The Effect of Convention Destination Brand Personality on Self-congruity and Behavior Intention - Focused on the Mediating Effect of Self-congruity -

2017 ◽  
Vol 32 (5) ◽  
pp. 359-378
Author(s):  
Bong-Hee Jeong ◽  
Sena Lee ◽  
Hong-Bum Kim
Author(s):  
Nihan Potas ◽  
Şuay Nilhan Açıkalın ◽  
Şefika Şule Erçetin ◽  
Nilüfer Koçtürk ◽  
Nilay Neyişci ◽  
...  

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