scholarly journals The Effect of E-Commerce Awareness in E-Commerce Technology Acceptance on MSME in Bandung

2018 ◽  
Vol 13 (2) ◽  
pp. 198
Author(s):  
Gina Apryani Nurunnisha ◽  
Gallang Perdhana Dalimunthe
Keyword(s):  
Electronic Commerce ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Medium Enterprise ◽  
Acceptance Model

<p><em>Electronic-commerce (E-Commerce) has become an important channel for conducting business. Researchers as well as market executives are trying to find </em><em>e-commerce</em><em> consumer behavior, especially Micro Small Medium Enterprise (MSME) in Bandung. The aim of this paper is to investigate what factors affect the technology acceptance of e-commerce in </em><em>Bandung</em><em>, which intended to identify what improvement can be made for the future. The data for this research were collected from </em><em>13</em><em>3 respondents </em><em>MSMEs that never use e-commerce for their business process.</em><em> The research model is based on Technology Acceptance Model (TAM). Results showed that </em><em>awareness</em><em> </em><em>has positive indirect influence to</em><em> </em><em>i</em><em>nten</em><em>tion</em><em> </em><em>u</em><em>se but, </em><em>p</em><em>erceived </em><em>usefulness</em><em> has insignificant affect towards </em><em>i</em><em>nten</em><em>tion to</em><em> </em><em>u</em><em>se. In conclusion, from the percentage of influence toward behavioral intention, perceived usefulness has higher total effect value compared to perceived ease of use, that is 56%. Based on previous analyzes also known that can directly affect the perceived usefulness of behavioral intention, in contrast to the perceived ease of use that must pass variables perceived usefulness beforehand. </em><em>T</em><em>herefore, the most important for MSMEs is the increasing number of benefits when they use e-commerce</em><em>.</em><em></em></p><p><strong>Abstrak dalam Bahasa Indonesia</strong> : Electronic-commerce (E-Commerce) telah menjadi saluran penting untuk melakukan bisnis. Para peneliti serta para eksekutif pasar berusaha mencari perilaku konsumen e-commerce, khususnya Usaha Mikro Kecil Menengah (UMKM) di Bandung. Tujuan dari penelitian ini adalah untuk menyelidiki faktor-faktor apa yang mempengaruhi penerimaan teknologi e-commerce di Bandung, yang dimaksudkan untuk mengidentifikasi perbaikan apa yang dapat dilakukan untuk masa depan. Data untuk penelitian ini dikumpulkan dari 133 responden UMKM yang belum pernah menggunakan e-commerce untuk proses bisnis mereka. Model penelitian didasarkan pada Technology Acceptance Model (TAM). Hasil penelitian menunjukkan bahwa Kesadaran (awareness) memiliki pengaruh positif tidak langsung terhadap niat menggunakan (intention to use) e-commerce tetapi, kegunaan yang dirasakan (perceived usefulness) memiliki pengaruh yang tidak signifikan terhadap niat menggunakan (intention to use). Kesimpulannya, dari persentase pengaruh terhadap niat menggunakan (intention to use), kegunaan yang dirasakan (perceived usefulness) memiliki nilai total efek yang lebih tinggi dibandingkan dengan persepsi kemudahan penggunaan (perceived ease of use), yaitu 56%. Berdasarkan analisis sebelumnya juga diketahui bahwa secara langsung dapat mempengaruhi kegunaan yang dirasakan dari niat perilaku, berbeda dengan persepsi kemudahan penggunaan yang harus melewati variabel yang dirasakan kegunaan sebelumnya. Oleh karena itu, yang paling penting bagi UMKM adalah meningkatnya jumlah manfaat ketika mereka menggunakan e-commerce.</p><p> </p>

scholarly journals Analysis of E-Marketplace Use in East Java’s MSMEs Using the Technology Acceptance Model Approach

2021 ◽  
Author(s):  
Rurid Dwi Anggraeny ◽  
Imam Baihaqi
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Technology Use ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Behavioral Intention To Use

The e-commerce industry has the potential to be one of the drivers of the domestic economy. One of the impacts of the advancement of e-commerce is the emergence of many online-based marketplaces or so-called e-marketplaces. However, a lot of these online marketplaces sell 90% imported products. In addition, the outbreak of Covid-19 in Indonesia has prompted the government to establish several policies that have significantly reduced MSME performance by up to 70-100%. This study aimed to provide an empirical analysis of the influence of factors based on the Technology of Acceptance Model (TAM) approach, namely e-marketplace self-efficacy, complexity, perceived usefulness, perceived ease of use, attitude towards using, behavioral intention to use, and actual technology use in e-marketplaces. The sample consisted of MSMEs in East Java, especially those engaged in the food and beverage industry sector with ready-to-eat processed food products whose business activities use the Shopee e-marketplace application platform. This is an online shopping marketplace focused on mobile platforms. There were 150 respondents. The Structural Equation Model (SEM) was used. E-marketplace self-efficacy, complexity, perceived usefulness, perceived ease of use, attitude towards using, behavioral intention to use, and actual technology use in e-marketplaces all had positive effects on each other. This showed that a system that offers convenience will improve behavior, habits, and performance for MSMEs in using e-marketplace activities. The theoretical and methodological implications and opportunities for further research are discussed. Keywords: MSMEs, e-marketplace, technology acceptance model

scholarly journals ANALISIS PENERIMAAN SISTEM PEMBELAJARAN BERBASISI EDMODO BAGI PESERTA DIDIK DENGAN MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL (TAM)

TEMATIK ◽  
2016 ◽  
Vol 3 (2) ◽  
pp. 51-60
Author(s):  
Yuyun Tresnawati, M.Kom
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Behavioral Intention To Use

Abstrak : Penelitian ini bertujuan untuk memberikan bukti empiris tentang pengaruh sistem pembelajaran berbasis  edmodo terhadap motivasi dan  hasil belajar peserta didik di SMK Negeri 4 Bandung dengan menggunakan TAM (Technologi Acceptance Model).  Penggunaan model TAM didasarkan pada kenyataan bahwa sejauh ini TAM merupakan sebuah konsep yang dianggap paling baik dalam menjelaskan perilaku pengguna terhadap sistem teknologi informasi baru. Penelitian ini berjudul “Analisis Penerimaan Sistem Pembelajaran Berbasis Edmodo Bagi Peserta Didik Dengan Menggunakan Technology Acceptance Model  (Study Kasus  Pada SMKN  4 Bandung)”. Populasi penelitian ini adalah siswa SMK Negeri 4 Bandung kelas XI dan XII rumpun Teknik Informatika. Metode sampling yang digunakan dalam penelitian ini adalah purposive sampling, yang mengambil metode pengambilan sampel dengan didasarkan pada kriteria tertentu. Kriteria sampel penelitian ini adalah siswa yang aktif pada semester ganjil tahun pembelajaran 2015/2016. Analisis multivariat yang dilakukan menggunakan Structural Equation Modeling (SEM) dengan software AMOS (Analysis Of Moment Structure), Hasil penelitian ini membuktikan hanya 5 hipotesis diterima dari total 9 hipotesis yang diajukan. Hanya pada hubungan berikut yang terbukti mempunyai pengaruh positif : a)  Perceived Ease of Use (PEOU) terhadap  Perceived Usefulness (PU),  b) Attitude Toward Using ( ATU) terhadap  Perceived Enjoyment (PE),c) Attitude Toward Using (ATU) terhadap Perceived Usefulness (PU),d) Attitude Toward Using (ATU) terhadap  Perceived Ease of Use (PEOU) e) Attitude Toward Using ( ATU) terhadap   Behavioral Intention to Use (BITU), f) Actual Usage (AU)  terhadap  Behavioral Intention to Use (BITU). Hal ini membuktikan bahwa penggunaan sistem pembelajaran berbasis aplikasi edmodo tidak sepenuhnya dapat dijelaskan oleh Technologi Acceptance Model.

PENERIMAAN PENGGUNA TERHADAP TEKNOLOGI MARKA OPTIK PENANDA JARAK AMAN ANTARKENDARAAN RODA EMPAT

2017 ◽  
Vol 15 (1) ◽  
pp. 1
Author(s):  
Sugiono Sugiono ◽  
Darmawan Napitupulu
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Behavioral Intention To Use

Penelitian ini bertujuan untuk mengetahui sejauh mana penerimaan pengguna terhadap marka optik yang berupa stiker siluet cheetah warna hitam dengan sabuk (stripes) putih dengan lebar tertentu yang dipasang di bagian belakang kendaraan. Stiker ini diperuntukkan membantu para pengemudi kendaraan yang melaju di jalan tol dengan kecepatan 100 km/jam yang membuntuti kendaraan berstiker ini untuk menandai jarak aman 100 m. Ketentuan jarak tersebut ditetapkan oleh peraturan yang berlaku di jalan tol. Pada penelitian ini telah diukur pengaruh faktor kemudahan penggunaan (perceived ease of use) dan faktor kebermanfaatan (perceived usefulness) terhadap minat penggunaan (behavioral intention to use) berdasarkan perspektif pengemudi yang berpengalaman melintasi jalan tol. Metode yang digunakan dalam penelitian ini adalah survey dengan pendekatan TAM (Technology Acceptance Model) dengan total responden adalah 263 tetapi yang valid 257. Hasil penelitian menunjukkan faktor kemudahan penggunaan dan kebermanfaatan berpengaruh positif dan signifikan terhadap minat penggunaan teknologi dimana faktor kemudahan penggunaan lebih besar pengaruhnya dibandingkan dengan faktor kebermanfaatan.

PENGGUNAAN TECHNOLOGY ACCEPTANCE MODEL (TAM) DALAM ANALISIS NIAT PERILAKU PENGGUNAAN INTERNET BANKING PADA MAHASISWA UNIVERSITAS TELKOM

2019 ◽  
Vol 3 (2) ◽  
pp. 215-229
Author(s):  
Rafi Irbah Kusumawati ◽  
Brady Rikumahu
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Internet Banking ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Behavioral Intention To Use

Perkembangan teknologi informasi telah mengubah cara hidup masyarakat. Mereka menginginkan aktivitasnya untuk menjadi lebih cepat, mudah dan aman. Internet banking merupakan salah satu kemajuan teknologi informasi yang digunakan untuk memberikan pelayanan yang lebih baik bagi nasabah, dengan menghubungkan transaksi perbankan dan internet. Tujuan penelitian ini adalah untuk mengetahui pengaruh faktor-faktor pada Technology Acceptance Model (TAM) yaitu perceived ease of use, perceived usefulness, attitude toward use, dan behavioral intention to use layanan internet banking. Penelitian ini menggunakan metode purposive sampling dengan sampel 380 responden di Universitas Telkom. Metode analisis pada penelitian ini adalah Partial Least Square. Hasil dari penelitian ini adalah perceived ease of use berpengaruh positif terhadap perceived usefulness, perceived ease of use berpengaruh positif terhadap attitude toward use, perceived usefulness berpengaruh positif terhadap attitude toward use, perceived usefulness berpengaruh positif terhadap behavioral intention to use, serta attitude toward use berpengaruh positif terhadap behavioral intention to use penggunaan internet banking.

Physicians' Non-Use of Technology

2010 ◽  
Vol 2 (1) ◽  
pp. 1-16 ◽  
Author(s):  
Jon Blue
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Use Of Technology ◽  
Acceptance Model ◽  
Behavioral Intention To Use

Technology Acceptance Theories have been widely applied and quite successful at explaining the behavioral intention to use technology in many organizations. One of the most significant variables in the Technology Acceptance Model is perceived ease of use. The Technology Acceptance Model purports that perceived ease of use contributes to the behavioral intention to use technology. Additionally, the model purports that perceived ease of use is an antecedent of perceived usefulness. In the adoption and use of technology across multiple industries, previous studies show that Technology Acceptance Theories predictions have been incorrect and not consistently supported. Qualitatively studying physicians, it is shown that medical doctors focus on factors not thoroughly investigated or explained in the literature. This study specifically investigates physicians’ behavioral intention to use a Personal Digital Assistant in their work environment and examines why some tested constructs, such as perceived ease of use and perceived usefulness, are not relevant in a health care environment. Plausible solutions to this non-predictability issue, such as technology substitution, are presented.

scholarly journals Analisis Penerimaan Sistem Pembelajaran Berbasis Edmodo Bagi Peserta Didik dengan Menggunakan Technology Acceptance Model (TAM)

2019 ◽  
Vol 1 (1) ◽  
pp. 5-10
Author(s):  
Yuyun Tresnawati
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Behavioral Intention To Use

Penelitian ini bertujuan untuk memberikan bukti empiris tentang pengaruh sistem pembelajaran berbasis edmodo terhadap motivasi dan hasil belajar peserta didik di SMK Negeri 4 Bandung dengan menggunakan TAM (Technologi Acceptance Model). Penggunaan model TAM didasarkan pada kenyataan bahwa sejauh ini TAM merupakan sebuah konsep yang dianggap paling baik dalam menjelaskan perilaku pengguna terhadap sistem teknologi informasi baru. Penelitian ini berjudul “Analisis Penerimaan Sistem Pembelajaran Berbasis Edmodo Bagi Peserta Didik Dengan Menggunakan Technology Acceptance Model (Study Kasus Pada SMKN 4 Bandung)”. Populasi penelitian ini adalah siswa SMK Negeri 4 Bandung kelas XI dan XII rumpun Teknik Informatika. Metode sampling yang digunakan dalam penelitian ini adalah purposive sampling, yang mengambil metode pengambilan sampel dengan didasarkan pada kriteria tertentu. Kriteria sampel penelitian ini adalah siswa yang aktif pada semester ganjil tahun pembelajaran 2015/2016. Analisis multivariat yang dilakukan menggunakan Structural Equation Modeling (SEM) dengan software AMOS (Analysis Of Moment Structure), Hasil penelitian ini membuktikan hanya 5 hipotesis diterima dari total 9 hipotesis yang diajukan. Hanya pada hubungan berikut yang terbukti mempunyai pengaruh positif : a) Perceived Ease of Use (PEOU) terhadap Perceived Usefulness (PU), b) Attitude Toward Using ( ATU) terhadap Perceived Enjoyment (PE),c) Attitude Toward Using (ATU) terhadap Perceived Usefulness (PU),d) Attitude Toward Using (ATU) terhadap Perceived Ease of Use (PEOU) e) Attitude Toward Using (ATU) terhadap Behavioral Intention to Use (BITU), f) Actual Usage (AU) terhadap Behavioral Intention to Use (BITU). Hal ini membuktikan bahwa penggunaan sistem pembelajaran berbasis aplikasi edmodo tidak sepenuhnya dapat dijelaskan oleh Technologi Acceptance Model.

FACTORS AFFECTING THE ADOPTION OF ELECTRONIC MONEY USING TECHNOLOGY ACCEPTANCE MODEL AND THEORY OF PLANNED BEHAVIOR

2019 ◽  
Vol 24 (1) ◽  
pp. 100-113
Author(s):  
Filona ◽  
Misdiyono
Keyword(s):  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Electronic Money ◽  
Factors Affecting ◽  
Acceptance Model

With the rapid growth of information technology, electronic money has played an important and central role in the e-payment. Development of electronic money is able to create a trend less-cash society, which is a society’s behavior using non- cash transactions by utilizing the simplicity offered through electronic transactions. The purpose of this research is to determine the factors affecting the intention to use electronic money. We designed a questionnaire and used it to survey a simple random sampling of people who use of e-money in DKI Jakarta. The actual samples used for the study are 125 respondents. We analyzed the data using Structured Equation Modeling to evaluate the strength of the hypothesized effects. The result of the analysis showed that perceived ease of use has no significant effect on attitudes towards the use of e-money. Perceived ease of use has a significant effect on the perceived usefulness of e-money. Perceived usefulness has no significant effect on the intention to use e-money. Perceived usefulness has a significant effect on attitudes towards the use of e-money. Attitude has a significant effect on the intention to use e-money. Subjective norm has a significant effect on the intention to use e-money. Perceived behavioral control has no significant effect on the intention to use e-money. Keywords: electronic money, technology acceptance model, the theory of planned behavior.

scholarly journals Pengaruh Perceived Usefulness dan Perceived Ease of Use Terhadap Keinginan Wajib Pajak Orang Pribadi Untuk Menggunakan e-Billing Pajak Versi 2

2018 ◽  
Vol 16 (2) ◽  
pp. 224
Author(s):  
Fransiskus Peter Livianto
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Directorate General ◽  
Pros And Cons ◽  
Acceptance Model ◽  
Behavioral Intention To Use

The release of tax e-billing version 2 by the Directorate General of Taxes certainly got the pros and cons of the users. Any change of a certain system is not necessarily accepted by its users. In this case the conventional tax payment system is a paper-based Tax Payment Slip into a more modern Electronic Tax Payment Slip. Various factors can affect a person in the use of a technology, therefore this research would like to examine the factors that might affect the desire of individual taxpayers in the Cirebon City to use the tax e-billing version 2. This study uses the theory of Davis F.D is the Technology Acceptance Model (TAM) this theory is very popular in research about the user perception of technology acceptance. In this study used two independent variables, first is perceived usefulness and the second is perceived ease of use and the dependent variable is behavioral intention to use.The study was conducted by spreading 500 questionnaires to Taxpayer in Cirebon City, and obtained valid questionnaires as many as 435 pieces. The questionnaire obtained will then be tested by means of regression test. In this study perceived usefulness and perceived ease of use significantly affect the desire of individual taxpayers to use the tax e-billing version 2. Abstrak Berbagai faktor dapat mempengaruhi seseorang dalam penggunaan sebuah teknologi, maka dari itu penelitian ini ingin menguji faktor-faktor yang mungkin saja mempengaruhi keinginan Wajib Pajak Orang Pribadi di lingkup Kota Cirebon untuk menggunakan e-billing pajak versi 2. Penelitian ini menggunakan teori dari Davis F.D yaitu Technology Acceptance Model (TAM) yang sangat populer dalam penelitian tentang persepsi pengguna terhadap penerimaan teknologi. Dalam penelitian ini digunakan 2 variabel independen, yaitu perceived usefulness (persepsi kebermanfaatan) dan perceived ease of use (persepsi kemudahan dalam penggunaan) serta variabel dependennya behavioral intention to use (keinginan untuk menggunakan).Penelitian dilakukan dengan menyebar 500 buah kuesioner kepada Wajib Pajak Orang Pribadi yang terdaftar di Kota Cirebon, dan didapatkan kuesioner yang sah sebanyak 435 buah. Kuesioner yang diperoleh selanjutnya akan diuji dengan alat uji regresi. Dalam penelitian ini perceived usefulness dan perceived ease of use secara signifikan mempengaruhi keinginan Wajib Pajak Orang Pribadi untuk menggunakan e-billing pajak versi 2.

Adoption of ICT enabled Agricultural Extension Services through Perceived Economic Wellbeing

2020 ◽  
Vol 16 (3) ◽  
pp. 30-41
Author(s):  
Neena Sinha ◽  
Pranay Verma
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Well Being ◽  
Subjective Norm ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Economic Well Being

This article investigates the technology acceptance factors in the context of information communication technology enabled agricultural extension services. Behavioral intention has always been a consequence of the technology acceptance model. The purpose of this study was to examine if the consequence of adoption be an economic benefit to the customer. It examines how these factors influence perceived economic well-being of such users. A stratified sampling procedure was adopted to obtain data from 325 valid responses from rural Indians using a structured survey instrument. A two step method was applied to analyse the data. First, the measurement model was calibrated for the reliability and validity of constructs. Then, the strength and direction of the hypothesized relationships were investigated by the structural model using structural equation modeling. Users of mobile application were checked for their perceived usefulness, perceived ease of use, subjective norm and attitude for their perceived economic well-being. These four factors, when regressed upon the perceived economic well-being using structural equation modeling predict that all but attitude is significant. This article improvises the extant technology acceptance model by replacing behavioral intention with a perceived economic well-being as a consequence. A consumer who perceives economic benefits is more likely to adopt an innovative product. Marketers can advertise the economic benefits so that the target customers adopt such technologies. By this research, the authors have identified a different outcome for perceived usefulness, perceived ease of use, attitude and subjective norm. A new relationship between the exogenous variables perceived usefulness, perceived ease of use, subjective norm and attitude and the endogenous variable perceived economic well-being is established by this study. Behavioral intention can be replaced by perceived economic well-being as the outcome in the technology acceptance model.

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