An Exploratory Study on the Advertising Skepticism and Avoiding of Youtube Users based on Media Platform

2020 ◽  
Vol 14 (6) ◽  
pp. 61-76
Author(s):  
Min-Jae Sun ◽  
Joon-Seok Kim ◽  
Woon-Bong Na
Keyword(s):  
Exploratory Study ◽  
Media Platform ◽  
Advertising Skepticism

A Phenomenological Investigation Into How Twitter Has Changed the Nature of Sport Media Relations

2013 ◽  
Vol 6 (4) ◽  
pp. 394-408 ◽  
Author(s):  
Chris Gibbs ◽  
Richard Haynes
Keyword(s):  
Lived Experience ◽  
Exploratory Study ◽  
Phenomenological Method ◽  
Media Relations ◽  
Sport Media ◽  
Job Functions ◽  
Semistructured Interviews ◽  
Media Platform ◽  
Media Professionals

This article uses the phenomenological method to explain how Twitter has changed the nature of sport media relations. The research was based on semistructured interviews with 18 Canadian and U.S. sport media professionals having an average 16 yr of experience. This exploratory study uses the lived experience of sport media professionals to identify 3 clusters that help explain how Twitter has changed the nature of sport media relations: media landscape, “mechanical” job functions, and sport media relations. The results of this research are significant because they help explain how the practices and norms related to the role of sport media relations are changing as a result of Twitter. This research presents a new argument: that Twitter has flattened the sport hierarchy and could be considered the most influential social-media platform in sport today.

scholarly journals An exploratory study of social media users’ engagement with COVID-19 vaccine-related content

F1000Research ◽  
2021 ◽  
Vol 10 ◽  
pp. 236
Author(s):  
Md. Sayeed Al-Zaman
Keyword(s):  
Social Media ◽  
Exploratory Study ◽  
Academic Research ◽  
Negative Attitude ◽  
Communication Climate ◽  
Public Health Communication ◽  
Related Information ◽  
Health Related ◽  
Unexplored Area ◽  
Media Platform

Background: Facebook, as the world’s most popular social media platform, has been playing various important roles throughout the COVID-19 pandemic, allowing users to produce and share health-related information that both eases and complicates public health communication. However, the characteristics of vaccine-related Facebook content and users’ reaction to the vaccine issue has been an unexplored area to date. Methods: To fill the previous knowledge-gap, this exploratory study wants to understand the communication climate of Facebook on the COVID-19 vaccine issue, including the nature of dominant content and users’ engagement patterns with them. Therefore, the study analyzes the 10,000 most popular Facebook posts with the highest interactions on the vaccine issue. Results: The results show that Facebook users prioritize more vaccine-related news links (71.22%) over other content. The declining interactions on the issue suggests that interaction growth mainly depends on positive news on the vaccine. Finally, users’ reaction to the vaccine issue is dominantly positive, though they may show a highly negative attitude toward vaccine misinformation. Conclusions: A few limitations and strengths of this study are discussed along with values and implications. This study for the first time analyzes Bangla language-based Facebook content related to the COVID-19 vaccine issue, which is largely overlooked in global academic research.

scholarly journals An exploratory study of social media users’ engagement with COVID-19 vaccine-related content

F1000Research ◽  
2021 ◽  
Vol 10 ◽  
pp. 236
Author(s):  
Md. Sayeed Al-Zaman
Keyword(s):  
Social Media ◽  
Exploratory Study ◽  
Academic Research ◽  
Negative Attitude ◽  
Communication Climate ◽  
Public Health Communication ◽  
Related Information ◽  
Health Related ◽  
Unexplored Area ◽  
Media Platform

Background: Facebook, as the world’s most popular social media platform, has been playing various important roles throughout the COVID-19 pandemic, allowing users to produce and share health-related information that both eases and complicates public health communication. However, the characteristics of vaccine-related Facebook content and users’ reaction to the vaccine issue has been an unexplored area to date. Methods: To fill the previous knowledge-gap, this exploratory study wants to understand the communication climate of Facebook on the COVID-19 vaccine issue, including the nature of dominant content and users’ engagement patterns with them. Therefore, the study analyzes the 10,000 most popular Facebook posts with the highest interactions on the vaccine issue. Results: The results show that Facebook users prioritize more vaccine-related news links (71.22%) over other content. The declining interactions on the issue suggests that interaction growth mainly depends on positive news on the vaccine. Finally, users’ reaction to the vaccine issue is dominantly positive, though they may show a highly negative attitude toward vaccine misinformation. Conclusions: A few limitations and strengths of this study are discussed along with values and implications. This study for the first time analyzes Bangla language-based Facebook content related to the COVID-19 vaccine issue, which is largely overlooked in global academic research.

scholarly journals An exploratory study of social media users’ engagement with COVID-19 vaccine-related content

F1000Research ◽  
2021 ◽  
Vol 10 ◽  
pp. 236
Author(s):  
Md. Sayeed Al-Zaman
Keyword(s):  
Social Media ◽  
Exploratory Study ◽  
Academic Research ◽  
Negative Attitude ◽  
Communication Climate ◽  
Public Health Communication ◽  
Related Information ◽  
Health Related ◽  
Unexplored Area ◽  
Media Platform

Background: Facebook, as the world’s most popular social media platform, has been playing various important roles throughout the COVID-19 pandemic, allowing users to produce and share health-related information that both eases and complicates public health communication. However, the characteristics of vaccine-related Facebook content and users’ reaction to the vaccine issue has been an unexplored area to date. Methods: To fill the previous knowledge-gap, this exploratory study wants to understand the communication climate of Facebook on the COVID-19 vaccine issue, including the nature of dominant content and users’ engagement patterns with them. Therefore, the study analyzes the 10,000 most popular Facebook posts with the highest interactions on the vaccine issue. Results: The results show that Facebook users prioritize more vaccine-related news links (71.22%) over other content. The declining interactions on the issue suggests that interaction growth mainly depends on positive news on the vaccine. Finally, users’ reaction to the vaccine issue is dominantly positive, though they may show a highly negative attitude toward vaccine misinformation. Conclusions: A few limitations and strengths of this study are discussed along with values and implications. This study for the first time analyzes Bangla language-based Facebook content related to the COVID-19 vaccine issue, which is largely overlooked in global academic research.

Classifying Disfluencies in Preschool- and School-Age Spanish–English Bilinguals Who Do Not Stutter: An Exploratory Study

2020 ◽  
Vol 5 (1) ◽  
pp. 119-130
Author(s):  
Raúl Rojas ◽  
Farzan Irani
Keyword(s):  
Exploratory Study ◽  
Evidence Base ◽  
Medium Effect ◽  
Bilingual Children ◽  
Linear Regression Models ◽  
Cross Sectional ◽  
Total Percentage ◽  
Narrative Production ◽  
Language Measures ◽  
Mean Length Of Utterance

Purpose This exploratory study examined the language skills and the type and frequency of disfluencies in the spoken narrative production of Spanish–English bilingual children who do not stutter. Method A cross-sectional sample of 29 bilingual students (16 boys and 13 girls) enrolled in grades prekindergarten through Grade 4 produced a total of 58 narrative retell language samples in English and Spanish. Key outcome measures in each language included the percentage of normal (%ND) and stuttering-like (%SLD) disfluencies, percentage of words in mazes (%MzWds), number of total words, number of different words, and mean length of utterance in words. Results Cross-linguistic, pairwise comparisons revealed significant differences with medium effect sizes for %ND and %MzWds (both lower for English) as well as for number of different words (lower for Spanish). On average, the total percentage of mazed words was higher than 10% in both languages, a pattern driven primarily by %ND; %SLDs were below 1% in both languages. Multiple linear regression models for %ND and %SLD in each language indicated that %MzWds was the primary predictor across languages beyond other language measures and demographic variables. Conclusions The findings extend the evidence base with regard to the frequency and type of disfluencies that can be expected in bilingual children who do not stutter in grades prekindergarten to Grade 4. The data indicate that %MzWds and %ND can similarly index the normal disfluencies of bilingual children during narrative production. The potential clinical implications of the findings from this study are discussed.

An exploratory study from the patients' perspective of living with allergies

1997 ◽  
Vol 6 (5) ◽  
pp. 371-377
Author(s):  
Wendy Zernike ◽  
Tracie Corish ◽  
Sylvia Henderson
Keyword(s):  
Exploratory Study ◽  
Patients Perspective
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