scholarly journals Hubungan antara Social Comparison dengan Self Esteem pada Alumni SMA/sederajat Yang Menjalani Gap Year

2021 ◽  
Vol 1 (1) ◽  
pp. 859
Author(s):  
Ibrahim Muhammad Hanifuddin ◽  
Rudi Cahyono
Keyword(s):  
Social Comparison ◽  
Self Esteem ◽  
Gap Year

scholarly journals Self-esteem, social comparison, and Facebook use

2018 ◽  
Vol 14 (4) ◽  
pp. 831-845 ◽  
Author(s):  
Elisa Bergagna ◽  
Stefano Tartaglia
Keyword(s):  
Social Interaction ◽  
Social Comparison ◽  
Technology Use ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Self Esteem ◽  
Self Report ◽  
Individual Traits ◽  
Facebook Use ◽  
The Individual

Facebook use is very popular among young people, but many open issues remain regarding the individual traits that are antecedents of different behaviours enacted online. This study aimed to investigate whether the relationship between self-esteem and the amount of time on Facebook could be mediated by a tendency towards social comparison. Moreover, three different modalities of Facebook use were distinguished, i.e., social interaction, simulation, and search for relations. Because of gender differences in technology use and social comparison, the mediation models were tested separately for males and females. Data were collected by means of a self-report questionnaire with a sample of 250 undergraduate and graduate Italian students (mean age: 22.18 years). The relations were examined empirically by means of four structural equation models. The results revealed the role of orientation to social comparison in mediating the relations between low self-esteem and some indicators of Facebook use, i.e., daily hours on Facebook and the use of Facebook for simulation. For females, the use of Facebook for social interaction was directly influenced by high self-esteem and indirectly influenced by low self-esteem. Globally, the dimension of social comparison on Facebook emerged as more important for females than for males.

Sometimes a celebrity holding a negative public image is the best product endorser

2016 ◽  
Vol 50 (3/4) ◽  
pp. 421-441 ◽  
Author(s):  
Maria Sääksjärvi ◽  
Katarina Hellén ◽  
George Balabanis
Keyword(s):  
Boundary Condition ◽  
Social Comparison ◽  
Self Esteem ◽  
Purchase Intentions ◽  
Public Image ◽  
Celebrity Endorsement ◽  
Negative Effects ◽  
True Self ◽  
Content Type ◽  
Celebrity Endorsers

Purpose The purpose of this paper is to examine women’s reactions to celebrity endorsers holding positive and negative public images and the consequences for purchase intentions of the endorsed product. Design/methodology/approach The paper draws on the social comparison literature and applies the theory of upward and downward comparisons to the celebrity endorsement context. Findings Study 1 shows that exposure to celebrities holding a positive public image decrease consumers’ temporal self-esteem, while celebrities holding a negative public image increase temporal self-esteem. Study 2 suggests that this change in self-esteem transfers to the product depending upon the type of social comparison focus (similarity vs dissimilarity) which people have. Study 3 shows that for consumers low in true self-esteem, i.e. self-esteem based upon a stable foundation, celebrities holding a positive public image decrease purchase intentions. For consumers high in true self-esteem, there was no difference between exposure to celebrities holding a positive and a negative public image for purchase intentions. Study 4 focused on replicating the results found in Studies 1-3 in the context of an achievement celebrity (as opposed to a regular celebrity). The findings in Study 4 provide further support for the results of Studies 1 and 3, and identify expert celebrities as a boundary condition for the effects found in Study 2. Practical implications The results provide evidence suggesting that celebrities holding a negative public image can be used as celebrity endorsers in product categories in which it can be considered helpful to protect women’s self-esteem, such as beauty products or self-expressive products. Originality/value This research contributes to the literature on celebrity endorsement by adding a boundary condition for the effectiveness of celebrity endorsement. According to the results, choosing a positive celebrity can, for some groups, have negative effects on purchase intensions and that a negative celebrity might be the safer choice.

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