% , ketahanan kategori sedang sebanyak 12,0% dan kategori ketahanan cukup tinggi sebanyak 3,0%. Kesimpulan : ketahanan psikologis Remaja sebagian besar cenderung memiliki ketahanan psikologis yang negatif sebanyak 85,0% sedangkan remaja yang memiliki ketahanan psikologis positif sebanyak 15,0%. Saran : pendampingan orangtua, guru diharapkan bagi remaja dalam melewati fase perkembangan remaja.

ROLE OF WOMEN ENTERPRISE FUND ON IMPROVING FOOD SECURITY OF WOMEN IN KARAPUL SUB LOCATION, SIAYA SUB COUNTY, KENYA

Purpose: The purpose of this study was to examine the role of WEF on food security of women in Karapul Sub-location of Siaya Sub-County. Materials and Methods: The study was guided by the Capability theory by Amartya Sen which emphasizes the importance of considering social and environmental variations in analysis of impact of programs. This study used cross sectional research design. The target population was 551 women from all women groups that received the WEF between the years 2011 to 2014.Simple random sampling was used to select 155 respondents which is 30% of the target population. The Chief Township location and the Constituency Women Enterprise Fund Officer were purposively selected as key informants. The study used triangulation of mixed methods that included questionnaires, focus group discussions, and key informant interviews. The Statistical Package for Social Sciences version 21 was used to run descriptive statistics such as frequency and percentages so as to present the quantitative data in form of tables, pie charts and bar graphs based on the major research questions. Qualitative data was summarized, grouped and ranked accordingly noting the similarities and differences in the responses from the interviews and presented in narration. Results: Findings of this study showed that an improvement in the food security of women was determined by the social variations and environmental diversity of the individual women. Women in formal employment at 67 per cent reported that they could consume three meals in a day same to those with established businesses at 38 per cent. Delay in release of loans affected women doing farming who depend on seasons similar to those who targeted certain peak periods to sell their products. Women who did group projects at 38.1 per cent reported to have increased food access due to higher returns from their businesses. Findings also indicate a big disparity in the varieties of food eaten to constitute a nutritious diet with more consumption of cereals and food from animal sources. Unique contribution to theory, practice and policy: The study was guided by the Capability theory by Amartya Sen which emphasizes the importance of considering social and environmental variations in analysis of impact of programs. The study recommends that emphasis should be laid on group projects to maximize profits and increase incomes. The WEF secretariat should ensure timely disbursement of funds and the GOK in its Food Security and Nutrition policy should increase farm inputs of women engaged in farming to ensure WEF improves their food security.