How Social Commerce Emerged

2019 ◽  
pp. 1307-1322
Author(s):  
Nick Hajli
Keyword(s):  
Social Support ◽  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Word Of Mouth ◽  
Social Climate ◽  
The Internet ◽  
Social Commerce ◽  
Business Context ◽  
The Social

Individuals perform social interaction with others through online communities, which support their decision behaviour on the Internet. These abilities are mostly due to the rise of social networking sites through the recent development in Web 2.0 technologies such as social media. The increasing popularity of social media and social networking sites has developed e-commerce to social commerce. Social commerce is a new stream in e-commerce, in which consumers use social media in their purchasing journey. In this social climate, the social commerce era, consumers provide social support for the network by not only persuading consumers to have more interconnectivity with their peers, but also by giving a number of unique opportunities to firms. In this chapter, the author discusses the way social commerce has been emerged. As social word of mouth is one of the key constructs of social commerce, social word of mouth as well as the applications of social commerce and social support theory in business context have been explained in detail in chapter.

How Social Commerce Emerged

2015 ◽  
pp. 1-16 ◽  
Author(s):  
Nick Hajli
Keyword(s):  
Social Support ◽  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Word Of Mouth ◽  
Social Climate ◽  
The Internet ◽  
Social Commerce ◽  
Business Context ◽  
The Social

Individuals perform social interaction with others through online communities, which support their decision behaviour on the Internet. These abilities are mostly due to the rise of social networking sites through the recent development in Web 2.0 technologies such as social media. The increasing popularity of social media and social networking sites has developed e-commerce to social commerce. Social commerce is a new stream in e-commerce, in which consumers use social media in their purchasing journey. In this social climate, the social commerce era, consumers provide social support for the network by not only persuading consumers to have more interconnectivity with their peers, but also by giving a number of unique opportunities to firms. In this chapter, the author discusses the way social commerce has been emerged. As social word of mouth is one of the key constructs of social commerce, social word of mouth as well as the applications of social commerce and social support theory in business context have been explained in detail in chapter.

scholarly journals The use of Social Networking Sites in modern recruitment – empirical study

2014 ◽  
Vol 15 (2) ◽  
pp. 63-73
Author(s):  
Łukasz Sułkowski ◽  
Michał Chmielecki
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Quantitative Research ◽  
The Internet ◽  
Primary Research ◽  
Qualitative And Quantitative ◽  
Talented People ◽  
The Social

Abstract Current changes in technology and the role of the Internet open up new opportunities for companies both to communicate and to work. The fact that Social Media entered the business landscape, and in particular the recruitment landscape leads to a demand for knowledge about recruitment trends regarding social media. Contemporary social media and recruitment texts have been reviewed in order to identify what impact social media is having on the recruitment industry. It focuses on how companies and recruitment professionals are taking advantage of the social media landscape to recruit talented people. Relevant existing research has been reviewed and primary research conducted (both qualitative and quantitative). The authors have conducted 8 IDIs with recruiter from various industries. The latter consisted of 147 CAWIs with employees from various Polish organizations from several different industries. The article presents interesting results that can be especially useful for recruitment managers, specialists and company owners. It is recommended that in order to gain a fuller picture of the issues underlying the findings, quantitative research on a bigger scale should be undertaken.

scholarly journals PENGARUH DUKUNGAN DAN HUBUNGAN SOSIAL TERHADAP NIAT MEMBELI PRODUK PADA SOCIAL COMMERCE

2017 ◽  
Vol 13 (1) ◽  
pp. 21
Author(s):  
Puji Rahayu ◽  
Nur Fitriah Ayuning Budi ◽  
Dana Indra Sensuse
Keyword(s):  
Social Support ◽  
Social Media ◽  
Social Networking ◽  
Relationship Quality ◽  
Social Networking Sites ◽  
Social Networking Site ◽  
Social Commerce ◽  
New Paradigm ◽  
Commercial World ◽  
The Relationship

The emergence of social networking sites, particularly Facebook, encouraging the emergence of a new paradigm in e-commerce, known as social commerce (s-commerce). S-commerce business model is currently a trend in the commercial world. Based on literature studies that have been done, we obtained two factors in the behavior and interaction of social networking site Facebook users that affect a person's intention to make purchases through social media, there is social support and relationship quality. This study aims to conduct research on the relationship between social commerce intention, social support, and relationship quality, through a questionnaire survey conducted online to Facebook users by using purposive sampling method. Data results of the questionnaire that has been collected, then analyzed quantitatively by using PLS. From the analysis and quantitative testing can be concluded that social commerce intention on Facebook as a medium s-commerce is affected by relationship quality on social media itself (in this case Facebook), and are not directly affected by the social support that occurred on social media Facebook . However, it is known that social support on Facebook has a direct influence on the quality of the relationship quality between the user and Facebook as a medium of s-commerce.

scholarly journals Use of Social Commerce to Develop Intentions to Buy With Mediating Role of Social Support

2019 ◽  
Vol 5 (1) ◽  
pp. 63-78
Author(s):  
Lutf Ullah ◽  
Rehana Kousar ◽  
Irum Saba ◽  
Allah Bakhsh Khan
Keyword(s):  
Social Support ◽  
Social Media ◽  
Web 2.0 ◽  
Social Networking ◽  
Social Networking Sites ◽  
Structural Model ◽  
Future Research ◽  
Social Commerce ◽  
Mediating Role ◽  
New Business

Web 2.0 technology and social media have paved a new way for the communication for individuals and for the businesses of e-commerce firms. This technology has opened the opportunities to introduce new business model which incorporates several social aspects of individuals. As Social Networking Sites are gaining more popularity, these have formed the links between internet consumers and it has become a critical way of getting knowledge for individuals. It has introduced social commerce which is joining of three concepts; e-commerce, web 2.0 and social media. E-commerce firms have started to engage their potential consumers on social media websites for the sake of contacting potential consumers and getting feedback on their products and services. Social Commerce is expanding because of its importance in information sharing. However, emotional support is also considered important factor which is comprised of informational and emotional factors that lead to trust and then ultimately, intentions to buy. This proposed structural model was assessed through collecting data from the online buyers of Pakistan through social media. It was found that in order to generate intentions to buy through social networking sites, social support is vital component that should be focused by the online businesses. This paper is concluded with research limitations and some suggestions for future research.

Impact of social commerce constructs and social support on social commerce intentions

2019 ◽  
Vol 32 (1) ◽  
pp. 68-93 ◽  
Author(s):  
Zaryab Sheikh ◽  
Liu Yezheng ◽  
Tahir Islam ◽  
Zahid Hameed ◽  
Ikram Ullah Khan
Keyword(s):  
Social Support ◽  
Social Networking ◽  
Relationship Quality ◽  
Social Networking Sites ◽  
Social Networking Site ◽  
Social Commerce ◽  
Content Type ◽  
The Social ◽  
The Impact ◽  
The Relationship

PurposeThe purpose of this paper is to investigate the influence of social commerce constructs (SCCs), social support and relationship quality on social commerce intentions, which lead to use behaviour of social networking sites for social commerce.Design/methodology/approachData were collected from 343 users of social networking sites in Pakistan. The data analysis was conducted using PLS-SEM.FindingsThe results show that SCCs have empowered consumers through the existence of virtual groups, ratings and reviews and recommendations and referrals, thereby having a significant impact on social commerce intentions. The relationship quality with social networking sites, measured through commitment, satisfaction and trust, also proved to be a leading forecaster of social commerce intentions. The impact of social support could not positively influence the relationship quality with the social networking site. However, social support influences the social commerce intentions significantly.Research limitations/implicationsFuture research should enrich model with some moderating variables and data may be collected from actual online shoppers only.Practical implicationsThis study provides valuable insights to retailers to formulate their social commerce strategies as per decision factors results to have maximum engagement of consumers in social commerce.Originality/valueThe study proposes the unique model for finding the social commerce intentions and use behaviour using social support theory, relationship marketing theory and information systems literature.

Older and Younger Job Seekers' Impression Management on LinkedIn

2021 ◽  
Vol 20 (2) ◽  
pp. 61-74
Author(s):  
Franciska Krings ◽  
Irina Gioaba ◽  
Michèle Kaufmann ◽  
Sabine Sczesny ◽  
Leslie Zebrowitz
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Impression Management ◽  
Social Networking Sites ◽  
The Internet ◽  
Job Seekers ◽  
Self Presentation ◽  
Job Offers ◽  
Research Show

Abstract. The use of social networking sites such as LinkedIn in recruitment is ubiquitous. This practice may hold risks for older job seekers. Not having grown up using the internet and having learned how to use social media only in middle adulthood may render them less versed in online self-presentation than younger job seekers. Results of this research show some differences and many similarities between younger and older job seekers' impression management on their LinkedIn profiles. Nevertheless, independent of their impression management efforts, older job seekers received fewer job offers than younger job seekers. Only using a profile photo with a younger appearance reduced this bias. Implications for the role of job seeker age in online impression management and recruitment are discussed.

scholarly journals Usage of Social Media by Leading Political Parties in General Election 2018 of Pakistan

2020 ◽  
Vol V (III) ◽  
pp. 32-43
Author(s):  
Ashraf Iqbal ◽  
Kishwer Perveen ◽  
Saima Waheed
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Political Parties ◽  
Social Networking ◽  
Political Party ◽  
Social Networking Sites ◽  
Dominant Party ◽  
The Social ◽  
Setting Theory ◽  
Social Media Tools

Social Networking sites are highly used for political proposes. In this study, the research tried to search the usage of social media by political parties during elections campaigns 2018 in Pakistan. The researcher applied the agenda-setting theory to link the social media posts of these political parties' pages and content analysis research technique for analyzing the variables. It was concluded from the that these social media are highly used for mobilizing voters where the users of these mediums not only see these posts but also like, comment and share for responding about what is uploaded on these social media pages by the representatives of political parties. It is concluded that from three trending political parties, PTI emerged as the most dominant party by using these social media tools, by uploading a maximum number of posts, by mobilizing voters to vote for a specific political party.

Hyperreality of #BlackLivesMatter Movement on Social Media

2021 ◽  
Vol 37 (3) ◽  
pp. 288-303
Author(s):  
Ghozian Aulia Pradhana ◽  
◽  
Syaifa Tania ◽  
Keyword(s):  
Social Media ◽  
African American ◽  
Content Analysis ◽  
Social Networking ◽  
Social Movement ◽  
Social Networking Sites ◽  
The Other ◽  
The Social ◽  
True Meaning ◽  
Social Media Platforms

This study aims to reveal how hyperreality is reflected in using the #BlackLivesMatter hashtag on social media. The death of an African-American, George Floyd, that involved white police, has sparked outrage and demonstrations in many U.S. states. Issues pertaining to racism sparked in relation to the event, and many people protested demanding justice. The demand for justice then went into a wave of massive global protests both in offline and online realities—the #BlackLivesMatter hashtag was widely used on social media when protests were held. The #BlackLivesMatter hashtag even became a trending topic on several social media platforms, as if everyone was concerned about the issue and aiming for the same purpose. However, we might find several posts that neither reflected nor were related to the case. Some social media users put the hashtag even though their content substance was not related. This phenomenon then led to a condition of hyperreality in questioning reality from a simulation of reality. The method used in this study is content analysis which measures the sentiment of comments on Twitter and Instagram. The study found that social networking sites mobilised online movements even though they were not directly related to the #BlackLivesMatter movement. On the other hand, hashtag activism reduced the true meaning of the social movement. Therefore, the hyperreality in #BlackLivesMatter could not be seen any longer as a form of massive protests demanding justice and ending violence, but merely to gain more digital presence on social media. Keywords: Black lives matter, movement, social media, hyperreality, hashtag activism.

Empirical Study of Cyber Harassment among Social Networks

2014 ◽  
pp. 1717-1730
Author(s):  
Joanne Kuzma
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Electronic Media ◽  
Protective Measures ◽  
Cyber Harassment ◽  
The Social ◽  
Negative Effect ◽  
Communication Methods

The growth of Online Social Networking sites has brought new services and communication methods to consumers. However, along with benefits, serious problems such as online cyber harassment have recently come to the forefront of the electronic media. This behavior can have significant negative effect on individuals, businesses and the social networks. Some sites have begun to provide some levels of protection and create specific anti-harassment policies in their terms of service along with implementing protection technologies. However, these protective measures are not consistent among social media, leaving some consumers at greater risk. This study analyzed 60 worldwide social sites and determined the level of cyber-harassment protection. It reviewed statistical differences among geographical-based social networks. The results showed significant gaps among various social networks, but suggests methods for improving consumer safeguards to provide consistent levels of protection.

Network Text Analysis and Sentiment Analysis

2016 ◽  
pp. 137-153
Author(s):  
Veronica Ravaglia ◽  
Luca Zanazzi ◽  
Elvis Mazzoni
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Sentiment Analysis ◽  
Text Analysis ◽  
Social Networking Sites ◽  
Word Of Mouth ◽  
Network Text Analysis ◽  
Online Conversations ◽  
Web Forums

Through Social Media, like social networking sites, wikis, web forums or blogs, people can debate and influence each other. Due to this reason, the analysis of online conversations has been recognized to be relevant to organizations. In the chapter we introduce two strategic tools to monitor and analyze online conversations, Sentiment Text Analysis (STA) and Network Text Analysis (NTA). Finally, we propose one empirical example in which these tools are integrated to analyze Word-of-Mouth regarding products and services in the Digital Marketplace.

Sign in / Sign up

Export Citation Format

Share Document