scholarly journals An Empirical Study on Purchase Intention with Different Purchase Frequency for Online Automobile Insurance: A Trust-Based Decision-Making Model Approach

2008 ◽  
Vol 19 (2) ◽  
pp. 123-160 ◽  
Author(s):  
Lim se hun ◽  
HurYeon ◽  
Sukho Lee
Keyword(s):  
Decision Making ◽  
Empirical Study ◽  
Purchase Intention ◽  
Automobile Insurance ◽  
Purchase Frequency ◽  
Decision Making Model ◽  
Model Approach

Examining the Trust-Based Consumer Decision-Making Model for Online Purchases in Pakistan

2021 ◽  
Vol 11 (4) ◽  
pp. 41-62
Author(s):  
Syed Afzal Moshadi Shah ◽  
Muhammad Shujjah-Ul-Islam Jadoon ◽  
Muhammad Tahir ◽  
Jamil Anwar
Keyword(s):  
Decision Making ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Modeling ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Negatively Associated ◽  
Decision Making Model

This paper empirically examines the trust-based consumer decision-making model in the context of a collectivist country (i.e., Pakistan). The target population of the study was the general retail consumers recruited through online survey. A total of 396 valid responses were analyzed using structural equation modeling in Smart PLS. The study reports average variance extracted, composite reliability, Cronbach alpha, and path coefficients. The results confirm that trust and benefits are positively associated with purchase intention while perceived risk is negatively associated with consumer trust. The study also reports some unique findings like information quality is found positively associated with both trust and perceived risk. Also perceived privacy protection is found negatively associated with trust and positively with risk. The study lays down a foundation for subsequent studies to further explore the phenomena. The study is the first of its kind that has examined this model in Pakistan and proposes some useful theoretical, practical, and policy-making implications.

Effects of Peer Consumption on Hedonic Purchase Decisions

2015 ◽  
Vol 43 (7) ◽  
pp. 1085-1099 ◽  
Author(s):  
Eunsoo Baek ◽  
Ho Jung Choo
Keyword(s):  
Decision Making ◽  
Empirical Study ◽  
Purchase Intention ◽  
Purchase Decisions ◽  
Korean Women ◽  
Purchasing Behavior ◽  
Hedonic Consumption ◽  
Self Construal ◽  
Consumption Situation ◽  
Hedonic Products

We investigated how peer consumption of goods influences consumers' decision making. Focusing on hedonic products with emotional, experiential, but functional benefits, we conducted an empirical study with 200 Korean women aged in their 20s. Utilizing self-construal as the moderator, results indicated that when participants viewed their peers' consumption, interdependent people displayed greater purchase intention, whereas independent people exhibited nonsignificant changes in purchasing behavior. Avoidance of similarity tendency further explained why peer consumption enhanced the purchase intention of interdependents who placed a low value on avoidance of similarity, whereas the absence of peer consumption enhanced the purchase intention of independents who placed a high value on avoiding similarity. The results supported our hypothesis that, in a hedonic consumption situation, the presence of peer consumption influences consumers' purchase decisions.

Applying the Multi-Criteria Decision Making Model for Ranking Commercial Banks: The Case of Vietnam

2019 ◽  
pp. 125-133
Author(s):  
Duong Truong Thi Thuy ◽  
Anh Pham Thi Hoang
Keyword(s):  
Decision Making ◽  
Commercial Banks ◽  
Decision Model ◽  
Business Models ◽  
Multi Criteria Decision Making ◽  
Ideal Solution ◽  
Topsis Method ◽  
Decision Making Model

Banking has always played an important role in the economy because of its effects on individuals as well as on the economy. In the process of renovation and modernization of the country, the system of commercial banks has changed dramatically. Business models and services have become more diversified. Therefore, the performance of commercial banks is always attracting the attention of managers, supervisors, banks and customers. Bank ranking can be viewed as a multi-criteria decision model. This article uses the technique for order of preference by similarity to ideal solution (TOPSIS) method to rank some commercial banks in Vietnam.

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