scholarly journals Truth / Falsity as Properties of Advertising Discourse: AddresseeCentered Aspect

2021 ◽  
Vol 23 (1) ◽  
pp. 237-246
Author(s):  
L. G. Kim ◽  
E. A. Rafikova

The research featured the problem of truth / falsity as properties of advertising discourse. Advertising is described both within the linguistics of lying and the interpretive linguistics. The paper introduces a linguistic study of the phenomenon of lying from the subjectivist positions, i.e. as the interaction between two communicants: the liar and the recipient of the lies. Subjectivists interpret the text as compliant or non-compliant to one’s idea of reality, i.e. the conformity to the world of thought. Advertising discourse is the object of the recipient’s receptive and interpretive activity. The authors studied the speech behavior of the interpreter of the false discourse, i.e. how the lies affected the addressee. The research objective was to prove the thesis statement that discourse of lies is determined not only by the liar and their speech behavior, but also by the recipient of the lies. The study featured two texts that differed in the extent of false and reliable information. The lying potential of the advertising discourse was studied by the method of linguistic experiment. Each advertisement was evaluated by the recipient as containing information of various degrees of falsehood. The interpretation depended on the presumptions of the recipient and their choice of either rational-logical or emotional-sensual interpretive strategy.

IZUMI ◽  
2020 ◽  
Vol 9 (1) ◽  
pp. 23-30
Author(s):  
Maharani Patria Ratna

Some languages in the world have particles with their respective functions. One of them is Ka(h) particle which is used both in Indonesian and Japanese. Both are equally used as markers of the question sentence. In Indonesian the ka(h) particle is pronounced "Kah" while in Japanese it is pronounced "Ka.” The purpose of this study is to identify what are the similarities and differences in the use of Ka(h) particles in Indonesian and Japanese. the data is taken by a literature study in Indonesian linguistics and Japanese linguistics. These similarities and differences will be studied through aspects of characteristics, function, location, and intonation. Both particles are enclitic and arbitrary, but only Kah particle has a free distribution characteristic. On the function of point of view, both particles are question marker, but only The Ka particle functioned as a choice marker and indefinite pronoun. The results of this study indicate that in Indonesian the use of Kah particles is always pronounced with rising intonation, whereas in Japanese the "ka" particle can be pronounced with rising or falling intonation. Also both particles can be located in the middle and at the end of the sentence. 


1983 ◽  
Vol 7 (1) ◽  
pp. 25-64 ◽  
Author(s):  
Atsuko Kikuchi ◽  
František Lichtenberk

A cross-linguistic study of the figurative use of colour terms reveals the existence of both language-idiosyncratic developments and general tendencies. It is argued that both types of development are ultimately grounded in the experience of the world by the speakers of the languages. Furthermore, the findings contradict the claim that there exists a universal order in the development of the figurative use of colour terms.


2015 ◽  
Vol 16 (2) ◽  
pp. 207
Author(s):  
Mr. Muzayyin

The challenge on the Qur’anic studies will never be end. For many centuries, The Qur’an always attracted many people attention all over the world, to treat or to examine the truth; whether the Qur’an as the word of God or the word of Muhammad ?. This is therefore, starting from that point, This paper particularly will attempt to explores a new trend of Qur’anic studies by the emerging of Revisionist Western scholarship theories of Islamic origins. In their analysis shown that the documentary sources or the beginnings of historical writing in the Islamic tradition must be considered in controversies. One might argues that the Qur’an contains several different kinds of material, hypothesizes that different parts of the Qur’an originated in different communities, some or all of which, were located not in Arabia, but in Iraq or Syria. Moreover, the analysis come to the conclusion  that the Qur’anic text as we now know coalesced only slowly and does not assume final form until the late second/eighth century or even later. Taking the notion that the traditions about Islamic origins are the products of long and partly oral evolution. The aim of this paper then will describe the fact on how the revisionist western scholarship try to reconfigurate the reliable information about Islamic origin.


Psihologija ◽  
2014 ◽  
Vol 47 (3) ◽  
pp. 283-286
Author(s):  
Dejan Todorovic

Sensory illusions have aroused surprise and interest since antiquity, because they demonstrate that our sensory systems may not always provide reliable information about the world. In this special issue on illusions several teams of authors have contributed their most recent research on visual illusions.


2020 ◽  
Vol 35 (4) ◽  
pp. 146-147
Author(s):  
Chris Alderman

Pharmacists around the world can expect to be affected by the coronavirus, especially those who provide care for older people who are at a much higher risk for grave consequences from the virus. It is critical that pharmacists maintain awareness of the evolving pandemic and access reliable information to remain familiar with developments.


2020 ◽  
Vol 35 (4) ◽  
pp. 146-147
Author(s):  
Chris Alderman

Pharmacists around the world can expect to be affected by the coronavirus, especially those who provide care for older people who are at a much higher risk for grave consequences from the virus. It is critical that pharmacists maintain awareness of the evolving pandemic and access reliable information to remain familiar with developments.


Author(s):  
Gnatoulma Katawa ◽  
Christèle Nguepou Tchopba ◽  
Pélagie E. Tchadié ◽  
Christelle H. Simfele ◽  
Eya H. Kamassa ◽  
...  

The novel Coronavirus (SARS-CoV-2) has spread all over the world and the disease, COVID-19, is still wreaking a lot of havoc. Vaccination seems to be the best solution to overcome this pandemic. Several vaccines have been proposed around the world and some of them are already being dispensed, such as AstraZeneca, Pfizer-BioNTech, Sputnik V, Johnson & Johnson, Moderna and CoronaVac. Population around the World have expressed many doubts about these vaccines and resistance to vaccination has been observed. This, for lack of reliable information on these vaccines. The purpose of this systematic review is to provide a comparison of these homologated vaccines and reliable information on them. Online databases were investigated to search publications on these vaccines and the bibliography was created using Endnote 7.0. Investigations concerned antigenic targets, vaccine types, number and timing of doses, neutralizing antibodies, cellular immunity and safety concerns. The main target protein in COVID-19 vaccines is the spike protein (S). Whereas AstraZeneca, Sputnik V and Johnson & Johnson vaccines are adenoviral vector vaccines, Pfizer-BioNTech and Moderna are mRNA vaccines while CoronaVac is a viral attenuated vaccine. Except for Johnson & Johnson which requires one dose, the other vaccines require two doses. All of them induced cellular and humoral immune responses. This review has allowed us to provide to the scientific community and population reliable information about the vaccines and their safety concern.


Babel ◽  
2021 ◽  
Author(s):  
Qiang Wang

Abstract Since its promulgation in 1896, the German Civil Code, one of the most influential civil codes in the world, has been translated into English several times. Thanks to the Code’s jurisprudential quality, both its English translation and the translating process are of high value and offer various starting points for profound research. However, so far, there have been hardly any substantial studies of the Code’s English translation, neither from the comparative legal or forensic linguistic perspective nor from other angles. This paper attempts to make a substantive, interdisciplinary – i.e., forensic linguistic – content-related, and jurisprudential study of the Code’s English translation to address this research lacuna. To that end, it focuses on two aspects of the statute law’s provisions, i.e., respectively from the lexical and syntactic perspective.


2021 ◽  
Vol 880 (1) ◽  
pp. 012038
Author(s):  
H Ismail ◽  
M M Hanafiah

Abstract The aim of this study was to evaluate the potential economic value of e-waste generation in ASEAN countries. The data used in this study was based on various reports. As the reliable information on e-waste generation in ASEAN countries is scarce, the study only evaluated the potential economic value of e-waste generation from mobile phone. The results showed that the potential economic value of e-waste from mobile phone around the world was valued at US$ 18,545.27 million. For ASEAN countries, it was valued at US$ 2,019.06 million, higher than 27 developed countries in European Union that valued at US$ 1,286.59 million. Currently, apart from the ineffective implementation of e-waste regulation, the lack of reliable information and data to estimate e-waste generation and its future projection was a common problem faced by ASEAN countries that impending the development of sustainable e-waste management. Therefore, the potential economic value of e-waste generation in ASEAN countries could be higher, if various other products were included in the analysis with a reliable information and data. Finally, some recommendation was made that includes the need a thorough intergovernmental cooperation and collaboration among ASEAN countries in order to reap a potential economic benefit from continuously growing e-waste in this region.


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