scholarly journals Determinants of sales revenue in innovation diffusion effects of Taiwan sports lottery during the FIFA World Cup 2018

Author(s):  
Day Yang Liu ◽  
Wen Chun Tsai ◽  
Pei Leen Liu ◽  
Chung Yi Fang

This article analyzes the factors affecting the sales revenue of sports lottery from the perspective of innovative diffusion theory by system dynamics analysis. With the quantification and simulation of system dynamics, the sales revenue of sports lottery is affected is found. With the daily sales amount during the FIFA World Cup 2018 as samples, six variables (reach frequency, adoption rate, betting among per person per day, advertisement expenditure, advertisement successful rate, and potential bettor increase rate) are used to find out the key factors. According to the simulation result of this study, it indicates that all the variables exert a positive influence on the sales revenue. The magnitude of influence on sales, from large to small, they are betting among per person per day, reach frequency and adoption rate in word-to-mouth, potential bettors increase rate, advertisement expenditure and advertisement successful rate in the advertisement effects. During the FIFA World Cup 2018, advertising effects initiated the diffusion of sports lottery. Compared to the advertising effects, word-to-mouth effects were bigger. In the same situation and with the same resources, Taiwan Sports Lottery, the operator could change the betting among per person per day and change the word-to-mouth advertising with priority. When major matches take place in the future, Taiwan Sports Lottery is suggested to judge if it maintains an optimistic attitude for future growth, it shall begin to promote advertising effects. When more people learn more about the sports lottery, with the diffusion of word-to-mouth advertising, the effects will be most significant.   

2020 ◽  
Vol 42 (1) ◽  
pp. 15-32
Author(s):  
Tugay Karadag ◽  
Coskun Parim ◽  
Erhan Cene

This study aims to determine the best player in each position from among the footballers who played in the 2018 World Cup in Russia. Player statistics for those who played over 200 minutes were obtained from the FIFA official and transfermarkt.com websites. Selected performance variables were then calculated per 100 minutes and the results were normalised. Kruskal Wallis H and Bonferroni Tests were used to determine the weights of the variables before the analysis. As the variables will have different values according to the players’ positions, the weights for each position were calculated separately. Finally, the performances of the players on the basis of the variables used were ranked for each position using the TOPSIS method. A second analysis was undertaken including only those players whose ages were under 28 and goalkeepers whose ages were under 32. The purpose of this analysis was to identify players with potential that had been largely unrecognised up until the tournament. It was found that both the teams selected in this way were dominated by players from European clubs. Ninety-two percent of the top sixty players in the analysis were playing in European leagues with 85% playing in Spain, England, Italy, Germany, France or Russia.


2021 ◽  
Vol 55 (1) ◽  
Author(s):  
Paula Zamora ◽  
César Mantilla ◽  
Mariana Blanco

AbstractWe conducted an audit experiment to examine whether street vendors in Bogotá (Colombia) exert price discrimination based on buyers’ attributes, such as gender and nationality, and based on product characteristics, such as the increasing marginal valuation of items needed to complete a collection. We exploited the seasonal demand for album stickers related to the FIFA World Cup Russia 2018. In our within-subjects design, experimenters carried out in-person audits and quoted a pre-determined list of missing stickers. They interacted with 59 sticker vendors located in five geographic clusters and collected 287 vendor–buyer interactions. We find that prices quoted to foreign buyers are higher than prices quoted to Colombian buyers. By contrast, we do neither find evidence supporting direct gender-based discrimination, nor that vendors charge a higher price per sticker when the list of missing stickers is shorter. We complement the study with a qualitative analysis based on interviews that reveal vendors’ pricing strategies, their awareness of price discrimination, and the trade of counterfeits. The qualitative results suggest that price discrimination appears to be unconscious.


Author(s):  
Stuart Kirby ◽  
Nathan Birdsall

This study examines whether increases in incidents of female domestic abuse occur during FIFA world cup tournaments, in countries, other than the UK. Columbian medical records providing national daily counts, relating to Violence Against Women (VAW) and females subject to Intimate Partner Violence (IPV), across two world cup tournaments (2014/2018) were analysed. The number of medical examinations rose by 43% (VAW) and 39% (IPV) during the 2014 Columbia match days, and 26% (VAW) and 27% (IPV) during the 2018 match days, when compared to non-match days (p < .001). The increases were higher on a weekend and when winning, rather than losing.


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