Influencing Factors on Attitudes toward Advertising in the Chinese Market: The Interaction Effect of Endorser Ethnicity, Product Type, and Country of Origin

2012 ◽  
Vol 16 (3) ◽  
pp. 287
Author(s):  
Myoung Suk Kim ◽  
Meeja Im
Keyword(s):  
Influencing Factors ◽  
Interaction Effect ◽  
Country Of Origin ◽  
Product Type ◽  
Chinese Market ◽  
Attitudes Toward Advertising

The role of product type and country-of-origin in decisions about choice of endorser ethnicity in advertising

2006 ◽  
Vol 23 (6) ◽  
pp. 487-513 ◽  
Author(s):  
Gangseog Ryu ◽  
Jongchul Park ◽  
Lawrence Feick
Keyword(s):  
Country Of Origin ◽  
Product Type

scholarly journals The Herd Behavior on Peer-To-Peer Online Lending Markets: Evidence from China

2021 ◽  
Vol 2021 ◽  
pp. 1-11
Author(s):  
Rong Liu ◽  
Ningning Chen ◽  
Yuelei Li
Keyword(s):  
Empirical Study ◽  
Influencing Factors ◽  
Peer To Peer ◽  
Herd Behavior ◽  
Chinese Market ◽  
Transaction Data ◽  
Time Required ◽  
Online Lending

Based on the transaction data and related borrowers’ characteristics of Renrendai.com, this study conducts an empirical study on the influencing factors of the investor’s herd behavior and rationality of herd behavior on a Chinese online lending platform. We mainly find that investors’ herd behavior exists significantly on Renrendai.com; there is an “inverted U-shaped” relationship between the number of bids and the herd behavior of investors. When the number of bids exceeds a certain amount, the time required for the order to obtain another bid will be prolonged, and the investors’ herd behavior will be slowed down; herd behavior on Renrendai.com in Chinese market is a partly rational pursuit, but irrational in general.

scholarly journals Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement Product

2021 ◽  
Vol 39 (1) ◽  
pp. 67-92
Author(s):  
Chui Seong Lim ◽  
Kay Tze Hong ◽  
Siew Chin Wong ◽  
Louisa Hew Wei Yee
Keyword(s):  
Young Adults ◽  
Interaction Effect ◽  
Purchase Intention ◽  
Country Of Origin ◽  
Study Data ◽  
Price Impact ◽  
Brand Awareness ◽  
Cue Utilization ◽  
Consumer Purchase Intention ◽  
Origin Effect

Abstract This study aims to examine the interaction effect of country of manufacture and brand awareness, packaging and price impact on the purchase intention of toothpaste among young adults in Malaysia. As previous studies show, the country of origin should not be taken as a single clue, as it exaggerates the country of origin effect. This study evaluates the effect of the country of origin effect on the low-involvement good (toothpaste). The Cue Utilization Theory was used to explain how the consumer uses product cues to rate a product before making a purchase decision. Study data are analysed using SmartPLS. The results of this study showed that all variables influence consumer purchase intention for toothpaste. IPMA analysis showed that the interaction effect of the country of manufacture and brand awareness are important factors.

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