Social Software Trends in Business

Author(s):  
Peter Burkhardt

Social networking and Web 2.0 are the hottest words in technology right now; but is there more than just hype? This chapter will define and describe social software and Web 2.0, separate their true concepts from the marketing and buzz, and follow by identifying what might be next for this dynamic technology space. After establishing the social software and Web 2.0 concepts, this chapter identifies the value that they can bring to a company when used in a business context and the shortcomings or pitfalls. This chapter will set the foundation for subsequent discussions of social software and Web 2.0 for specific industry applications.

2009 ◽  
pp. 3180-3195 ◽  
Author(s):  
Peter Burkhardt

Social networking and Web 2.0 are the hottest words in technology right now; but is there more than just hype? This chapter will define and describe social software and Web 2.0, separate their true concepts from the marketing and buzz, and follow by identifying what might be next for this dynamic technology space. After establishing the social software and Web 2.0 concepts, this chapter identifies the value that they can bring to a company when used in a business context and the shortcomings or pitfalls. This chapter will set the foundation for subsequent discussions of social software and Web 2.0 for specific industry applications.


2011 ◽  
pp. 746-761
Author(s):  
Peter Burkhardt

Social networking and Web 2.0 are the hottest words in technology right now; but is there more than just hype? This chapter will define and describe social software and Web 2.0, separate their true concepts from the marketing and buzz, and follow by identifying what might be next for this dynamic technology space. After establishing the social software and Web 2.0 concepts, this chapter identifies the value that they can bring to a company when used in a business context and the shortcomings or pitfalls. This chapter will set the foundation for subsequent discussions of social software and Web 2.0 for specific industry applications.


This study attempts to the Web 2.0 Social Networking Sites for Collaborative Sharing Research Information by the Social Science Research Scholars at Alagappa University, Karaikudi. A sample size 97 Scholars was selected by random sampling method. The data required for the study were collected through a questionnaire. The findings of the study: 30.9% of the respondents using Facebook/ WhatsApp along with most highly used in the popular web browser used for Google chrome 72.2% Google chrome. 48.5% of respondents’ preference of “Very Strongly Agree” Collaborate with Research projects and Teams. Whereas 46.4% “Research Collaboration “Strongly agree” of the respondents respectively. 30.9% purpose of Web 2.0 for Collaborations of Research Communication while 19.6% Opportunities and Learning for Web 2.0 tools support social interaction in the learning process of the respondents respectively.


Author(s):  
Hak-Lae Kim ◽  
John G. Breslin ◽  
Stefan Decker ◽  
Hong-Gee Kim

Social tagging has become an essential element for Web 2.0 and the emerging Semantic Web applications. With the rise of Web 2.0, websites that provide content creation and sharing features have become extremely popular. These sites allow users to categorize and browse content using tags (i.e., free-text keyword topics). However, the tagging structures or folksonomies created by users and communities are often interlocked with a particular site and cannot be reused in a different system or by a different client. This chapter presents a model for expressing the structure, features, and relations among tags in different Web 2.0 sites. The model, termed the Social Semantic Cloud of Tags (SCOT), allows for the exchange of semantic tag metadata and reuse of tags in various social software applications.


Author(s):  
Mark J.W. Lee ◽  
Catherine McLoughlin

The main agents of change in the present era can be posited as globalization and the diffusion and uptake of technologies that have given rise to a knowledge-based, networked society. The latest evolution of the Internet, Web 2.0, is resulting in significant transformations in terms of how we live, work, and communicate. In the higher education arena, the drive towards self-organizing communities and collaboration through social networking applications has triggered widespread debate on the purpose of education, with a growing emphasis on the need not only to facilitate the acquisition of knowledge and information, but also to cultivate in students the skills and digital literacies necessary to engage with social and technological change. In this chapter, the authors discuss the affordances of Web 2.0 and social software tools, and provide examples of current conceptualizations and metaphors of learning that leverage these affordances to support learner choice, autonomy, and agency in the creation of ideas and knowledge artifacts. An innovative learning paradigm is proposed that the authors call Pedagogy 2.0, based on the key elements of personalization, participation, and productivity. Finally, the authors argue for a more holistic and evidence-based approach to research and evaluation of Web 2.0-based learning programs and initiatives that supports the development and sharing of best practices across academic disciplines, institutions, and countries.


2016 ◽  
Vol 2016 ◽  
pp. 1-11 ◽  
Author(s):  
Abdullatif Alabdullatif ◽  
Basit Shahzad ◽  
Esam Alwagait

Social networks are among the most popular interactive media today due to their simplicity and their ability to break down the barriers of community rules and their speed and because of the increasing pressures of work environments that make it more difficult for people to visit or call friends. There are many social networking products available and they are widely used for social interaction. As the amount of threading data is growing, producing analysis from this large volume of communications is becoming increasingly difficult for public and private organisations. One of the important applications of this work is to determine the trends in social networks that depend on identifying relationships between members of a community. This is not a trivial task as it has numerous challenges. Information shared between social members does not have a formal data structure but is transmitted in the form of texts, emoticons, and multimedia. The inspiration for addressing this area is that if a company is advertising a sports product, for example, it has a difficulty in identifying targeted samples of Arab people on social networks who are interested in sports. In order to accomplish this, an experiment oriented approach is adopted in this study. A goal for this company is to discover users who have been interacting with other users who have the same interests, so they can receive the same type of message or advertisement. This information will help a company to determine how to develop advertisements based on Arab people’s interests. Examples of such work include the timely advertisement of the utilities that can be effectively marketed to increase the audience; for example, on the weekend days, the effective market approaches can yield considerable results in terms of increasing the sales and profits. In addition, finding an efficient way to recommend friends to a user based on interest similarity, celebrity degree, and online behaviour is of interest to social networks themselves. This problem is explored to establish and apply an efficient and easy way to classify a social network of Arab users based on their interests using available types of information, whether textual or nontextual, and to try to increase the accuracy of interest classification. Since most of the social networking is done from the mobiles nowadays, the efficient and reliable algorithm can help in developing a robust app that can perform the tweet classification on mobile phones.


2014 ◽  
pp. 84-91
Author(s):  
Tatiana E. Savitskaya

Considers these networks and Facebook in particular as a fundamental cultural institution of the postmodern global society. The author analyses cultural background of the “social networking revolution” and investigates social networks as a mass cultural practice of society web 2.0 also focussing on the possible further transformations of the social networks phenomenon.


2019 ◽  
Vol 9 (S1) ◽  
pp. 6-10
Author(s):  
K. Shivarama Rao ◽  
M. C. Subangi ◽  
I. V. Malhan

Social media encompasses many forms such as social networking sites like blogs, vlogs, instant messaging and virtual communities. Among the social media, Facebook appeared as a major platform and emerged as a winner because of its large user base. The rapid rise of social media provides numerous possibilities for academic institutions to exploit this media to extend its learning and teaching endeavors. Nonetheless, this has no boundary; it is suitable for administrators, managers, learners and teachers in academic institutions too. The Social networking is a medium that lets the users to interact and work collaboratively with others, including the ability to browse, search, invite friends to connect and interact across the globe. Several opportunities have been emerged for academic libraries in augmenting their basic objectives like identifying right users communities, their need and proactive teaching learning services to its users. Social software in the web 2.0 world not only enhances the practical usability in the library but also helps the diminishing librarian’s role through value addition to profession itself. In this paper, select cases of social academic networks are described and different perspectives have been given on how academic libraries are participating in this massive social networking drive. Also, an attempt has been made to analyze social media presence of select Indian academic libraries.


2011 ◽  
pp. 2300-2309
Author(s):  
Nisrine Zammar

This article examines the role of actors in a Social Network Sites and also the triggers and challenges they represent to social networking between today’s communities and businesses. A Social Network Sites is the product of the evolution of social liaisons and the emergence of online communities of people who are interested in exploring the concerns and activities of others. A social network is the assembly of direct or indirect contacts; a network is the product of interactions with the actors (individuals, families, enterprises, etc.) enabled by means of the structural design of web 2.0. Social Network Sites bring people together to interact through chat rooms, and share personal information and ideas around any topics via personal homepage publishing tools. This article is intended to be a trigger to deeply and more intensely explore potential roles of actor-network theory in the Social Network Sites context, in today’s and tomorrow’s world.


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