The impact on country image and product evaluation caused by Korean Wave in China

2006 ◽  
Vol 10 (2) ◽  
pp. 107 ◽  
Author(s):  
Oun Yeong Lee
Keyword(s):  
Product Evaluation ◽  
Country Image ◽  
Korean Wave ◽  
The Impact

Prototypical brands and cultural influences

2019 ◽  
Vol 57 (11) ◽  
pp. 3159-3176
Author(s):  
Byoungho Jin ◽  
Heesoon Yang ◽  
Naeun Kim
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Quality Evaluation ◽  
Cultural Influences ◽  
Product Evaluation ◽  
Equation Modeling ◽  
Country Image ◽  
Content Type ◽  
Product Categories ◽  
Korean Wave

Purpose To extend the understanding of country image to the country whose image is less distinctive, the purpose of this paper is to examine two salient factors: one country’s prototypical brand and its cultural influence (i.e. Korean Wave) on shaping the country’s image in the context of Korea and its subsequent impact on product evaluation and purchase intention. Built on the prototype and schema theories, a research framework is proposed and empirically tested on two product categories (cosmetics and tires). Design/methodology/approach Data were collected from US consumers ages 20 and older and analyzed using structural equation modeling. Findings The findings largely supported the proposed framework with two additional paths (Korean Wave to product quality and Korean Wave to purchase intention). In both product categories, the findings confirmed that the image transfers from the prototypical brands (e.g. Samsung) to the country image (i.e., Korea), from Korean Wave to country image, and from the macro country image to the micro country image. The influence of the prototypical brand image was greater than that of the Korean Wave. However, some differences were found across product categories; the positive impact of the macro image on product quality evaluation was supported only for tires, not in the case of the cosmetics. The path from the Korean Wave to product quality evaluation was significant only for the cosmetics, and not for the tires. Originality/value These findings provided new theoretical perspectives for country image studies, and practical insights for companies, especially in countries whose image is less distinctive, to help develop effective marketing strategies in different product categories.

The Impact of the Korean Wave on South Korea–Taiwan Relations

Asian Survey ◽  
2021 ◽  
Vol 61 (2) ◽  
pp. 217-240
Author(s):  
Sung Deuk Hahm ◽  
Sooho Song
Keyword(s):  
South Korea ◽  
Empirical Evidence ◽  
Soft Power ◽  
Direct Investment ◽  
Great Success ◽  
Policy Changes ◽  
Cultural Products ◽  
Korean Wave ◽  
The Impact ◽  
The Relationship

Ever since the concept of soft power was introduced, there has been debate about what it is and how it works. We join the debate by studying how the success of Korean cultural products in Taiwan has improved the relationship between South Korea and Taiwan. The two countries normalized their relationship in 1948 and maintained cooperation until the severance of formal ties in 1992 because of South Korea’s rapprochement with China. Beginning in early 2000, however, South Korea’s cultural products have enjoyed great success in Taiwan. Since that time, the relationship between the two countries has significantly improved, including trade and tourism expansion, increased Taiwanese direct investment in South Korea, and policy changes by Taiwan’s government. These changes provide empirical evidence of soft power.

scholarly journals Evaluation of the implementation of Batik-skills training program

2019 ◽  
Vol 5 (2) ◽  
pp. 130-143
Author(s):  
Hendro Prasetyono ◽  
Dedeh Kurniasari ◽  
Laila Desnaranti
Keyword(s):  
Training Program ◽  
Evaluation Model ◽  
Evaluation Criteria ◽  
Skills Training ◽  
Product Evaluation ◽  
Program Improvement ◽  
Educational Facilities ◽  
Evaluation Of Learning ◽  
The Impact ◽  
And Training

The purpose of this study is to evaluate the implementation of batik skills training program as a recommendation for program improvement. The method used in this research is a qualitative approach using Context, Input, Process, and Product evaluation model. Samples were taken from the Institute of Skills and Training in the areas of Jakarta, Bogor, Depok, Bekasi, and Tangerang. The results of the evaluation components that meet the evaluation criteria are all aspects of the context component, discipline and learning process, while the components of batik teachers' education qualifications, the use of educational facilities and infrastructure standards, curriculum components, program financing, evaluation of learning outcomes, mastery of theoretical competencies, practices, and impacts to program participants have not been met. The batik skills training program needs to be continued with some improvement. It is recommended for the product components, especially on the impact aspects felt by graduates, to be improved.

scholarly journals Branding post-communist Romania and its effects on country image

2017 ◽  
Vol 11 (1) ◽  
pp. 504-512
Author(s):  
Anca-Georgiana Andrei
Keyword(s):  
Nation Branding ◽  
Country Image ◽  
National Image ◽  
Competitive Edge ◽  
Second Stage ◽  
Starting Point ◽  
Weak Points ◽  
National Reputation ◽  
The Impact ◽  
Insight Into

Abstract In recent years, more precisely from 1989 on, which was considered by a lot of experts the beginning of the second stage of globalization, nation branding campaigns have started to be launched in more and more countries in order to help developing nations image and reputation and to provide a competitive edge on economic, social and even political areas. Simon Anholt and Wally Olins are the two authors who studied the most nation branding phenomenon and came up with theories which were applied often by professionals when elaborating nation branding campaigns for different states. Nadia Kaneva, Keith Dinnie, Melissa Aronczyk, Luminita Nicolescu and Alina Dolea have also focused their researches on this theme and manage to contribute with new and interesting ideas to the field. This paper provides insight into the most important nation branding campaigns made by Romania starting from 1989 until present. Through a comparative analysis of those campaigns the paper tries to identify which was their impact on Romania’s image or reputation. How was Romania perceived (from the image perspective) before 1989 at international level? Did the image change after 1989? And what was the impact of the most important branding nation campaigns implemented after 1989 in the image of Romania and implicit in economy? These are the main questions this paper tries to answer. At the same time, the study also explores briefly the concept of globalization, nation branding, national image and national reputation. The conclusions of the paper will provide in the end a general background of all studied nation branding campaigns which will include the similarities and differences between them, but also both strong and weak points. Its aim is to contribute, among other existing papers, as a starting point for researchers or professionals who want to elaborate nation branding strategies for Romania or other countries.

Shopping online? The role of imagination and gender

2019 ◽  
Vol 53 (12) ◽  
pp. 2604-2628 ◽  
Author(s):  
Manveer K. Mann ◽  
Yuping Liu-Thompkins
Keyword(s):  
Purchase Intention ◽  
Negative Impact ◽  
Experimental Studies ◽  
Product Evaluation ◽  
Brand Experience ◽  
Content Type ◽  
Female Consumers ◽  
Product Use ◽  
Negative Effect ◽  
The Impact

Purpose This study aims to examine gender differences in the impact of imagining product use on purchase decisions. The authors argue that while imagination can enhance purchase intention for female consumers, it can be detrimental to male consumers. This study explores the conditions under which imagination can be turned into a positive device for male consumers. Design/methodology/approach Three experimental studies were conducted. The first two studies illustrate the differential effects of imagination on males vs females. Given the negative effect found among males, the third study focused exclusively on male consumers to identify conditions under which the negative impact of imagination on these consumers can be alleviated. Findings Studies 1 and 2 show that while an imagination tactic has positive or no effect on female consumers, a generic imagination request lowers male consumers’ purchase intention. Focusing on potential ways of alleviating this negative effect, Study 3 shows that for males without prior brand ownership experience, imagining product use in a less-typical context can increase purchase intention. Research limitations/implications The results provide evidence that gender impacts the effectiveness of imagination in improving product evaluation. Furthermore, the context of imagination and previous brand experience can be used together to determine how male consumers respond to imagination. Practical implications The study’s findings warn against the blind use of imagination tactics. Instead, retailers need to customize imagination tactics based on gender, previous brand experience and product usage context. Originality/value To the best of the authors’ knowledge, this is one of the first papers to examine the impact of gender on the influence of imagination on product evaluation.

Investigating country image influences after a product-harm crisis

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Roberta Carolyn Crouch ◽  
Vinh Nhat Lu ◽  
Naser Pourazad ◽  
Chen Ke
Keyword(s):  
Crisis Response ◽  
Purchase Intentions ◽  
Response Strategy ◽  
Country Image ◽  
Content Type ◽  
Response Options ◽  
Two Samples ◽  
Quasi Experimental ◽  
Attribution Of Blame ◽  
The Impact

Purpose Although international product-harm crises have become more common, the influence of the country image (CI) associated with foreign goods in such crises remains under researched. This study aims to investigate the extent to which the CI of a foreign made product influences consumers’ attribution of blame and trust and, ultimately, their future purchase intentions after the product is involved in a crisis. Design/methodology/approach A 2 (country) × 3 (crisis type) quasi experimental design was used, with data collected from Australia (n = 375) and China (n = 401). Findings CI can influence attribution of blame, subsequent levels of trust and likely purchase intentions. Australian and Chinese consumers have different views when it comes to trusting a company or placing blame, depending on the country of origin or the type of crisis. The direct and positive effect of CI on consumer purchase intentions following a product-harm crisis is sequentially mediated by attribution of blame and trust. Trust is the most powerful influence on future purchase intentions in both samples. Research limitations/implications In this research, only one type of crisis response strategy (no comment) was used. Thus, the results of this study must be viewed with caution when considering outcomes relating to other response options. Additionally, the testing was limited to only two samples, focussing on three countries (England, China, Vietnam), and one product context using a hypothetical brand. Further, despite our reasonable sample size (N = 776), the number of respondents represented in each cell would still be considered a limitation overall. Practical implications When developing crisis response strategies, managers should take into account the influence of a positive/negative source CI in driving attribution and trust. To minimize the impact of crisis on future purchasing decisions, organizations can leverage positive biases and mitigate negative ones, aiming to maintain or restore trust as a priority. Originality/value The study provides cross-country understanding about the significant role of CI during a product-harm crisis in relation to subsequent consumers’ blame attribution, their trust in the focal organization and ultimately their future purchase intentions.

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