The effect of extrinsic cues of convenience store lunch pb products on trust and purchase intention

2020 ◽  
Vol 34 (1) ◽  
pp. 129-141
Author(s):  
Youn-Min Kim
Keyword(s):  
Purchase Intention ◽  
Convenience Store ◽  
Extrinsic Cues

Consumer confusion moderates the inertia–purchase intention relationship

2018 ◽  
Vol 46 (3) ◽  
pp. 387-394 ◽  
Author(s):  
Jerry Yuwen Shiu ◽  
Shian-Yang Tzeng
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Belief System ◽  
Consumer Trust ◽  
Convenience Store ◽  
Convenience Stores ◽  
Consumer Confusion ◽  
Short And Long Term ◽  
The Relationship

We investigated the moderating effect of consumer confusion on the relationship between inertia and purchase intention. Customers (N = 166) were approached randomly with a request to complete our survey as they finished shopping at a convenience store in Taiwan in August 2014. The results revealed that the purchase intention behavior relied on consumer inertia, which increased when consumers were confused because they were less capable of making rational buying decisions when choosing between retailer brands in the marketplace. In a marketing campaign context, our findings show that substantial differentiation is crucial for convenience store chains to strengthen the belief system and behavioral routines of their customers, thereby helping the convenience stores to strengthen their brand image, build consumer trust, achieve a competitive advantage, and capture a greater share of the market in both the short and long term.

Extrinsic cues, perceived quality, and purchase intention for private labels

2019 ◽  
Vol 31 (3) ◽  
pp. 714-727 ◽  
Author(s):  
Liu Yan ◽  
Fan Xiaojun ◽  
Jie Li ◽  
Xuebing Dong
Keyword(s):  
Purchase Intention ◽  
Perceived Quality ◽  
Future Research ◽  
Mediating Effects ◽  
Private Labels ◽  
Content Type ◽  
Extrinsic Cues ◽  
Future Research Directions ◽  
The Relationship

Purpose Based on the cue utilization theory and congruity theory, the purpose of this paper is to investigate the mediating effects of perceived quality on the relationships between category characteristics and purchase intention for private labels. Design/methodology/approach To examine the research hypotheses, the authors conducted a questionnaire survey on 703 adult consumers in China. Findings The results show that perceived quality fully mediates the relationships between category complexity, risk importance, category quality variation, product signatureness and purchase intention. In addition, consumers’ knowledge moderates the relationship between perceived quality and purchase intention. The implications and future research directions are discussed in this study. Originality/value The results show that the category complexity is positively related to consumers’ perceived quality. Although opposite to the conclusions in prior research, the findings are consistent with the unique phenomenon in China, that is, to label the name and location of the contract manufacturers. The authors investigate the moderating role of consumer knowledge, which will provide meaningful guidance for the Chinese retailing market.

scholarly journals Pengaruh Price Bundling dan Product Bundling terhadap Niat Membeli yang Dimoderasi oleh Barang Komplementaritas

2020 ◽  
Vol 17 (1) ◽  
pp. 28-38
Author(s):  
Andreas Wijaya ◽  
Loedry Kinder
Keyword(s):  
Questionnaire Survey ◽  
Purchase Intention ◽  
Likert Scale ◽  
Moderating Effect ◽  
Convenience Store ◽  
Product Bundling ◽  
Complementary Product ◽  
Price Bundling ◽  
Relationship Of

This research aim to examine the affects of price bundling, product bundling on purchase intention and complementary product as moderating variable in convenience store. Sample was taken with purposive method as much 160 sample in questionnaire survey with closed question and 5-point likert scale. the collected data was processed using SmartPLS02. As the result of hyphoteis test are H1 accepted, which means that the price bundling variable has a significant on purchase intention. H2 is accepted, which means product bundling variable has a significant on purchase intention. H3 is accepted, which means complementary product has moderating effect on on relationship of price bundling to purchase intention. H4 is rejected, which means complementary product can’t be moderating variable on relationship of product bundling to purchase intention. Based on the result, price bundling and product bundling has a signinficant effect on purchase intention.

A Study on the Consumption Value, Importance of Selection Attribute and the Purchase Intention of Diabetic Lunch Boxes in Convenience Store

2019 ◽  
Vol 43 (4) ◽  
pp. 139-157
Author(s):  
Da-Som Choi ◽  
Eun-Ji Kim ◽  
Hyun-Ju Lee ◽  
Bo-Mi Im ◽  
Sun-Hee Seo
Keyword(s):  
Purchase Intention ◽  
Convenience Store ◽  
Consumption Value
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