Purpose: study, analysis, assessment of opportunities, advantages and prospects, as well as difficulties, barriers, risks and feasibility of creating, introducing and using innovative technologies for managing agricultural production on reclaimed lands. The methodological basis of the work is based on the study, generalization and comparison of structural, functional, technological, ergonomic and other significant factors of information systems that characterize their shortcomings and opportunities for the development of highly productive and environmentally sustainable agricultural production. Results: an analysis of the formation of digitalization of domestic agricultural production showed the need to attract actively private investment in the agricultural sector of the economy, which in turn led to the need for large-scale information coverage of the benefits and risks of digitalization as a powerful factor in increasing the investment attractiveness of agribusiness. The priority and promising directions of digitalization of the reclamation sector of the economy are identified and characterized. The advantages of using automated technologies for managing the reclamation regime of agroecosystems are shown, which ensure the cost-effectiveness of automation. Along with the indicators of the expected effect, the factors characterizing the complexities, difficulties and risks of failure to achieve the planned investment efficiency, which consideration contributes to the leveling (elimination) of these restrictions, are considered. Proposals are formulated to improve the information and analytical resource for substantiating the effectiveness of digitalization and the state influence on its formation based on the development of platform technologies. Conclusions: intensification of work on the analysis, assessment and coverage of the state of digitalization of the crop production system with the ability to access it for all interested participants in agribusiness will motivate the entrepreneurs to invest in the latter.
AN ECONOMIC STUDY FOR INVESTMENT EFFICIENCY OF JOJOBA CROP PRODUCTION IN THE MOGHRA OASIS دراسة إقتصادیة لکفاءة الإستثمار فى إنتاج محصول الجوجوبا بواحة المغرة