An empirical study of the relationship between marketing standardization and performance of Japanese firms in international markets: the moderating role of product strategy
2018 ◽
Vol 2
(1)
◽
pp. 15-24
Keyword(s):
2020 ◽
Vol ahead-of-print
(ahead-of-print)
◽
Keyword(s):
Keyword(s):
2014 ◽
Vol 124
(2)
◽
pp. 177-189
◽
Keyword(s):
2016 ◽
Vol 7
(5)
◽
pp. 194-197
2017 ◽
Vol 9
(2)
◽
pp. 118-133
◽