Effects of Customer Orientation, Belief of Patient Activation and Professional Self-concept on Caring Behaviors of Nurses in Comprehensive Nursing Care Units

Objectives: The purpose of this study is to investigate the effects of customer orientation, professional self-concept and belief of patient activation on caring behaviors of nurses in comprehensive nursing care units.Methods: The data were collected from 141 nurses in the comprehensive nursing care units of the general hospital in D-City using structured questionnaire from August 1 to August 30, 2019. Statistical analysis was performed using the IBM SPSS Statistics 25.0 program.Results: In regression analysis, the higher customer orientation (β=0.49) and belief of patient activation (β=0.33), the more the work period in clinical careers in current unit (β=0.17) and the higher professional self-concept (β=0.15), the more the caring behaviors are affected. This analysis showed 81.3% explanatory power.Conclusions: This study reveals that caring behaviors of nurses in the comprehensive nursing care units can be enhanced through the improvement of the customer orientation, belief of patient activation and professional self-concept. Therefore, this study suggests that the development and application of education programs to enhance customer orientation, professional self-concept and belief of patient activation is required for increasing the quality of nursing care and patient satisfaction with caring behaviors.