scholarly journals Program Corporate Social Responsibility di Industri Hotel: Sebuah Keuntungan atau Kerugian untuk Hotel

2012 ◽  
Vol 3 (1) ◽  
pp. 502
Author(s):  
Maria Pia Adiati

A word of CSR which stands for Corporate Social Responsibility is now becoming popular and more often many companies insert the CSR activities into its company profile. CSR has another different names such as Social Activity or Sustainability Development. CSR program according to wikipedia ia an organization or company has a responsibility to its customer, employees, share holders, community and environment in every aspect involved in company operasional. In the management science, there is a level whereas it is called social responsibility or it is just social obligation. Many opinions argues that CSR program will reduce the profit of the respected company. But many opinions denies the previous argue by saying the CSR program is a long term program profit gain since the short term result is good public image. The good public image will lead the loyalti of customer to keep using the product or service from the hotel. The customer loyalti also affected by the customer’s opinion, if they involves in the social activities held by the hotel, they also participate in a social activity.

2013 ◽  
Vol 309 ◽  
pp. 302-308
Author(s):  
Rastislav Beňo ◽  
Gabriela Hrdinová ◽  
Peter Sakál ◽  
Lubomir Šmida

In the light of the strategy Europe 2020, which is focused on smart, sustainable and inclusive growth [ and the document: Renewed EU Strategy for Corporate Social Responsibility (CSR) for the period 2011 to 2014, together with the opinion of the Section for Employment, Social Affairs and Citizenship [ a targeted focus on CSR becomes the objective necessity for the companies. Through the CSR companies can achieved the long-term confidence of employees and customers, thereby the environment that allows innovation and growth can create. According to the idea of: Think globally, act locally is necessary to act socially and responsibly already at grassroots level of management hierarchy, whereby during the fulfilment the social aspect of corporate social responsibility is necessary to respect the status of employees, their physical and mental possibilities.


2016 ◽  
Vol 4 (1) ◽  
Author(s):  
Ranjana Mary Varghese ◽  
Supraja C. S.

Of late, the concept of corporate social responsibility has gained prominence from all avenues. Across the globe, most of the prominent leading corporations seem to have realized the importance of being associated with socially relevant causes as a means of promoting their brands. Corporate have started moving from what is our share mode to what is our environmental impact and how much we are accountable mode. Nearly all leading organizations in India are involved in corporate social responsibility (CSR) programmes in areas like education, health, livelihood creation, skill development, and empowerment of not just the weaker sections of the society but the society in large. This paper examines the concept of few notable firms sacrificing profits in the social interest within the environmental realm especially for children. Although the analysis of goodwill and quality of different initiatives within the umbrella of CSR is challenging, an attempt can be made to fulfill the social responsibility. The authors have tried to take four Indian firms who are exclusively into a robust CSR strategy, where child rights are being respected and protected. These programmes aim at holistic development of the concerned. The objective, sector, modus operandi and the scope of the programmes are investigated. Also a small effort has been made to understand the needs of children in India, scope of the corporate in fulfilling those needs and facilitate long term change in the lives of the marginalized children. A brief analysis regarding the best practices by the authors suggests that integrated empowerment is needed for sustainable development in the society. Moreover protecting the rights of children should be integral to every CSR strategy. Corporate can impact the access to the necessities, which are essential for survival and development of children in many ways.


2019 ◽  
Vol 11 (24) ◽  
pp. 6962 ◽  
Author(s):  
Thuy Thi Thu Truong ◽  
Jungmu Kim

This study examines the short- and long-run effects of corporate social responsibility (CSR) activities on the credit risk implied in credit derivative prices. Measuring the different term effects on credit risk by the slope of credit default swap (CDS) spreads with different maturities, we investigate how CSR activities affect credit risk differently in the short and long run. Fama-MacBeth regressions reveal that firms with higher CSR scores tend to have more gently decreasing CDS slopes because, on average, CSR activities reduce credit risk in the long run more than in the short run. An analysis of individual CSR categories shows that while community, diversity and employee relations lead to a lower CDS slope, human rights and product characteristics increase the CDS slope. This finding suggests that not all CSR activities affect short-term and long-term credit risks in the same direction. Therefore, even though CSR activities can reduce credit risk in the long-run, some CSR activities may increase the short-term credit risk and hence increase short-term borrowing costs.


2013 ◽  
Vol 10 (4) ◽  
pp. 86-93 ◽  
Author(s):  
Tatiana Vasileva ◽  
Anna Lasukova

The aim of this paper is to investigate the relationship between the concept of corporate social responsibility and the most important characteristics of banking – the efficiency and stability in a sample of twelve Ukrainian banks, which are the biggest banks in Ukraine according to the classification of the National Bank of Ukraine (NBU). Our research covers the period from 2006 to 2012. Based on the literature review we construct two main hypothesis related to the impact on the corporate social responsibility concept (CSR) of the following independent variables: 1 – efficiency (as a short term period characteristics of banking), 2 – stability (as a long term characteristics of banking).


2020 ◽  
Vol 12 (6) ◽  
pp. 2492 ◽  
Author(s):  
Lili Ding ◽  
Zhongchao Zhao ◽  
Lei Wang

This paper theoretically explores the impact of the incentive preferences of executives (i.e., short-term incentives and long-term incentives) on corporate social responsibility (CSR) decisions (i.e., institutional CSR and technical CSR). Further, the paper presents the mechanism through which executives influence CSR activities by the pressures from financial analysts and institutional investors supervision. Using a large sample of China-listed firms over 2007–2017, we achieve some helpful empirical results. The executives with short-term incentives tend to implement technical CSR strategy, while those with long-term incentives tend to implement institutional CSR strategy. Executives with short-term incentives, compared with those with long-term incentives, show stronger inter-temporal tradeoffs behaviors in the earnings pressure context. Furthermore, dedicated institutional investors can effectively attenuate the hypocritical behaviors of executives, and the effectiveness of governance shows a positive relationship with investors’ horizon. Our findings enrich the understanding on the relationship between the executives and CSR decisions in the earnings pressure context and further helps to perfect the institutional design in China’s listed companies.


2019 ◽  
Vol 8 (2) ◽  
pp. 3871-3876

This article describes the insights of the future evolution of financial accounting in the context of the digital economy, and the strategy for introducing corporate social responsibility into financial accounting and reports. The requirement for introducing corporate social responsibility is explained primarily by the companies’ growing awareness of their obligations to society. Companies in the modern world tend to do business with due account of the current social tasks and issues. Those businesses that do consider the implications of their operations make corporate social responsibility their strategic priority. The pioneers in corporate social responsibility, who were the first to speak openly on the topic, were Mr. G. Swope, President of General Electric, and Mr. W. Gifford, President of American Telephone and Telegraph Company. The idea of the social responsibility of business has spread all over the world and was adopted by many companies, resulting in the emergence of the concept of corporate social responsibility. Today, business is a valid corporate citizen exercising its influence on the social, economic and political environment. As such, it may not allow itself to neglect the social background of its activities since it may result in the deterioration of its public image and the way it is perceived by its consumers and investors


2019 ◽  
Vol 46 (3) ◽  
pp. 301-322 ◽  
Author(s):  
Yun Meng ◽  
Xiaoqiong Wang

Purpose The purpose of this paper is to investigate the relation between the investment horizon of institutional investors and corporate social responsibility (CSR). Design/methodology/approach Utilizing unique datasets on CSR and the investor horizon measures (Gaspar et al., 2005), the authors categorize institutional investors into long-term and short-term investors. This method captures the heterogeneity of investors. Findings The authors show that long-term institutional investors promote CSR engagement, while short-term investors discourage it. The authors further document that shareholders’ ownership horizon has implications on corporate decisions in the CSR framework. The presence of long (short)-term institutional investors is positively (negatively) associated with dividend payout, discourages (encourages) managerial misbehaviors and enhances (reduces) firm valuation, only for firms with high CSR performance. Research limitations/implications Different from previous studies that treat institutional investors homogeneously, this paper provides empirical support that investors are indeed different in influencing CSR. Originality/value Few prior studies address the question of whether active engagement by institutional shareholders on CSR issues differs by the types of institutional ownership. The study attempts to fill this gap by examining the effects of institutions’ investment horizon, one of the major ways to classify institutional shareholders, on the CSR performance of firms.


2019 ◽  
Vol 11 (8) ◽  
pp. 2447 ◽  
Author(s):  
Nam Chul Jung ◽  
Hyun Ah Kim

Newly listed firms can actively engage in corporate social responsibility (CSR) to build reputation, but they may postpone CSR until they have enough slack for it. Related to this, prior literature does not provide consistent results, the US evidence supports the latter while the Chinese results support the former. To extend the literature, we use Korean listed companies and examine the association between the listing period and CSR. We further investigate the effect of analyst following on the relationship. The empirical results show that firms with a shorter listing period invest more in CSR and that the association exists only in firm-years followed by analysts, indicating the importance of the information environment to inform CSR. We additionally find that young listed companies mainly use social contribution and soundness, which can be discretionarily conducted from a short-term perspective. The results of this study using CSR to obtain a short-term objective suggest that policymakers need to analyze a firm’s behavior from various perspectives and to establish proper guidelines to achieve a long-term goal of CSR “sustainability”.


Sign in / Sign up

Export Citation Format

Share Document