The effect of local food experience on local image and local loyalty: Visitors to the 2017 Jeonju Bibimbap Festival

2018 ◽  
Vol 33 (3) ◽  
pp. 267-282
Author(s):  
Yonggeun Na ◽  
Jongchan Joo
2018 ◽  
Vol 120 (1) ◽  
pp. 133-145 ◽  
Author(s):  
Inari Aaltojärvi ◽  
Maija Kontukoski ◽  
Anu Hopia

Purpose The purpose of this paper is to analyse how Finnish customers at the pop-up restaurant event Trip to Province, which took place in South Ostrobothnia, Finland, make sense of the locality. Design/methodology/approach The data consist of 3 group interviews and 18 respondents, whose responses were analysed using a frame analysis. Findings Locality is discussed in the context of three frames: the immediate surroundings, the Finnish national ethos and the global discourses of food enthusiasts. The results show that, in terms of local food events, locality comprises not only food, but also place, people and cultural context conveying national and global elements. Research limitations/implications The data of this study are limited in size, and limited to the Finnish context. Practical implications Local food events could be promoted to locals and nearby residents, not just to tourists. With the design of the eating environment (music and visuals), the local food experience can be enhanced. Social implications Local food events strengthen the residents’ regional identity. Originality/value The research setting for this paper is original; the study takes part in the scarce discussion about gastronomic tourism in Finland. The study broadens the view that local food is just about food; regarding local food events, locality also entails place, people, nationality and globality.


2021 ◽  
pp. 109634802110584
Author(s):  
Saerom Wang ◽  
Xinran Lehto ◽  
Liping Cai ◽  
Carl Behnke ◽  
Ksenia Kirillova

Travelers’ engagement with local food at a foreign destination could be overwhelming and affect their overall travel experience. This study investigates the role travelers’ psychological comfort with local food plays in influencing the development of their place attachment to a destination. The study utilized survey data sampled from Korean and American travelers who had visited China and found that travelers’ place attachment is positively and significantly influenced by their psychological comfort with food, interaction with service providers, and atmospherics. The findings also reveal that Korean and American travelers differ in the degree to which comfort affects their place attachment. These and other findings of the study bring attention to the comfort factor of travelers’ food experience, thus complementing previous research that tended to emphasize the novelty value of local cuisines.


2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Samantha Morris ◽  
Tomás Dwyer ◽  
Julie Mulligan

Abstract This study investigates tourist attitudes to local food on destination choice, travel motivation, satisfaction and perceived object-related and existential authenticity. Additionally, the mediating effects of authenticity on these relationships is also examined. A quantitative survey (n = 368) by questionnaire was conducted. Data was analysed using factor analysis and Structural Equation Modelling (SEM) to show that tourist attitudes to local food influence destination choice, satisfaction and perceptions of object-related and existential authenticity. Furthermore, it was found that existential authenticity, rather than object-related authenticity had a greater impact on the relationships between tourist attitudes to local food and destination choice, travel motivation and satisfaction. A clear and influential relationship between tourists’ attitudes to local food and travel behaviour was found. Tourists want an existential authentic local food experience where they can be actively involved. Destinations should emphasise unique regional specialities and highlight the experiential value of local food.


2020 ◽  
Vol 4 (2) ◽  
pp. 97-111
Author(s):  
Mariell Jørstad ◽  
Ingrid Roaldsen ◽  
Elisabet Ljunggren

Food is much more than functionality. It is also an expression of a society and its people, which means that food and food experiences are to an increasing extent regarded as important for attracting tourists. Local food is perceived to be an even more attractive food experience because it is clearly connected to a place and has other attributes, such as being short-traveled and authentic. This systematic meta-literature review provides an overview of the research literature of local food in the tourism literature and adjacent research fields asking: When studying local food and tourism, which issues are covered by research, which methods are used, and which theoretical frameworks are applied? The main aim of the review is to suggest a research agenda and thereby contribute to the field by pointing to the knowledge gaps that need to be addressed. We find that the academic literature on local food in tourism is widespread across different journals and hence within different theoretical fields. Further, we find that the literature is primarily empirical, with no clear theoretical framework and therefore with few explicit theoretical contributions to the field. A content analysis of the included articles reveals that, in a tourism setting, local food only includes agricultural produce, and for instance seafood is a theme that is lacking. Consequently, the article discusses the need to define the understanding of local food.


2020 ◽  
Vol 5 (1) ◽  
pp. 17-32
Author(s):  
Erose Sthapit ◽  
Senthilkumaran Piramanayayagam ◽  
Peter Björk

This study aimed to explore tourists' general local food preferences, whether tasting local food was one of their major motivations for undertaking a recent trip, the emotions they associated with the experience, and what constituted a memorable local food experience. Data were collected using an open-ended questionnaire. Based on the survey responses of 210 tourists, almost all the respondents were Indian nationals. The majority of the respondents could be categorized as food neophiliacs, since they exhibited a tendency to seek new food tastes while traveling. For more than half the respondents, tasting local food was one of the main motivations for taking particular trips and was considered a primary activity. Experiencing novelty and local culture were the main motivations for tasting local food. In connecting local food consumption memories with emotions, respondents experienced the positive emotions of joy and love. This article proposes a new conceptual framework for memorable local food experiences, which comprises several components: taste, socializing with friends and family members, novelty, authenticity, ambience, affordable price, and interacting with locals. The findings provided little evidence of special occasions, hospitality, or food souvenirs contributing to a memorable food experience, as claimed by previous studies, suggesting that such factors are not inevitable components of all tourist food experiences.


2020 ◽  
Vol 32 (8) ◽  
pp. 2593-2611 ◽  
Author(s):  
Mohamed E.A. Mohamed ◽  
Mahamoud M. Hewedi ◽  
Xinran Lehto ◽  
Magdy Maayouf

Purpose Using destination brand experience as a conceptual lens and data evidence from international visitors to Egypt, the purpose of this study is to examine the relative impact of the various dimensions of local food experience on tourist overall food satisfaction and destination revisit intention. Design/methodology/approach Data from a convenience sample of international visitors to Cairo, Egypt, (N = 302) was quantitatively analyzed using the structural equation modeling approach to test the relationships among constructs. Findings Empirical results reveal that three components of destination food experiences – sensory, affective and behavioral – effectively explain tourists’ food satisfaction and destination revisit intention, while intellectual food experience was reported to only influence destination revisit intention. Interestingly, the effect of food experience satisfaction on destination revisit intention was not significant. Research limitations/implications This study identifies local food experience aspects that require to be managed at a strategic level and provides guidelines on how these aspects can be effectively managed. Originality/value This study is the first empirical application of a multidimensional experience model to the context of tourists’ local food experience; it identifies the multifaceted characteristics of local food experience that deserve scholars’ and marketers’ attention.


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