Affecting Taiwanese College Students' Digital Music Download Behavioral Intention:  An Empirical Study

Yi-Hsuan Lai; Hsiu-Chin Huang; Chia-Ming Chang; Su-Yu Chun

doi:10.19026/rjaset.5.4759

An Empirical Study on the Improvement of English Reading Ability of Chinese College Students Based on Big Data——Based on the Lens Grading System

Journal of Physics Conference Series ◽

10.1088/1742-6596/1744/3/032066 ◽

2021 ◽

Vol 1744 (3) ◽

pp. 032066

Author(s):

Fang Liu

Keyword(s):

College Students ◽

Big Data ◽

Empirical Study ◽

Reading Ability ◽

Grading System ◽

Chinese College Students ◽

English Reading

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Anthropomorphic Strategies Promote Wildlife Conservation through Empathy: The Moderation Role of the Public Epidemic Situation

International Journal of Environmental Research and Public Health ◽

10.3390/ijerph18073565 ◽

2021 ◽

Vol 18 (7) ◽

pp. 3565

Author(s):

Dan Yue ◽

Zepeng Tong ◽

Jianchi Tian ◽

Yang Li ◽

Linxiu Zhang ◽

...

Keyword(s):

College Students ◽

Behavioral Intention ◽

Wildlife Conservation ◽

Negative Emotion ◽

Public Awareness ◽

Negative Emotions ◽

Experimental Studies ◽

Wildlife Trade ◽

Illegal Wildlife Trade ◽

The Impact

The global illegal wildlife trade directly threatens biodiversity and leads to disease outbreaks and epidemics. In order to avoid the loss of endangered species and ensure public health security, it is necessary to intervene in illegal wildlife trade and promote public awareness of the need for wildlife conservation. Anthropomorphism is a basic and common psychological process in humans that plays a crucial role in determining how a person interacts with other non-human agents. Previous research indicates that anthropomorphizing nature entities through metaphors could increase individual behavioral intention of wildlife conservation. However, relatively little is known about the mechanism by which anthropomorphism influences behavioral intention and whether social context affects the effect of anthropomorphism. This research investigated the impact of negative emotions associated with a pandemic situation on the effectiveness of anthropomorphic strategies for wildlife conservation across two experimental studies. Experiment 1 recruited 245 college students online and asked them to read a combination of texts and pictures as anthropomorphic materials. The results indicated that anthropomorphic materials could increase participants’ empathy and decrease their wildlife product consumption intention. Experiment 2 recruited 140 college students online and they were required to read the same materials as experiment 1 after watching a video related to epidemics. The results showed that the effect of wildlife anthropomorphization vanished if participants’ negative emotion was aroused by the video. The present research provides experimental evidence that anthropomorphic strategies would be useful for boosting public support for wildlife conservation. However, policymakers and conservation organizations must be careful about the negative effects of the pandemic context, as the negative emotions produced by it seems to weaken the effectiveness of anthropomorphic strategies.

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The Determinants to Promote College Students’ Use of Car-Sharing: An Empirical Study at Dalian Maritime University, China

Sustainability ◽

10.3390/su13126627 ◽

2021 ◽

Vol 13 (12) ◽

pp. 6627

Author(s):

Shichao Sun ◽

Yuanqian Liu ◽

Yukun Yao ◽

Zhengyu Duan ◽

Xiaokun Wang

Keyword(s):

College Students ◽

Empirical Study ◽

Service Providers ◽

Positive Impact ◽

Ease Of Use ◽

Perceived Usefulness ◽

Policy Implications ◽

Key Factors ◽

Car Sharing ◽

Willingness To Use

Sustaining the development of car-sharing is considered an efficient way to counter environmental issues worldwide. Against this background, college students are recognized as a promising customer group of car-sharing service providers in China. However, the determinants that promote students’ willingness to use car-sharing services are rarely studied, and the uniqueness of college students in China in the context of car-sharing is justified. Therefore, this paper examines the key factors that affect Chinese college students’ adoption of car-sharing. An empirical study using samples from Dalian Maritime University was conducted, and survey data were collected via the Internet. Specifically, respondents’ socio-demographics were obtained, and their latent attitudes on car-sharing services were measured in terms of willingness to use car-sharing services, perceived usefulness, perceived ease of use and safety concerns. In addition, nine hypothetical travel scenarios were defined, and regarding each travel scenario, the respondents were asked to state whether they were willing or not to use car-sharing services. On this basis, a hybrid logit model was established to investigate the key factors that influenced the willingness to use car-sharing services. Aside from the common findings in line with previous studies, the results indicate that with the increase in the number of travel fellows, willingness to use car-sharing services went up. Furthermore, college students’ willingness to use car-sharing services was significantly affected by money costs rather than time costs. Additionally, college students in China are more likely to use car-sharing services during workday off-peak hours and weekends. Separately, among the respondents’ latent attitudes, only the perceived usefulness of car-sharing services was found to have a significant and positive impact on students’ willingness to use them. Relevant policy implications with regards to theoretical findings are also offered in this paper to car-sharing service providers in China.

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