An Impact of Skin Care Service Quality on Perceived Reciprocity and Long-term Relationship Orientation

2020 ◽  
Vol 14 (3) ◽  
pp. 411-419
Author(s):  
In-Sun Jeong ◽  
Mi-Seo Hwang ◽  
Jeong-Yeon Park
2018 ◽  
Vol 11 (1) ◽  
Author(s):  
Nasiatul Aisyah Salim

ABSTRACTBackground: The competitive and dynamic market conditions in hospitals need to understand market structure and develop a relationship with various actors. Without trust, a relationship will not last in the long term. An important foundation in a relationship is trust. In addition, high levels of trust and commitment can maintain customer and organizational profitability. Objective: To know the influence of trust on customer commitment on skin care service of PKU Muhammadiyah Hospital Yogyakarta Methods: Type of analytic research with cross sectional analytic design. Research subjects were 100 respondents. The data were collected by questionnaire. Data were analyzed by simple linear regression.Result: indicates that there is an influence between trust on commitment due to significant value  (p) 0,000 < 0.05. The value of R 2 of 0.421 which means that the commitment can be explained by the confidence variable of 42.1%. While the remaining 57.9 % is explained by other variables. Conclusion: Trust has a significant effect on customer commitment. So that the higher the customer's trust will be the higher the customer commitment on skin care service at RS PKU Muhammadiyah Yogyakarta


2019 ◽  
Vol 10 (1) ◽  
pp. 85 ◽  
Author(s):  
Shun-Hsing Chen ◽  
Fan-Yun Pai ◽  
Tsu-Ming Yeh

The present study integrates the importance–satisfaction (I-S) model and service quality performance matrix (SQPM) to examine long-term care (LTC) service demands and satisfaction improvement. Many scholars have used a single model to explore project improvement. Each model has advantages, but we think they are too subjective and suggest that it is best to integrate models to determine what should be improved. We established quality attributes of service demands based on more than two sessions of discussions and expert consultations with LTC service users (older adults). The final questionnaire was divided into three parts: a demand survey, satisfaction survey, and demographics survey, and 292 valid questionnaires were collected. The questionnaire items were summarized with means and standard deviations. In this study, if only the I-S model was used to examine LTC in Taiwan, then seven service elements of the system would need to be improved. However, if only the SQPM method was used, then 16 service elements would need to be improved. Only seven service elements were identified by both methods. When time and resources are limited, it is not feasible to take comprehensiveness into account. When many projects must be improved and it is impossible to implement them at the same time, improvement priorities need to be developed. Taiwan lacks sufficient LTC resources, so it is impossible to provide enough resources for all those who need care. To use resources efficiently, the I-S model and SQPM were integrated in this study to identify areas for improvement.


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