scholarly journals The communication of corporate social responsibility practices through social media channels

2018 ◽  
Vol 14 (1) ◽  
pp. 34-49 ◽  
Author(s):  
Silvia Testarmata ◽  
Fabio Fortuna ◽  
Mirella Ciaburri
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Disclosure ◽  
Socially Responsible ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Media Channels ◽  
Corporate Social ◽  
Social And Environmental Impacts

Corporations are rapidly expanding their use of social media in corporate disclosure, and many firms are now entering into a virtual dialogue with stakeholders to communicate their economic, social and environmental impacts on society. However, the use of social media as a form of dissemination in communicating corporate social responsibility still remains an under-investigated research topic. Stemming from these considerations, the purpose of the paper is to analyse how companies are using social media platforms to disclose the corporate social responsibility practices in order to engage stakeholders in compelling and on-going virtual dialogs, comparing how Socially Responsible and Not Socially Responsible companies use social media platforms to communicate their corporate social responsibility initiatives and interventions. The analysis supports the current calls for innovative forms for corporate disclosure and provides empirical evidence on the corporate use of social media for communicating CSR practices, using a sample of Italian Listed companies.

scholarly journals The perception of using social media – a comparison of entrepreneurs implementing CSR in managerial practice and other entrepreneurs in selected V4 countries

2021 ◽  
Vol 5 (2) ◽  
pp. 191-203
Author(s):  
Zdenko Metzker ◽  
Jaroslav Belas ◽  
John Amoah
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Business Environment ◽  
Socially Responsible ◽  
Corporate Growth ◽  
Statistical Hypotheses ◽  
Potential Benefits ◽  
Use Of Social Media ◽  
Corporate Social

The article aims to identify the perception of issues related to the use of social media in the business environment of small and medium-sized enterprises in the Czech Republic, Hungary, and Poland. The authors chose the concept of comparing entrepreneurs who implement corporate social responsibility with other interviewed entrepreneurs. An interesting comparison was made from the collected data. The article is based on a questionnaire survey of 1217 respondents. The study was conducted from September 2019 to January 2020. The chi-quadrat test and z-score were used to evaluate statistical hypotheses. The results showed that Czech entrepreneurs implementing corporate social responsibility have more negative answers than the surveyed entrepreneurs in other countries. Thus, less than 28% of Czech corporate social responsibility entrepreneurs agree that social media helps increase corporate growth, while in Poland – up to 49%. As many as 53% of corporate social responsibility entrepreneurs in Hungary and Poland agreed that social media could respond more flexibly to market developments. Czech entrepreneurs were lagging behind 35% of them. The results showed no statistically significant differences in all research questions regarding entrepreneurs without the implemented CSR concept. The article results suggested that Czech CSR entrepreneurs did not see the potential benefits of social media use. Although the study focuses only on 3 central European countries, the results are not generalizable. However, they are useful for those who promote positive impacts on companies through the social networks and organizations that promote corporate social responsibility. One of the tools for transparent communication with customers/suppliers could be by communication via social media. The study's findings could further help other entrepreneurs consider the benefits of social media in doing socially responsible business.

scholarly journals Social Media Marketing Effects On Corporate Social Responsibility

2013 ◽  
Vol 12 (1) ◽  
pp. 61 ◽  
Author(s):  
Christina B. Curley ◽  
Nadia Abgrab Noormohamed
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Strategic Plan ◽  
Social Media Marketing ◽  
Socially Responsible ◽  
Innovative Methods ◽  
Corporate Social ◽  
Serving Society

Todays customers are marketing representatives, product designers, intimate and privileged friends of the company, and de facto managers sitting in at a corporate retreat; they are major stakeholders who bring the concept of corporate social responsibility to the forefront. Since sustainability, connection with community and serving society are expectations consumers require from companies from which they buy, work, and invest; companies must continually look for innovative methods to communicate their alignment of socially responsible policies into their strategic plan. While such concepts are rooted in a collaborative mission, social media marketing is a natural platform for cultivating and instilling such corporate messages.

The Antecedents of Consumer Engagement in CSR Communication in Social Media

2022 ◽  
pp. 264-292
Author(s):  
Mansour Alraja ◽  
Mohamed Hamdoun
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Reasoned Action ◽  
Positive Influence ◽  
Study Data ◽  
Moral Norms ◽  
Social Media Platforms ◽  
Corporate Social ◽  
The Relationship

This study aims to explore the ways in which targeted consumers engage with corporate social responsibility (CSR) activities on social media platforms, specifically when discussing their opinions and experiences regarding the CSR activities of their favorite brands. Therefore, the variable moral norms were integrated in the theory of reasoned action. The study data about consumers' engagement (CE) in corporate social responsibility communication (CSRC) over social media (SM) platforms—electronic word of mouth, or e-WoM—was collected from 290 actual engaged consumers in online ordering and involved in social media groups. The findings confirmed that the antecedent factors (consumers' attitudes, subjective norms, and moral norms) have a positive influence on consumers' intention to use e-WoM, while no effect was found on CE in CSRC in SM. Furthermore, e-WoM was found to have direct significant impact on CE in CSRC in SM as it mediates the relationship between the antecedent factors and CE in CSRC in SM.

scholarly journals Corporate Social Responsibility Engagement through Social Media. Evidence from the University of Salerno

2021 ◽  
Vol 11 (4) ◽  
pp. 147
Author(s):  
Benedetta Esposito ◽  
Maria Rosaria Sessa ◽  
Daniela Sica ◽  
Ornella Malandrino
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Online Communication ◽  
Csr Strategies ◽  
Online Communication Tools ◽  
Use Of Social Media ◽  
Csr Disclosure ◽  
Corporate Social ◽  
The University

Over the last few decades, stakeholders’ growing attention towards social and environmental issues has challenged universities’ traditional accountability boundaries, imposing the adoption of innovative reporting tools that facilitate stakeholders’ engagement in Corporate Social Responsibility (CSR) practices and performances. Against this backdrop, online communication tools, such as websites and social media platforms, have gained momentum as a pivotal means to increase dialogue with the myriad of stakeholders, especially during the pandemic period, as it has dramatically reduced physical interactions. Based on these premises, this study aims to dive deep into the use of social media to communicate CSR strategies in the university context by exploring the case of the University of Salerno. To this end, all posts published by the University of Salerno’s official Twitter account from 2015 to 2021 have been extracted and analyzed. Accordingly, the degree of interactions with stakeholders and the communication direction and balance level have been examined based on Carroll’s pyramid. Findings show a higher level of engagement for CSR posts and, in particular, for the philanthropic dimension. Results also highlight that, during the COVID-19 pandemic, the University of Salerno has empowered CSR disclosure through Twitter. The methodology adopted could be replicated for other universities to understand better how public universities use social media to involve a broader range of stakeholders in their CSR practices.

Twitter and corporate social responsibility

2015 ◽  
Vol 31 (7) ◽  
pp. 35-37
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Network ◽  
Social Responsibility ◽  
Relationship Management ◽  
News Medium ◽  
Full Potential ◽  
Content Type ◽  
Use Of Social Media ◽  
Corporate Social

Purpose – To examine the use of Twitter by companies for corporate social responsibility (CSR) communications and the management of relationships with stakeholders. Design/methodology/approach – Defines three communication strategies for one-way or two-way communication and assesses their value for relationship management. Uses social network analysis to evaluate Twitter use for CSR communication. Findings – Isn’t technology marvelous? Once upon a time – a decade or so ago – companies mainly talked to stakeholders as a whole, usually about the things they wanted to tell them. Now social media have given each of us the opportunity to have individual discussions with them about things that matter to us. But just because the technology’s available, doesn’t mean companies have to use it – and some seem strangely reluctant to engage in one-to-one dialogue, particularly in areas like CSR. Practical implications – Concludes that companies remain cautious in their use of social media to communicate their CSR activities and that few exploit Twitter’s full potential for relationship management. Social implications – Asks if more corporations will use social media for interactive dialogue and relationship management or if they will continue to treat Twitter as a news medium rather than a social network. Originality/value – Presents empirical evidence showing how – and how intensively – companies are using Twitter to communicate with stakeholders interested in CSR.

scholarly journals Driving Consumer Engagement through Diverse Calls to Action in Corporate Social Responsibility Messages on Social Media

2021 ◽  
Vol 13 (7) ◽  
pp. 3812
Author(s):  
Myoung-Jin Chae
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
User Participation ◽  
Consumer Engagement ◽  
Interactive Communication ◽  
Social Media Platforms ◽  
Research Findings ◽  
Promotional Messages ◽  
Corporate Social

Although a growing number of consumers acknowledge the importance of firms’ corporate social responsibility (CSR) activities, how companies can effectively communicate these initiatives to consumers is still a challenge. Although the rise of social media platforms has provided firms with opportunities for more immediate and interactive communication with consumers, recent academic studies related to social media have mostly focused on effective communication of promotional messages, and relatively little attention has been paid to prosocial messages. For better communication, social media branded messages have encouraged user participation (i.e., calls to action), but how diverse types of calls to action can generate consumer engagement remains unexplored. Using over 2000 branded posts from popular consumer product brands on Facebook and Twitter, this research explores diverse types of calls to action that drive consumers’ attitudinal (i.e., likes) and behavioral (i.e., shares) engagement with CSR-related messages on social media. The research findings suggest that the types of calls to action matter in the effectiveness of CSR messages. Specifically, CSR messages inviting consumers to brand-related programs or games generated a greater number of likes and shares. However, the overall engagement was lower when CSR messages encouraged further conversations, and rewarding consumers was also less effective. Finally, the results show that multiple calls to action within one message decrease engagement. Overall, this study contributes to the academic literature and management by providing new insights and actionable guidelines on how to encourage user participation when designing CSR messages to enhance consumers’ attitudinal and behavioral engagement within social media, thereby contributing to sustainable development while enhancing the effectiveness of marketing communications.

scholarly journals La Communication Numérique Sur La RSO Dans Le Milieu Hospitalier

2017 ◽  
Vol 13 (8) ◽  
pp. 134
Author(s):  
Jebari Bouchra
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Private Sector ◽  
Digital Communication ◽  
Health Sector ◽  
Socially Responsible ◽  
Csr Strategy ◽  
Size Type ◽  
Corporate Social

Mainly associated with the private sector, Corporate Social Responsibility -CSR- can also play a big and important role for public organizations; regardless of their size, type, orientation(s) or mission(s), these organizations tend to pursue more and more effective initiatives in order to be socially responsible. In health sector, hospital centers are organizations where “social” is part of their basic missions, two more aspects “environmental” and “economic” can be added in order to establish CSR basis, combining these aspects through an effective communication should be at the heart of any CSR strategy. In order to study CSR content communicated online through official moroccan hospital centers’ websites and social media, we conducted this study by using different indicators from various analysis grids related to the key areas of our research (CSR, health and communication). Opting for digital communication via websites and social media can be a useful and practical way to help hospital centers be socially responsible.

scholarly journals Does the Use of Social Media Tools in Classrooms Increase Student Commitment to Corporate Social Responsibility?

2020 ◽  
Vol 11 ◽  
Author(s):  
Sara Rodríguez-Gómez ◽  
Raquel Garde-Sánchez ◽  
María Lourdes Arco-Castro ◽  
María Victoria López-Pérez
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Web 2.0 ◽  
Managerial Implication ◽  
First Year Students ◽  
Theoretical Contribution ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Corporate Social

There is an increasing demand for ethical and Corporate Social Responsibility (CSR) practices by companies. This competence has to be introduced in students’ training in business degree programs, and a check must then be done to determine if the students have come to appreciate the importance of CSR commitments. Using the framework of Stakeholders Theory, this work aims to examine students’ perceptions of ethical and CSR practices and commitment to different stakeholders, as well as the factors that lead students to act in a socially responsible way. Furthermore, we hope to identify how the perception of CSR can be improved when Web 2.0 and social media tools that have proven effective in transmitting emotions and values are used in classrooms to teach these ideas. To this end, a survey was carried out in the year 2019 with 1,030 first-year students; it was administered at the beginning of the semester and also at the end of the semester after the training activities had been carried out. The main finding of the research is that students start with the belief that ethics and CSR are developed for reasons of image and legitimacy; however, after receiving training on these topics through tools that take into account emotions and values, they start to value the importance of the company as an agent of social change. The main practical and managerial implication is that methods based on Web 2.0 and social media tools are useful to teach ethics and CSR; the theoretical contribution is that students take into account the welfare of others. This finding contributes to Stakeholder Theory in a higher education context.

scholarly journals Campaign participation, spreading electronic word of mouth, purchase: how to optimise corporate social responsibility, CSR, effectiveness via social media?

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Svetlana Bialkova ◽  
Stephanie Te Paske
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Online Survey ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Socially Responsible ◽  
Content Type ◽  
And Performance ◽  
Corporate Social

PurposeThe purpose of this paper is to investigate how to optimise corporate social responsibility (CSR) when communicating via social media. In particular, the communication type, cause proximity and CSR motives are addressed facing the increased demand for transparency and the grown consumers' expectations towards socially responsible brands.Design/methodology/approachOnline survey was developed, based on a profound literature review and a field research we did on the actual social media behaviour of socially responsible brands. Consumers attitudes and behavioural reactions in terms of willingness to participate in a campaign, to spread e-WOM and to purchase were investigated, as a function of CSR motives (value vs performance vs value and performance) and cause proximity (national vs international), respectively, with monologue (study 1) and dialogue communication type (study 2).FindingsCause proximity enhanced the campaign participation, and this effect was pronounced for both, monologue and dialogue type of communication. CSR motives modulated the willingness to spread electronic word-of-mouth, and this holds for both, monologue and dialogue communication. Attitudes and purchase intention were highest when value- and performance-driven motives were communicated, but these effects appeared only when the message was in a dialogue form of communication. Message credibility and CSR motives credibility perception further modulated consumers response.Practical implicationsThe outcomes could be used in developing marketing (communication) strategies leading to values and revenues optimisation.Originality/valueThe results are discussed in a framework of how CSR resonates via social media.

La legislación tributaria venezolana como promotora de la responsabilidad social empresarial

Oikos ◽  
2014 ◽  
Vol 16 (33) ◽  
pp. 53
Author(s):  
Ana Cecilia Chumaceiro Hernández ◽  
Judith Josefina Hernández de Velazco
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Tax Law ◽  
Socially Responsible ◽  
Palabras Clave ◽  
Interpretative Approach ◽  
Corporate Social

aVenezuelan Tax Law as a Promoter of Corporate Social Responsibility   RESUMEN El presente artículo tiene por objetivo disertar sobre los dispositivos contenidos en la legislación tributaria venezolana que actúan como promotores de la responsabilidad social empresarial (RSE), para ello se utilizó el paradigma Cualitativo, bajo un enfoque hermenéutico – interpretativo, cuyo método fue análisis de contenido. En tal sentido se han observado los aspectos, elementos y mecanismos que se encuentran en la LISLR, LIVA y LOCTI que fomentan, incentivan o coadyuvan la RSE; finalmente se plantearan lineamientos para la aceptación de una nueva cultura de RSE con dimensión tributaria. Considerando, que dentro de la legislación tributaria no existen dispositivos específicos que promuevan la RSE, y, ello debe ser tomado en cuenta por el legislador para modificar ciertas normas y crear el incentivo necesario para que las empresas sean de forma congruente socialmente responsables. Palabras clave: legislación tributaria, empresa, promoción, responsabilidad social empresarial. ABSTRACT The objective of this study is to explore regulatory provisions from Venezuelan tax law as promoters of corporate social responsibility (CSR). For the methodological analysis of content, the study uses the qualitative paradigm and a hermeneutical-interpretative approach. The research observes different elements and mechanisms from LISLR, LIVA and LOCTI which encourage and contribute to corporate social responsibility. The study also proposes guidelines for the acceptance of a CSR culture from a tax dimension. The fact that there are no regulatory provisions within the Venezuelan tax law needs to be taken into account by legislators in order to amend certain norms and create the necessary incentives for companies to be socially responsible. Keywords: tax law; companies; encouragement; corporate social responsibility. Este trabajo es el resultado de investigaciones que se desarrollan en la línea “Responsabilidad Social, Empresa y Estado” del Centro de Estudios e Investigaciones Socioeconómicas y Políticas (CEISEP-UNERMB). 

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