Firms, especially in economies in crisis, seek new ways to increase and exploit their competitive advantage and turn to export activity in order to limit their dependence on the domestic markets and achieve sustainability. In this paper, we are examining a crucial question: Which are the main determinants of the export performance of firms? First, Greece is a very appealing case study for our research, especially due to the Crisis that started in late 2009 and has allowed us to pool data from the Greek manufacturing industry before and during that period (2005-2017), and eventually create a sample of 286 firms. Therefore, we attempted to determine the impact of the crisis and the most important factors that create export value for firms. After an extensive research in the literature available, the most widely used financial and non-financial factors have been determined and examined for each and every firm in our sample. By using a dynamic model approach, that is GMM, we concluded that the most productive firms with higher values in both size and sales growth might have been more successful in their export activity, especially during the recession.
Keywords: Export Determinants, Export Performance, Financial Measures, Non-Financial Measures, Greek Industry, Financial Crisis, Panel Data.