Social Networking in a Business Context

2014 ◽  
Author(s):  
James A. Muguira
2009 ◽  
pp. 3180-3195 ◽  
Author(s):  
Peter Burkhardt

Social networking and Web 2.0 are the hottest words in technology right now; but is there more than just hype? This chapter will define and describe social software and Web 2.0, separate their true concepts from the marketing and buzz, and follow by identifying what might be next for this dynamic technology space. After establishing the social software and Web 2.0 concepts, this chapter identifies the value that they can bring to a company when used in a business context and the shortcomings or pitfalls. This chapter will set the foundation for subsequent discussions of social software and Web 2.0 for specific industry applications.


Author(s):  
Casius Darroux

In this century, enterprises in all facets of society has evolved by redefining the role of managing human resource to adapt to the swift changes taking place locally and globally with regards to social-networking. From the last decades society has experienced the lightening speed of transformation from the factory model media into the modern electronic media that seems to have long encompasses the digital, computerized, network information and communication technologies. Institutions, in order to survive in this environment needs to be flexible, responsive and human resource based oriented. This paradigm has led to a systematic new approach as to how human resource personnel reintegrate the processes, policies and system to reflect such evolution. Social networking has lead to critically investigating how human resource management need to change to enhance the way they perform as institutions becomes more dependent on human resource management to maximize returns and competitiveness. Human resource management in the advent of social-networking has brought with it intense competition, liberalization, development of web based technologies, speed and accessibility across the globe. Rapid and critical transformation in human resource and social-networking will continue to dominate and revolutionize the business landscape well beyond the 21st century whilst posing new challenges and presenting new exciting possibilities. This article will attempt to study and analyze the management of human resource in the advent of social networking from a business context.


Author(s):  
Peter Burkhardt

Social networking and Web 2.0 are the hottest words in technology right now; but is there more than just hype? This chapter will define and describe social software and Web 2.0, separate their true concepts from the marketing and buzz, and follow by identifying what might be next for this dynamic technology space. After establishing the social software and Web 2.0 concepts, this chapter identifies the value that they can bring to a company when used in a business context and the shortcomings or pitfalls. This chapter will set the foundation for subsequent discussions of social software and Web 2.0 for specific industry applications.


Author(s):  
Nick Hajli

Individuals perform social interaction with others through online communities, which support their decision behaviour on the Internet. These abilities are mostly due to the rise of social networking sites through the recent development in Web 2.0 technologies such as social media. The increasing popularity of social media and social networking sites has developed e-commerce to social commerce. Social commerce is a new stream in e-commerce, in which consumers use social media in their purchasing journey. In this social climate, the social commerce era, consumers provide social support for the network by not only persuading consumers to have more interconnectivity with their peers, but also by giving a number of unique opportunities to firms. In this chapter, the author discusses the way social commerce has been emerged. As social word of mouth is one of the key constructs of social commerce, social word of mouth as well as the applications of social commerce and social support theory in business context have been explained in detail in chapter.


2011 ◽  
pp. 746-761
Author(s):  
Peter Burkhardt

Social networking and Web 2.0 are the hottest words in technology right now; but is there more than just hype? This chapter will define and describe social software and Web 2.0, separate their true concepts from the marketing and buzz, and follow by identifying what might be next for this dynamic technology space. After establishing the social software and Web 2.0 concepts, this chapter identifies the value that they can bring to a company when used in a business context and the shortcomings or pitfalls. This chapter will set the foundation for subsequent discussions of social software and Web 2.0 for specific industry applications.


2019 ◽  
pp. 1307-1322
Author(s):  
Nick Hajli

Individuals perform social interaction with others through online communities, which support their decision behaviour on the Internet. These abilities are mostly due to the rise of social networking sites through the recent development in Web 2.0 technologies such as social media. The increasing popularity of social media and social networking sites has developed e-commerce to social commerce. Social commerce is a new stream in e-commerce, in which consumers use social media in their purchasing journey. In this social climate, the social commerce era, consumers provide social support for the network by not only persuading consumers to have more interconnectivity with their peers, but also by giving a number of unique opportunities to firms. In this chapter, the author discusses the way social commerce has been emerged. As social word of mouth is one of the key constructs of social commerce, social word of mouth as well as the applications of social commerce and social support theory in business context have been explained in detail in chapter.


2011 ◽  
Author(s):  
Soledad Ballesteros ◽  
Mayas Julia ◽  
Jose M. Reales ◽  
Manuel Sebastian ◽  
Pilar Toril

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