The Interface between Standardization and Product Strategy in International Markets: An Empirical Study of Korean Exporters

2014 ◽  
Vol 18 (3) ◽  
pp. 99
Author(s):  
Insik Jeong ◽  
Eunmi Kim
Keyword(s):  
Empirical Study ◽  
International Markets ◽  
Product Strategy

Performance Implications of International Product Strategies and the Integration of Marketing Activities

1995 ◽  
Vol 3 (1) ◽  
pp. 9-27 ◽  
Author(s):  
Claudio Carpano ◽  
James J. Chrisman
Keyword(s):  
Significant Relationship ◽  
Return On Investment ◽  
International Market ◽  
International Markets ◽  
Sales Growth ◽  
Product Strategy ◽  
International Integration ◽  
Marketing Activities ◽  
Product Strategies ◽  
The Relationship

This study investigated the relationships among firm performance, international markets, international product strategy, and the international integration of marketing activities. Performance was operationalized using sales growth and return on investment. Hypotheses were tested on the relationship between a firm's performance and (1) the match between its international product strategy and the international market served, and (2) the match between its international product strategy and the international integration of its marketing activities. These hypotheses were supported when sales growth was used as a dependent variable. No statistically significant relationship was found between either match and return on investment.

Individuals without jobs: An empirical study of job-seeking behavior and reemployment.

1996 ◽  
Vol 81 (1) ◽  
pp. 76-87 ◽  
Author(s):  
Connie R. Wanberg ◽  
John D. Watt ◽  
Deborah J. Rumsey
Keyword(s):  
Empirical Study ◽  
Job Seeking ◽  
Seeking Behavior
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