scholarly journals The role of Corporate Social Responsibility in the decision-making process of consumers in Ukraine

2021 ◽  
Vol 17 (1) ◽  
pp. 78-93
Author(s):  
Ganna Lobachevska ◽  
Claus-Heinrich Daub
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Third Party ◽  
Buying Behavior ◽  
Structured Interviews ◽  
Csr Strategies ◽  
Responsible Consumption ◽  
Corporate Social ◽  
The Impact ◽  
Consumer Buying Behavior

This paper aims to investigate the impact of Corporate Social Responsibility (CSR) of Fast Moving Consumer Goods (FMCG) companies on consumer buying behavior in the Ukrainian market. The qualitative data for this study were collected with the help of semi-structured interviews conducted with a total of 10 respondents, including 5 Ukrainian consumers (with different levels of responsible consumption adoption) and 5 CSR experts from FMCG companies located in Ukraine (both local and global; with CSR adoption level varying from low to well-developed). The data obtained for this study revealed that the level of consumer awareness about CSR in Ukraine is still low. However, the level of awareness and the actual consumption of responsible products are constantly growing. The results also show that Ukrainian consumers who already have some level of awareness about CSR perceive CSR communication as more credible when it does not originate from the company directly or is endorsed by a third party. At the same time, interviewed experts stated that to raise awareness among the wider population, FMCG companies have to communicate their CSR achievements directly and massively. Ukrainian consumers are mostly impacted by the product-related CSR type, such as bio-ingredients and sustainable packaging. Price premium for responsible products is the key factor that causes the “intention-behavior gap” in Ukraine.Practitioners from the FMCG industry in Ukraine may use the information provided by this study to shape their CSR strategies, which will allow them to cater to societal demands and, as a result, impact consumer buying behavior.

Double Play! Examining the Relationship Between MLB’s Corporate Social Responsibility and Sport Spectators’ Behavioral Intentions

2017 ◽  
Vol 10 (4) ◽  
pp. 508-530 ◽  
Author(s):  
Joon Kyoung Kim ◽  
Holly K. Ott ◽  
Kevin Hull ◽  
Minhee Choi
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Behavioral Intentions ◽  
Information Source ◽  
Third Party ◽  
Csr Strategies ◽  
Study Results ◽  
Corporate Social ◽  
The Impact ◽  
The Relationship

This study examined the impact of exposure to corporate social responsibility (CSR) messages on individuals’ attitudes and behavioral intentions toward a Major League Baseball (MLB) team’s CSR efforts. Using a 2 (information source: team source or a third-party source) × 2 (CSR initiatives: efforts to help cancer patients or military appreciation recognition) with two nonfactorial control conditions (team source or a third-party source) experimental design, this study aims to identify how factors such as information source, perceived sincerity, and different types of CSR activities impact a MLB team’s CSR messaging on social media. Path analysis was used to examine significant paths between variables; results indicated that CSR messages generated a halo effect, thus providing implications for how MLB teams should develop CSR strategies and most effectively communicate about these efforts. Theoretical and practical implications of study results are discussed.

scholarly journals Corporate social responsibility in the time of COVID-19 pandemic: An exploratory study of developing country corporates

2021 ◽  
Vol 5 (5) ◽  
pp. 73-80
Author(s):  
Poojaa Gokarna ◽  
Bala Krishnamoorthy
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Developing Country ◽  
Social Life ◽  
Central Government ◽  
Future Research ◽  
Exploratory Research ◽  
Csr Strategies ◽  
Corporate Social ◽  
The Impact

COVID-19 pandemic has long-lasting consequences on the health, economic and social life of a country (He & Harris, 2020). In a developing country like India, the socio-economic disruption has led to collaborative action between the central government and state government machinery together with the development sector to curb the impact caused by the virus. Academia substantiates the symbiotic relationship existing between the business and the society (McGuire, 1963; Carroll & Shabana, 2010). The corporates are contributing towards alleviating the pandemic situation through their corporate social responsibility (CSR) activities (Mahmud, Ding, & Hasan, 2021). This article provides insights into the CSR strategies adopted by corporates in India during the COVID-19 pandemic through exploratory research. The study is based on semi-structured interviews of 27 CSR managers involved in strategizing and implementation of CSR activities in their respective organizations. The results outline the commitment shown by corporates towards alleviating the consequence of the virus by multiple CSR strategies. Thus, this research furthers the understanding of CSR and forms a base for future research on COVID-19 and CSR

The impact of corporate social responsibility and internal controls on stakeholders’ view of the firm and financial performance

2017 ◽  
Vol 8 (3) ◽  
pp. 246-280 ◽  
Author(s):  
Orhan Akisik ◽  
Graham Gal
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Financial Performance ◽  
Internal Control ◽  
Internal Controls ◽  
Third Party ◽  
Global Reporting Initiative ◽  
Content Type ◽  
Corporate Social ◽  
The Impact

Purpose The purpose of this study is to empirically examine whether two major stakeholder groups – customers and employees – consider third party-reviewed corporate social responsibility (CSR) reports and assurance on the quality of internal controls as value determinant in their decisions, and how their decisions influence financial performance through the halo effect of these reports. Design/methodology/approach Using Compustat North America and Global Reporting Initiative data, the authors used first-order autoregressive models over the period from 2006 to 2012. Findings The results indicate that the impacts of customers and employees on financial performance are influenced by third party-reviewed CSR reports and effective internal control. Moreover, it is found that the third party-reviewed CSR reports and effective internal control enable the persistence of financial performance. Social implications The findings have implications for stakeholders in terms of third party-reviewed CSR reports and effective internal control. The findings are important due to the influence that these stakeholders (customers and employees) have on the financial performance of firms and the impact that CSR actions can have on society as a whole. Originality/value To the authors' knowledge, this is the first study that contributes to the literature by demonstrating that information about third party-reviewed CSR reports and internal control reviews may influence the perceptions of firms by two primary stakeholders – customers and employees.

scholarly journals Corporate social responsibility and shareholder value implications

2007 ◽  
Vol 5 (1) ◽  
pp. 96-108 ◽  
Author(s):  
Theodore Syriopoulos ◽  
Anna Merikas ◽  
George S. Vozikis
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Shareholder Value ◽  
Csr Strategies ◽  
Volatility Models ◽  
Egarch Model ◽  
Asset Class ◽  
Corporate Social ◽  
The Impact ◽  
Best Fit

The study assesses the implications for shareholder value induced by investing in companies promoting corporate social responsibility (CSR) among members of the Greek CSR Firm Network which consistently pursues CSR strategies. Alternative dynamic volatility models to identify the best fit that adequately describes the risk-return profile of these stocks were estimated, while the EGARCH model which takes into account asymmetric volatility effects was found to be statistically satisfactory in explaining CSR risk and return. The impact of volatility appears to be persistent though varying across Greek CSR companies and shareholder value hence may fluctuate considerably, as CSR stocks may not necessarily present a low risk asset class

scholarly journals Corporate Social Responsibility Strategies in Spanish Electric Cooperatives. Analysis of Stakeholder Engagement

2021 ◽  
Author(s):  
Concepción Campillo-Alhama ◽  
Diego Igual-Antón
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Stakeholder Participation ◽  
Social Economy ◽  
Sustainability Reporting ◽  
Electricity Sector ◽  
Global Reporting Initiative ◽  
Csr Strategies ◽  
Corporate Social ◽  
The Impact

Cooperative organizations try to balance economic viability and Corporate Social Responsibility (CSR) management through strategic policies that involve dialogue, participation and engagement with stakeholders. To measure the impact of CSR management, the electricity sector implements monitoring processes and models, such as the Sustainability Reporting Standards of the Global Reporting Initiative (GRI), which measure contributions to the Sustainable Development Goals (SDGs) of the United Nations 2030 Agenda. This research analyses the strategic management of CSR in the 28 electric cooperatives that market electricity in Spain with the aim of determining their level of commitment to CSR and stakeholder participation in their corporate policies. The analysis is based on the descriptive-exploratory study of the whole population of electric cooperatives. The results indicate that the CSR management of most electric cooperatives is still in an emerging stage within the Value Curve. Importantly, there is a significant percentage of cooperatives that have already advanced towards the consolidating and institutionalized stages. However, most of these social-economy organizations are not developing programs that link their CSR strategies with their priority SDGs and sustainability as commitment to their community.

CONSUMERS’ AWARENESS ON JOLLIBEE FOODS CORPORATION’S CORPORATE SOCIAL RESPONSIBILITY PROGRAMS AND THEIR BUYING BEHAVIOR TOWARDS A STRATEGIC CORPORATE SOCIAL RESPONSIBILITY

2021 ◽  
Vol 8 (4) ◽  
pp. 25-39
Author(s):  
Jacobson B. Dalay ◽  
Fershie Yap
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Fast Food ◽  
Buying Behavior ◽  
Chi Square ◽  
Demographic Classification ◽  
Bachelor's Degrees ◽  
Strategic Csr ◽  
Corporate Social ◽  
Consumer Buying Behavior

The research identified the consumers’ awareness of CSR, consumers’ buying behavior relating to Jollibee Foods Corporation’s (JFC) Corporate Social Responsibility (CSR) programs as well as to JFC as an organization, determined the relationship between consumers’ CSR awareness and consumer buying behavior, and ascertained differences in consumer buying behavior according to their socio-demographic classification. The study used descriptive research design, using self-administered questionnaires through purposive sampling method in the selection of respondents with a sample size of 250 consumers who participated in the survey. Data were statistically treated using mean, frequency, and percent distribution and standard deviation, chi-square, correlation, Kruskal-Wallis, and Mann-Whitney. Based on the findings, the researcher concludes that 25-34 years old consumers prefer Jollibee Foods brands as their fast-food preference. Females, those with Bachelor’s degrees, and are employed prefer JFC as well. The majority of respondents/consumers have knowledge on the topic at hand, thus they could be seen as the current audience of the CSR programs being done by JFC. It is highly commendable that JFC is conducting programs for the benefit of its targeted segments and communities, but consumers are not fully aware of these programs. Overall, consumers are most aware of other CSR programs done by JFC. Therefore, the researcher recommends creating a strategic CSR communication of JFC’s CSR programs to increase the awareness of consumers. It should capitalize on identified significant relationships between consumers’ CSR awareness and buying behavior to gain economic advantage.

scholarly journals Are Big Food’s corporate social responsibility strategies valuable to communities? A qualitative study with parents and children

2017 ◽  
Vol 20 (18) ◽  
pp. 3372-3380 ◽  
Author(s):  
Zoe Richards ◽  
Lyn Phillipson
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Public Support ◽  
Structured Interviews ◽  
The Public ◽  
Csr Strategies ◽  
South Wales ◽  
Parents And Children ◽  
Health Community ◽  
Corporate Social

AbstractObjectiveRecent studies have identified parents and children as two target groups whom Big Food hopes to positively influence through its corporate social responsibility (CSR) strategies. The current preliminary study aimed to gain an in-depth understanding of parents and children’s awareness and interpretation of Big Food’s CSR strategies to understand how CSR shapes their beliefs about companies.DesignCommunity-based qualitative semi-structured interviews.SettingNew South Wales, Australia.SubjectsParents (n 15) and children aged 8–12 years (n 15).ResultsParents and children showed unprompted recognition of CSR activities when shown McDonald’s and Coca-Cola brand logos, indicating a strong level of association between the brands and activities that target the settings of children. When discussing CSR strategies some parents and most children saw value in the activities, viewing them as acts of merit or worth. For some parents and children, the companies’ CSR activities were seen as a reflection of the company’s moral attributes, which resonated with their own values of charity and health. For others, CSR strategies were in conflict with companies’ core business. Finally, some also viewed the activities as harmful, representing a deceit of the public and a smokescreen for the companies’ ultimately unethical behaviour.ConclusionsA large proportion of participants valued the CSR activities, signalling that denormalising CSR to sever the strong ties between the community and Big Food will be a difficult process for the public health community. Efforts to gain public acceptance for action on CSR may need greater levels of persuasion to gain public support of a comprehensive and restrictive approach.

scholarly journals Corporate Social Responsibility of Foreign Multinationals in a Developing Country Context: Insights from Pakistan

2018 ◽  
Vol 10 (10) ◽  
pp. 3511 ◽  
Author(s):  
Mohammad Yunis ◽  
Dima Jamali ◽  
Hina Hashim
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Developing Country ◽  
Corporate Social Performance ◽  
Stakeholder Management ◽  
Social Performance ◽  
Multinational Companies ◽  
Structured Interviews ◽  
Csr Strategies ◽  
Corporate Social

This paper aims to explore the dynamics of corporate social responsibility (CSR) of multinational companies (MNCs) subsidiaries operating in Pakistan. To do this, the corporate social performance (CSP) model, has been modified and integrated with the relevant models of CSR for multinational companies (MNCs). Empirical evidence from MNCs operating in the developing country context was collected and analyzed from MNCs operating in Pakistan. Findings from semi-structured interviews uncover that CSR is yet to institutionalize and most MNC executives understand CSR in narrow philanthropic and ethical terms and ignore the legal and economic aspects. Interestingly, there is evidence that MNCs are able to modify global CSR strategies to respond to local contexts and issues. In addition, the sample MNCs lack systematic environmental scanning, stakeholder management and demonstrate a short-term reactive approach to CSR. We believe that the proposed theoretical framework of the study can be utilized to understand MNCs CSR practices in both developed and developing countries. However, these empirical findings are context bound and cannot be generalized.

scholarly journals Corporate Social Responsibility Strategies in Spanish Electric Cooperatives: Analysis of Stakeholder Engagement

2021 ◽  
Vol 13 (12) ◽  
pp. 6810
Author(s):  
Concepción Campillo-Alhama ◽  
Diego Igual-Antón
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Stakeholder Participation ◽  
Social Economy ◽  
Sustainability Reporting ◽  
Electricity Sector ◽  
Global Reporting Initiative ◽  
Csr Strategies ◽  
Corporate Social ◽  
The Impact

Cooperative organizations try to balance economic viability and corporate social responsibility (CSR) management through strategic policies that involve dialogue, participation, and engagement with stakeholders. To measure the impact of CSR management, the electricity sector implements monitoring processes and models, such as the sustainability reporting standards of the Global Reporting Initiative (GRI), which measure contributions to the Sustainable Development Goals (SDGs) of the United Nations 2030 Agenda. This research analyses the strategic management of CSR in the 28 electric cooperatives that market electricity in Spain with the aim of determining their level of commitment to CSR and stakeholder participation in their corporate policies. The analysis is based on the descriptive-exploratory study of the whole population of electric cooperatives. The results indicate that the CSR management of most electric cooperatives is still in an emerging stage within the Value Curve. Importantly, there is a significant percentage of cooperatives that have already advanced towards the consolidating and institutionalized stages. However, most of these social-economy organizations are not developing programs that link their CSR strategies with their priority SDGs and sustainability as a commitment to their community.

scholarly journals Do consumers expect companies to be socially responsible? The impact of corporate social responsibility on buying behavior

2019 ◽  
pp. 741-752 ◽  
Author(s):  
Kitisak Jermsittiparsert ◽  
Mohammed R A Siam ◽  
Mustafa Rashid Issa ◽  
Umair Ahmed ◽  
Munwar Hussain Pahi
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Buying Behavior ◽  
Socially Responsible ◽  
Corporate Social ◽  
The Impact
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