scholarly journals The perception of using social media – a comparison of entrepreneurs implementing CSR in managerial practice and other entrepreneurs in selected V4 countries

2021 ◽  
Vol 5 (2) ◽  
pp. 191-203
Author(s):  
Zdenko Metzker ◽  
Jaroslav Belas ◽  
John Amoah
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Business Environment ◽  
Socially Responsible ◽  
Corporate Growth ◽  
Statistical Hypotheses ◽  
Potential Benefits ◽  
Use Of Social Media ◽  
Corporate Social

The article aims to identify the perception of issues related to the use of social media in the business environment of small and medium-sized enterprises in the Czech Republic, Hungary, and Poland. The authors chose the concept of comparing entrepreneurs who implement corporate social responsibility with other interviewed entrepreneurs. An interesting comparison was made from the collected data. The article is based on a questionnaire survey of 1217 respondents. The study was conducted from September 2019 to January 2020. The chi-quadrat test and z-score were used to evaluate statistical hypotheses. The results showed that Czech entrepreneurs implementing corporate social responsibility have more negative answers than the surveyed entrepreneurs in other countries. Thus, less than 28% of Czech corporate social responsibility entrepreneurs agree that social media helps increase corporate growth, while in Poland – up to 49%. As many as 53% of corporate social responsibility entrepreneurs in Hungary and Poland agreed that social media could respond more flexibly to market developments. Czech entrepreneurs were lagging behind 35% of them. The results showed no statistically significant differences in all research questions regarding entrepreneurs without the implemented CSR concept. The article results suggested that Czech CSR entrepreneurs did not see the potential benefits of social media use. Although the study focuses only on 3 central European countries, the results are not generalizable. However, they are useful for those who promote positive impacts on companies through the social networks and organizations that promote corporate social responsibility. One of the tools for transparent communication with customers/suppliers could be by communication via social media. The study's findings could further help other entrepreneurs consider the benefits of social media in doing socially responsible business.

scholarly journals The communication of corporate social responsibility practices through social media channels

2018 ◽  
Vol 14 (1) ◽  
pp. 34-49 ◽  
Author(s):  
Silvia Testarmata ◽  
Fabio Fortuna ◽  
Mirella Ciaburri
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Disclosure ◽  
Socially Responsible ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Media Channels ◽  
Corporate Social ◽  
Social And Environmental Impacts

Corporations are rapidly expanding their use of social media in corporate disclosure, and many firms are now entering into a virtual dialogue with stakeholders to communicate their economic, social and environmental impacts on society. However, the use of social media as a form of dissemination in communicating corporate social responsibility still remains an under-investigated research topic. Stemming from these considerations, the purpose of the paper is to analyse how companies are using social media platforms to disclose the corporate social responsibility practices in order to engage stakeholders in compelling and on-going virtual dialogs, comparing how Socially Responsible and Not Socially Responsible companies use social media platforms to communicate their corporate social responsibility initiatives and interventions. The analysis supports the current calls for innovative forms for corporate disclosure and provides empirical evidence on the corporate use of social media for communicating CSR practices, using a sample of Italian Listed companies.

scholarly journals Social Media Marketing Effects On Corporate Social Responsibility

2013 ◽  
Vol 12 (1) ◽  
pp. 61 ◽  
Author(s):  
Christina B. Curley ◽  
Nadia Abgrab Noormohamed
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Strategic Plan ◽  
Social Media Marketing ◽  
Socially Responsible ◽  
Innovative Methods ◽  
Corporate Social ◽  
Serving Society

Todays customers are marketing representatives, product designers, intimate and privileged friends of the company, and de facto managers sitting in at a corporate retreat; they are major stakeholders who bring the concept of corporate social responsibility to the forefront. Since sustainability, connection with community and serving society are expectations consumers require from companies from which they buy, work, and invest; companies must continually look for innovative methods to communicate their alignment of socially responsible policies into their strategic plan. While such concepts are rooted in a collaborative mission, social media marketing is a natural platform for cultivating and instilling such corporate messages.

scholarly journals Corporate Social Responsibility Engagement through Social Media. Evidence from the University of Salerno

2021 ◽  
Vol 11 (4) ◽  
pp. 147
Author(s):  
Benedetta Esposito ◽  
Maria Rosaria Sessa ◽  
Daniela Sica ◽  
Ornella Malandrino
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Online Communication ◽  
Csr Strategies ◽  
Online Communication Tools ◽  
Use Of Social Media ◽  
Csr Disclosure ◽  
Corporate Social ◽  
The University

Over the last few decades, stakeholders’ growing attention towards social and environmental issues has challenged universities’ traditional accountability boundaries, imposing the adoption of innovative reporting tools that facilitate stakeholders’ engagement in Corporate Social Responsibility (CSR) practices and performances. Against this backdrop, online communication tools, such as websites and social media platforms, have gained momentum as a pivotal means to increase dialogue with the myriad of stakeholders, especially during the pandemic period, as it has dramatically reduced physical interactions. Based on these premises, this study aims to dive deep into the use of social media to communicate CSR strategies in the university context by exploring the case of the University of Salerno. To this end, all posts published by the University of Salerno’s official Twitter account from 2015 to 2021 have been extracted and analyzed. Accordingly, the degree of interactions with stakeholders and the communication direction and balance level have been examined based on Carroll’s pyramid. Findings show a higher level of engagement for CSR posts and, in particular, for the philanthropic dimension. Results also highlight that, during the COVID-19 pandemic, the University of Salerno has empowered CSR disclosure through Twitter. The methodology adopted could be replicated for other universities to understand better how public universities use social media to involve a broader range of stakeholders in their CSR practices.

scholarly journals Some Aspects of Corporate Social Responsibility and Company Reputation

2021 ◽  
Author(s):  
Biljana Chroneos Krasavac ◽  
Ema Karamata ◽  
Jasna Soldić-Aleksić ◽  
Katica Radosavljević
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Reputation ◽  
Business Environment ◽  
Socially Responsible ◽  
Coefficient Of Correlation ◽  
Business Results ◽  
Company Reputation ◽  
Responsible Behaviour ◽  
Corporate Social

Research question: This paper examines some aspects of corporate social responsibility (CSR) and company reputation (CR) in the Serbian business environment during the COVID-19 pandemic. Motivation: The survival, growth and development of companies in the current business environment are conditioned by their capability to reach socially responsible decisions and carry out activities that meet the expectations of different stakeholders. The main motive for this research has stemmed from the current global corona virus pandemic and the way this state of affairs has affected socially responsible behaviour of companies. The research of activities Serbian companies carried out in the time of crisis prompted us to explore the possible relationship between corporate social responsibility and its effects on corporate reputation, and consequently business results. Research idea: An empirical research has been conducted with the view to investigate the position of the public on the importance and impact of CSR on corporate reputation, and also to determine the key factors that guide the decisions of people living in the Republic of Serbia to shop, bearing in mind the socially responsible behaviour of companies. Data: The sample included 173 respondents, the number that allowed valid conclusions. The questionnaire was anonymous; all the respondents were residents of Serbia with access to the internet and willing to fill in the questionnaire, either by following the link advertised on social media or replying to the e-mail. Tools: The gathered data were processed and analysed using descriptive and explorative statistics. Research hypotheses were tested by: Frequency tables, Crosstable procedures, Paired Samples t-test, Spearman`s coefficient of correlation, Chi-square test, and Phi coefficient of correlation, resulting in conclusions and corresponding suggestions. Findings: Respondents perceive companies as social actors driven not only by profit, but by the interest of the community and their business environment. They believe companies can assume their responsibilities through different aspects of doing business, especially by contributing to the improvement of their consumer’s lifestyle. The majority of respondents tend to buy from companies they perceive as socially responsible from the point of view of further development of the society and their ethical behaviour towards the community.  Contribution: The findings can encourage the company’s management to direct their financial and organizational resources into the better management of the CSR, especially during the crisis, because solidarity and care for the most vulnerable part of the population lead to an improvement in the reputation and business results of a company.

Twitter and corporate social responsibility

2015 ◽  
Vol 31 (7) ◽  
pp. 35-37
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Network ◽  
Social Responsibility ◽  
Relationship Management ◽  
News Medium ◽  
Full Potential ◽  
Content Type ◽  
Use Of Social Media ◽  
Corporate Social

Purpose – To examine the use of Twitter by companies for corporate social responsibility (CSR) communications and the management of relationships with stakeholders. Design/methodology/approach – Defines three communication strategies for one-way or two-way communication and assesses their value for relationship management. Uses social network analysis to evaluate Twitter use for CSR communication. Findings – Isn’t technology marvelous? Once upon a time – a decade or so ago – companies mainly talked to stakeholders as a whole, usually about the things they wanted to tell them. Now social media have given each of us the opportunity to have individual discussions with them about things that matter to us. But just because the technology’s available, doesn’t mean companies have to use it – and some seem strangely reluctant to engage in one-to-one dialogue, particularly in areas like CSR. Practical implications – Concludes that companies remain cautious in their use of social media to communicate their CSR activities and that few exploit Twitter’s full potential for relationship management. Social implications – Asks if more corporations will use social media for interactive dialogue and relationship management or if they will continue to treat Twitter as a news medium rather than a social network. Originality/value – Presents empirical evidence showing how – and how intensively – companies are using Twitter to communicate with stakeholders interested in CSR.

scholarly journals La Communication Numérique Sur La RSO Dans Le Milieu Hospitalier

2017 ◽  
Vol 13 (8) ◽  
pp. 134
Author(s):  
Jebari Bouchra
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Private Sector ◽  
Digital Communication ◽  
Health Sector ◽  
Socially Responsible ◽  
Csr Strategy ◽  
Size Type ◽  
Corporate Social

Mainly associated with the private sector, Corporate Social Responsibility -CSR- can also play a big and important role for public organizations; regardless of their size, type, orientation(s) or mission(s), these organizations tend to pursue more and more effective initiatives in order to be socially responsible. In health sector, hospital centers are organizations where “social” is part of their basic missions, two more aspects “environmental” and “economic” can be added in order to establish CSR basis, combining these aspects through an effective communication should be at the heart of any CSR strategy. In order to study CSR content communicated online through official moroccan hospital centers’ websites and social media, we conducted this study by using different indicators from various analysis grids related to the key areas of our research (CSR, health and communication). Opting for digital communication via websites and social media can be a useful and practical way to help hospital centers be socially responsible.

scholarly journals Effect of macroeconomic business environment on the development of corporate social responsibility in Baltic Countries and Slovakia

2018 ◽  
Vol 9 (3) ◽  
pp. 477-492 ◽  
Author(s):  
Emilia Krajnakova ◽  
Valentinas Navickas ◽  
Rima Kontautiene
Keyword(s):  
Corporate Social Responsibility ◽  
Statistical Analysis ◽  
Social Responsibility ◽  
Value Added ◽  
Secondary Data ◽  
Business Environment ◽  
Data Availability ◽  
Socially Responsible ◽  
Baltic Countries ◽  
Corporate Social

Research background: Fluctuations in economic activity forced companies to change the traditional methods of organization and management and to search for new tools, knowledge, resources and competences in order to strengthen their positions. This has particularly intensified debates on corporate social responsibility (CSR) not only between business people, but also between pieces of research,  industry leaders and government representatives. The ongoing global ecologic crisis quickened discussions about how the alternation of macroeconomic business environment influences the development of CSR. Purpose of the article: The aim of this paper is to investigate how the changes in macroeconomic business environment influence the development of socially responsible activities in Baltic Countries and Slovakia. Methods: A statistical analysis of secondary data was used in order to reanalyse the data for the purpose of gaining new insights. The objectives of statistical analysis in this paper were twofold: firstly, to identify the challenges in macroeconomic business environment; secondly, to explore the development of socially responsible activities in different countries. The research period covered the years 2006–2016. The choice of this period is determined by data availability. Findings & Value added: The authors found that economic conditions may diversely affect the development of different dimensions of CSR. Even in unfavourable macroeconomic conditions companies continue to be involved in socially responsible actions because of long-run CSR benefits. The analysis is useful at an international level because it justified the development of socially responsible businesses in Estonia, Latvia, Lithuania and Slovakia, and has provided an opportunity to assess the tendencies of CSR development during the different period of economic cycle.

scholarly journals Does the Use of Social Media Tools in Classrooms Increase Student Commitment to Corporate Social Responsibility?

2020 ◽  
Vol 11 ◽  
Author(s):  
Sara Rodríguez-Gómez ◽  
Raquel Garde-Sánchez ◽  
María Lourdes Arco-Castro ◽  
María Victoria López-Pérez
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Web 2.0 ◽  
Managerial Implication ◽  
First Year Students ◽  
Theoretical Contribution ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Corporate Social

There is an increasing demand for ethical and Corporate Social Responsibility (CSR) practices by companies. This competence has to be introduced in students’ training in business degree programs, and a check must then be done to determine if the students have come to appreciate the importance of CSR commitments. Using the framework of Stakeholders Theory, this work aims to examine students’ perceptions of ethical and CSR practices and commitment to different stakeholders, as well as the factors that lead students to act in a socially responsible way. Furthermore, we hope to identify how the perception of CSR can be improved when Web 2.0 and social media tools that have proven effective in transmitting emotions and values are used in classrooms to teach these ideas. To this end, a survey was carried out in the year 2019 with 1,030 first-year students; it was administered at the beginning of the semester and also at the end of the semester after the training activities had been carried out. The main finding of the research is that students start with the belief that ethics and CSR are developed for reasons of image and legitimacy; however, after receiving training on these topics through tools that take into account emotions and values, they start to value the importance of the company as an agent of social change. The main practical and managerial implication is that methods based on Web 2.0 and social media tools are useful to teach ethics and CSR; the theoretical contribution is that students take into account the welfare of others. This finding contributes to Stakeholder Theory in a higher education context.

scholarly journals The Influence of Corporate Social Responsibility (CSR) and Social Media on the Strategy Formulation Process

2020 ◽  
Vol 12 (15) ◽  
pp. 6057 ◽  
Author(s):  
Gordon Bowen ◽  
Dominic Appiah ◽  
Sebastian Okafor
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Strategic Planning ◽  
Social Responsibility ◽  
Planning Process ◽  
Current Theory ◽  
Business Environment ◽  
Strategy Formulation ◽  
Strategic Planning Process ◽  
Corporate Social

The current theory on strategy formulation is based significantly on environmental analysis and leveraging strategic capability. There is limited understanding of how corporate social responsibility (CSR) and social media strategies could develop the strategy formulation to improve strategic outcomes. The input into the strategic formulation process does not tend to take account of customers’ inclination for CSR practices and policies. This is particularly important for consumers who can spurn organisations that do not incorporate ethical practices in their core values. The paper aims to show that social media is an inclusive tool, because of the duplex communication techniques that enhance it, and CSR is complementary to building a robust strategic planning process. The methodology is a qualitative case study using a reflective perspective based on a complete participant role. The results demonstrate that there are challenges in operating a strategic planning process that is situated in an uncertain, volatile and dynamic business environment; it requires an integrated partnership between the inter-organisational actors and other stakeholders. Social media is the integrator of resources and CSR helps to build relationships, acting as a reinforcer of trust.

scholarly journals Campaign participation, spreading electronic word of mouth, purchase: how to optimise corporate social responsibility, CSR, effectiveness via social media?

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Svetlana Bialkova ◽  
Stephanie Te Paske
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Online Survey ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Socially Responsible ◽  
Content Type ◽  
And Performance ◽  
Corporate Social

PurposeThe purpose of this paper is to investigate how to optimise corporate social responsibility (CSR) when communicating via social media. In particular, the communication type, cause proximity and CSR motives are addressed facing the increased demand for transparency and the grown consumers' expectations towards socially responsible brands.Design/methodology/approachOnline survey was developed, based on a profound literature review and a field research we did on the actual social media behaviour of socially responsible brands. Consumers attitudes and behavioural reactions in terms of willingness to participate in a campaign, to spread e-WOM and to purchase were investigated, as a function of CSR motives (value vs performance vs value and performance) and cause proximity (national vs international), respectively, with monologue (study 1) and dialogue communication type (study 2).FindingsCause proximity enhanced the campaign participation, and this effect was pronounced for both, monologue and dialogue type of communication. CSR motives modulated the willingness to spread electronic word-of-mouth, and this holds for both, monologue and dialogue communication. Attitudes and purchase intention were highest when value- and performance-driven motives were communicated, but these effects appeared only when the message was in a dialogue form of communication. Message credibility and CSR motives credibility perception further modulated consumers response.Practical implicationsThe outcomes could be used in developing marketing (communication) strategies leading to values and revenues optimisation.Originality/valueThe results are discussed in a framework of how CSR resonates via social media.

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